Harry Hawes

Introduction

I have chosen to set up a small coffee shop specifically selling iced coffees and similar drinks, being a coffee shop there will be a large variety of teas, coffee however I will not sell any food it will be specifically drink I may incorporate food once the business has established itself. The reason why I didn’t want to market food is because I will not be buying a lot so production would be initially high and there is a lot of competition where I intend to set up; there are three supermarket on the same road.

The name of my coffee shop will be called ‘Cool Bean’ I chose this name because it ties in with what he main products I am selling coffees and iced coffee drinks. I feel this name also relates to my target audience 10-30 yr olds.

The location of my business will be located on West Wickham High Street. I have chosen this location because it is central to both Croydon and Bromely, there are three secondary school and colleges which will be my focused targeted market.

The main aim of my business is to deliver high quality service to my customers and to survive for the first year just to establish my business to the public.

I will run the business as a sole trader/ proprietor I will run the business under this set up as I want to have complete control over finance, decision making and overall design of the business.

It is important I produce a business plan because I gain start up fiancé to get my business going I will need to persuade the bank to loan me the capital. I will asking the bank for a long term loan the amount will be specified later on in the plan. I have sub-headed the sections that need to be included within my business plan they are:

  • Preliminary information
  • Marketing plan
  • Production plan
  • Financial plan
  • Human-resource plan
  • Constraints

The success of my business depends upon the decisions I make. A business plan allocates resources and measures the results of my actions, helping me set realistic goals and make decisions.

A business plan is important to set up because;

  • It act as a  reality check the process of putting a business plan together, including the thought you put in before you begin to write it, it forces you to take an objective, critical, unemotional look at your business project in its entirety.
  • Performance Tool it will help me manage my business and work effectively towards its Success. My business plan will allow me to set realistic goals and objectives for my company's performance, and if maintained, will also provide a basis for evaluating and controlling the company's performance in the future.
  • The completed business plan communicates my company's ideas to employees, lenders, and potential investors, outside my company. Also, the process of planning helps me determine if my vision is realistic, and tells me what I need to do in order to achieve it.
  • Management Development Tool putting together my business plan will help me develop as a manager because it can give me practice in thinking and figuring out problems about competitive conditions, promotional opportunities, and situations that are or may be beneficial or harmful to my business.
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Preliminary information this will include the basic information about the company; present, and future. That is, there should be information, about the evolution of the market and product concept. Information is necessary as well about the company's current position.  What is the company's future strategy? What are its goals and what actions are required to achieve its goals?

  • Name  of business
  • Mission statement
  • Location
  • Physical size of business
  • Type of owner ship
  • Goals and objectives

Marketing plan is a key part of business success. You need to decide which customers to target. You need to work out how ...

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