• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Business Ethics and Moral Behaviour

Extracts from this document...

Introduction

BTEC National in Business Business Ethics and Moral Behaviour - Assignment 1 Introduction: In this assignment I am going to explain and analyze the ethical issues the businesses have to overcome. How ethical issues affect business success and local community. I am going to outline the key issues surrounding Coca-cola's presence in India and demonstrate how this causes an ethical dilemma. At the second part of my assignment I am going to identify who the 'primary stakeholders' in Coca-Cola case study are and describe how they have been affected by Coca-cola's behaviour. Definition: Ethics is a study of moral. Discussion of what is right and wrong. Ethical rules depend on personal believes, religion and background. It is based on people behaviour and activity. Ethics decide rules and regulations on people behaviour. Ethical rules and regulations are different in different countries. What people think is the right things to do in one country may not think that it is the right thing to do in another country. People judgments on others behaviours are called ethical rules and regulations. People use those rules for different situation, for example, to solve environmental issues. Different countries make their own ethical rules and regulation, because people have different beliefs in different countries. Companies also make their own rules, but when companies decide to expand their business into another country, they have to consider what ethical beliefs are in that country, so the company follows ethical rules of that country. ...read more.

Middle

Coca Cola did not admit the ethical issue, and they kept on lying to local community. To save their reputation and keep the business running they decided to confuse local community and make them believe that Coca Cola is a very good company and they want to help local community to survive in this water shortage period. In order to make local community believe that the shortage of water is because of the lack of rain, Coca Cola sent round tankers of water to the region to help the local community. They believed that by providing little help to local community they will avoid pressure groups activities to close down the business, as the local community will stop complaining to Coca Cola about water shortage and will blame bad weather conditions. However, Coca Cola was making a very bad effect on local community and there was a big ethical issue as many people died because of the water shortage. Local farmers claimed that their livelihood has been destroyed since the building of the plant and that the number of people working on the land has dropped considerably because they cannot survive. It is a huge ethical issue and it affected many people's lives. Ethics is about what it right and wrong to do based on people behaviour and activity. If the company made peoples lives much more difficult, people cannot survive it is obviously an ethical issue. ...read more.

Conclusion

In a separate development, sales of Coca Cola have been hit by suggestions that its drinks produced in India contained higher levels of pesticide residues than was healthy. Because the drink was so popular in India, people like the taste of it, Coca Cola did not put an extra care in producing the drink. They did not make enough investigations about the ingredients the drink contains. It takes time and money to do health and safety checks. Because Coca Cola wanted to save some time and money they put their customers' heath beside their aim to make profit. It should not happen in any type of the company. It is an ethical issue that affects people health. Peoples' health is more important than company's aim to make profit. Coca Cola should care about their customers' health if they want to satisfy customers. Because Coca Cola did not care about their customers' health, a large number of bodies have joined in the campaign for the local community demanding the plant be closed down and that tests be carried out on Coca Cola to assess its safety. Even though Coca Cola tried to confuse local community and make them believe that Coca Cola is helping them to solve water shortage problem and that the waste that has been disposed of on the land of local farmers is a useful fertiliser, people realised that Coca Cola is making a bad effect on their lives. ?? ?? ?? ?? Agne Griauslyte BTEC National in Business Unit 26 Ethical Issues and Moral Behaviour P1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Structures, Objectives & External Influences section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Structures, Objectives & External Influences essays

  1. McDonalds ethical issues

    less trans fat and that the change would be completed by February 2009. They have lied about this change and to this date have not complied by the announcement. A claim from Ethical Treatment of Animals (PETA) which is an animal rights pressure group; states that McDonalds has done nothing since 1997 to improve the life of even one animal.

  2. The Business Environment Coursework. Describe the type of business, purpose and ownership of ...

    If a company manages to survive through the recession they can usually do really well when the economy picks up. Tesco have also put a lot of work into encouraging customers to spend in store, from adverts about their value range, double Club card points and lots of offers and promotions in store.

  1. Introduction to Business Assignment

    Their Companies 1.6 Shaw's Supermarkets Inc. has been a completely owned Subsidiary of J Sainsbury's plc since 1987 and partly owned since 1983. Shaw's serves over four million customers a week, and as at May 2003 had 193 stores open in New England, USA. In June 1999, J Sainsbury's plc acquired the entire share capital of

  2. Btec National Business Level 3 Year 1 - Exploring Business Activity

    * To publish a thick book and then advertise it, but people who don't know about Microsoft and persuade people to buy them what Microsoft technology is. * To qualify computer science courses for students who are interesting in leanings and reach them by online cheaper to teach.

  1. External influences on business. At ASDA we have to follow the following employment legislations ...

    * For ASDA a boom stage could also mean that the majority of our customers are borrowing from the banks and this money is spent on our luxury items. RECCESSIOIN When a business is in recession for example ASDA it is described as s 'long term slump' this is where we will gradually be heading for a slump.

  2. Investigating Business. Tesco PLC. I will be describing the aims and objectives of ...

    Tesco?s has highlighted this issue and has responded to this by providing these services like drive-thru, home delivery etc. Task 4 Price In this task I will be using my research to explain how price of the marketing mix has contributed to the success of Tesco?s.

  1. Comparison of stakeholders interest and influence. Apple vs. Mercedes Benz

    Our actions ? from thorough site audits to industry-leading training programs ? demonstrate this commitment?. (1) 1. http://www.apple.com/supplierresponsibility/ Owners ? The current CEO of Apple is Tim Cook. He has the biggest interest in Apple, as he is the director.

  2. Explain the ethical issues H & M needs to consider in its operational ...

    No unfair deductions are allowed, and the employee has the right to a written specification of how the wage has been calculated. Corporate Governance H&M have board of directors who make important decisions. They are answerable to board managers. Governance is important to large businesses like H&M.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work