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Business Ethics and Moral Behaviour

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Introduction

BTEC National in Business Business Ethics and Moral Behaviour - Assignment 1 Introduction: In this assignment I am going to explain and analyze the ethical issues the businesses have to overcome. How ethical issues affect business success and local community. I am going to outline the key issues surrounding Coca-cola's presence in India and demonstrate how this causes an ethical dilemma. At the second part of my assignment I am going to identify who the 'primary stakeholders' in Coca-Cola case study are and describe how they have been affected by Coca-cola's behaviour. Definition: Ethics is a study of moral. Discussion of what is right and wrong. Ethical rules depend on personal believes, religion and background. It is based on people behaviour and activity. Ethics decide rules and regulations on people behaviour. Ethical rules and regulations are different in different countries. What people think is the right things to do in one country may not think that it is the right thing to do in another country. People judgments on others behaviours are called ethical rules and regulations. People use those rules for different situation, for example, to solve environmental issues. Different countries make their own ethical rules and regulation, because people have different beliefs in different countries. Companies also make their own rules, but when companies decide to expand their business into another country, they have to consider what ethical beliefs are in that country, so the company follows ethical rules of that country. ...read more.

Middle

Coca Cola did not admit the ethical issue, and they kept on lying to local community. To save their reputation and keep the business running they decided to confuse local community and make them believe that Coca Cola is a very good company and they want to help local community to survive in this water shortage period. In order to make local community believe that the shortage of water is because of the lack of rain, Coca Cola sent round tankers of water to the region to help the local community. They believed that by providing little help to local community they will avoid pressure groups activities to close down the business, as the local community will stop complaining to Coca Cola about water shortage and will blame bad weather conditions. However, Coca Cola was making a very bad effect on local community and there was a big ethical issue as many people died because of the water shortage. Local farmers claimed that their livelihood has been destroyed since the building of the plant and that the number of people working on the land has dropped considerably because they cannot survive. It is a huge ethical issue and it affected many people's lives. Ethics is about what it right and wrong to do based on people behaviour and activity. If the company made peoples lives much more difficult, people cannot survive it is obviously an ethical issue. ...read more.

Conclusion

In a separate development, sales of Coca Cola have been hit by suggestions that its drinks produced in India contained higher levels of pesticide residues than was healthy. Because the drink was so popular in India, people like the taste of it, Coca Cola did not put an extra care in producing the drink. They did not make enough investigations about the ingredients the drink contains. It takes time and money to do health and safety checks. Because Coca Cola wanted to save some time and money they put their customers' heath beside their aim to make profit. It should not happen in any type of the company. It is an ethical issue that affects people health. Peoples' health is more important than company's aim to make profit. Coca Cola should care about their customers' health if they want to satisfy customers. Because Coca Cola did not care about their customers' health, a large number of bodies have joined in the campaign for the local community demanding the plant be closed down and that tests be carried out on Coca Cola to assess its safety. Even though Coca Cola tried to confuse local community and make them believe that Coca Cola is helping them to solve water shortage problem and that the waste that has been disposed of on the land of local farmers is a useful fertiliser, people realised that Coca Cola is making a bad effect on their lives. ?? ?? ?? ?? Agne Griauslyte BTEC National in Business Unit 26 Ethical Issues and Moral Behaviour P1 ...read more.

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