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Business at work Mcdonalds.

Extracts from this document...

Introduction

http://www.mcdonalds.com/corporate/info/history/index.html CIBS 2a 16th of January 2004 Introduction 4 Business type 5 Objectives 7 Business functions 10 Style and culture 12 Communication and ICT 16 Adding value 18 Sources 21 About McDonald's The history of McDonalds starts at 1954. That year Ray Kroc, representative of five-spindled milkshake makers, discovers the McDonalds hamburger stand in California. In that restaurant many people were served very quickly and Ray Kroc soon realizes this restaurant has a future. They conclude a contract what gives him the right to use the McDonald's concept all over the world. On 15 April 1955 the first restaurant is opened in Des Plaines (Illinois). This is now no longer a restaurant, but a museum containing McDonald's memorabilia and artefacts, including Ray Kroc's milkshake maker. McDonald's is a big success, and restaurants open all over the world. In 1965 McDonald's went public with the companies first offering on the stock exchange. A hundred shares of stock costing $2,250 dollars that day would have multiplied into 74,360 shares today, worth over $2.8 million on December 31, 1998. In 1985 McDonald's was added to the 30-company Dow Jones Industrial Average. The current stock price is $24,70. Ronald McDonald is the mascot of McDonald's; he is a well-known entertainer. In 1974 Fred Hill of the Philadelphia Eagles teamed up with McDonald's to create Ronald McDonald House. Here the families of critically ill children have a place to call home while they're away from home as the young patients undergo treatment for their conditions. These houses turn out to be a success, and other Ronald McDonald houses are opened all over the world. McDonald's serves the world some of its favourite foods - World Famous French Fries, Big Mac, Quarter Pounder, Chicken McNuggets and Egg McMuffin. And they are available all over the world. Now McDonald's is the world's leading food service retailer with more than 30,000 restaurants in 119 countries serving 46 million customers each day. ...read more.

Middle

Every single McDonald's restaurant takes care of it's own employees. Though every franchisee has it's own employees, all restaurants has the same staff policy. The finance department and administration department of McDonald's are also situated in the head office, and every restaurant keeps it's own financial records and administration too. It is important for the finance department to provide accurate information and that is probably one of their objectives. All the information of the different departments of the head office is collected in the annual report. The business functions help the business to achieve its objectives. But how effective the management achieves its objectives depends on three factors: * The structure of a business * The style of the management * The culture of the business Structures There are different kinds of structures. All the structures apply to different organizations. Not only to businesses, but to families, classes or schools too. In an organisational structure it's important to note the communication between the different parts of the organization and the levels of control and authority. * Hierarchical structure A hierarchy is a series of levels of people, each level controlled by the level above it. Large organizations like limited companies may have thousands of employees. They have a more complex and 'taller' organisational structure, which includes a number of levels of hierarchy and division into functional areas such as sales, finance and human resources. In the example you see the structure of a manufacturing company. * Flat structure A simple horizontal or 'flat' structure is very different from the complex hierarchical structure. In this kind of structure the diagram is flat in shape; there's only one level of command. In this diagram of a sole trader you can see the owner has control over his assistants, he tells them what to do. The owner probably carries out the mains functions like finance, administration, marketing and human resources and the assistants do the selling. ...read more.

Conclusion

some of their power * Management may not listen to the crews ideas McDonald's says their commitment to quality and safety extends beyond their food to all they can do. Adding value The aim of the production process is to 'add value' to the goods or services being supplied so that they can be sold at a profit. At McDonald's a cow has to be processed into meat, from the meat burgers can be manufactured and the burgers can be sold with sandwiches in the restaurants. Each step of this process adds value to the product. Adding value makes the product more attractive to the customers and more profitable to the business. McDonald's is also adding value by providing the best possible service. They put the customer first at everything they do. The restaurant staffs must have the knowledge and tools needed to ensure great customer experiences. They want to offer food as fast as possible because they discovered their customers tend to be pressed for time, especially the ones who are using the drive-thru. They're investigating the customer experiences by sending 'mystery guests' in the restaurant. These are undercover restaurant visitors who evaluate the experience from a customer's perspective. This helps McDonald's to achieve the objective to keep the customers satisfied and ensure they visit more often. And McDonald's is adding value to their products by serving safe products of the highest quality, as described above. www.mcdonalds.com www.mcdonalds.nl www.mcspotlight.org www.academicdb.com McDonald's revitalization plan McDonald's 2001 summary annual report Advanced Business ?? ?? ?? ?? This document was downloaded from Coursework.Info - The UK's Coursework Database - http://www.coursework.info/ This document was downloaded from Coursework.Info - The UK's Coursework Database - http://www.coursework.info/ This document was downloaded from Coursework.Info - The UK's Coursework Database - http://www.coursework.info/ 1 This document was downloaded from Coursework.Info - The UK's Coursework Database - http://www.coursework.info/ This document was downloaded from Coursework.Info - The UK's Coursework Database - http://www.coursework.info/ This document was downloaded from Coursework.Info - The UK's Coursework Database - http://www.coursework.info/ ...read more.

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