• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Business Ethics and Moral Behaviour

Extracts from this document...

Introduction

BTEC National in Business Business Ethics and Moral Behaviour - Assignment 1 Introduction: In this assignment I am going to explain and analyze the ethical issues the businesses have to overcome. How ethical issues affect business success and local community. I am going to outline the key issues surrounding Coca-cola's presence in India and demonstrate how this causes an ethical dilemma. At the second part of my assignment I am going to identify who the 'primary stakeholders' in Coca-Cola case study are and describe how they have been affected by Coca-cola's behaviour. Definition: Ethics is a study of moral. Discussion of what is right and wrong. Ethical rules depend on personal believes, religion and background. It is based on people behaviour and activity. Ethics decide rules and regulations on people behaviour. Ethical rules and regulations are different in different countries. What people think is the right things to do in one country may not think that it is the right thing to do in another country. People judgments on others behaviours are called ethical rules and regulations. People use those rules for different situation, for example, to solve environmental issues. Different countries make their own ethical rules and regulation, because people have different beliefs in different countries. Companies also make their own rules, but when companies decide to expand their business into another country, they have to consider what ethical beliefs are in that country, so the company follows ethical rules of that country. ...read more.

Middle

Coca Cola did not admit the ethical issue, and they kept on lying to local community. To save their reputation and keep the business running they decided to confuse local community and make them believe that Coca Cola is a very good company and they want to help local community to survive in this water shortage period. In order to make local community believe that the shortage of water is because of the lack of rain, Coca Cola sent round tankers of water to the region to help the local community. They believed that by providing little help to local community they will avoid pressure groups activities to close down the business, as the local community will stop complaining to Coca Cola about water shortage and will blame bad weather conditions. However, Coca Cola was making a very bad effect on local community and there was a big ethical issue as many people died because of the water shortage. Local farmers claimed that their livelihood has been destroyed since the building of the plant and that the number of people working on the land has dropped considerably because they cannot survive. It is a huge ethical issue and it affected many people's lives. Ethics is about what it right and wrong to do based on people behaviour and activity. If the company made peoples lives much more difficult, people cannot survive it is obviously an ethical issue. ...read more.

Conclusion

In a separate development, sales of Coca Cola have been hit by suggestions that its drinks produced in India contained higher levels of pesticide residues than was healthy. Because the drink was so popular in India, people like the taste of it, Coca Cola did not put an extra care in producing the drink. They did not make enough investigations about the ingredients the drink contains. It takes time and money to do health and safety checks. Because Coca Cola wanted to save some time and money they put their customers' heath beside their aim to make profit. It should not happen in any type of the company. It is an ethical issue that affects people health. Peoples' health is more important than company's aim to make profit. Coca Cola should care about their customers' health if they want to satisfy customers. Because Coca Cola did not care about their customers' health, a large number of bodies have joined in the campaign for the local community demanding the plant be closed down and that tests be carried out on Coca Cola to assess its safety. Even though Coca Cola tried to confuse local community and make them believe that Coca Cola is helping them to solve water shortage problem and that the waste that has been disposed of on the land of local farmers is a useful fertiliser, people realised that Coca Cola is making a bad effect on their lives. ?? ?? ?? ?? Agne Griauslyte BTEC National in Business Unit 26 Ethical Issues and Moral Behaviour P1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Structures, Objectives & External Influences section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Structures, Objectives & External Influences essays

  1. The Business Environment Coursework. Describe the type of business, purpose and ownership of ...

    This means the price may go up, which may mean that the demand goes down so the supply goes down which in turn means the price goes up, which can create a circle of meaning that the low prices increase the demand.

  2. Introduction to Business Assignment

    is scheduled to construct 425,000 sq ft of new space during the current financial year. 1.9 Sainsbury's Property Company (SPC) was formed in November 2000 with the aim of maximising value from Sainsbury's Supermarkets property portfolio. With over 450 stores based in the UK, valued at �4.5 billion, it is

  1. Btec National Business Level 3 Year 1 - Exploring Business Activity

    This is the profit maximizing output since profits would be reduced by producing still another unit (the extra cost would exceed the extra revenue. Sales: There is another strategy that private sector firms can implement, which is to maximise sales.

  2. McDonalds ethical issues

    Poor nutrition has always been linked with McDonald's products. Such a bad publicity has actually damaged the company's reputation as well as their overall profitability and customer base. People are currently moving towards healthy-eating and they would pay higher prices for healthier foods, therefore, poor nutrition is one serious ethical

  1. Free essay

    Business Ethics

    To provide a competitive service: this is the company third aims, as they try their best to offer a better service to their customer more than their competitor; this is when the business is seen as competitive market. They try to offer a wider variety of products or make it very easier for their customers to buy them.

  2. Applied Business Studies Unit 1: Investigating Business

    the cheapest product is a color changer sleeve, priced at �78. Martins pricing strategy is competitive pricing; however most of martins products fill a gap in the market therefore there are no other competing products on the market. In this case market charge a high price to reflect an image of high quality products.

  1. Investigating Business. Tesco PLC. I will be describing the aims and objectives of ...

    the dedicated app to shop ? customers receive their shopping as it is home delivered. Tesco?s are always developing new ways in which customers can shop at their business. For example, in august of 2010, Tesco conducted a trial at their store in Baldock; Hertfordshire where they conducted a new

  2. Comparison of stakeholders interest and influence. Apple vs. Mercedes Benz

    BMW could offer a similar car, for a better price. Owners ? Depending how involved some owners and shareholders are, they could make a great impact within the company. They can do this by pressuring staff and discreetly threatening staff monthly e.g.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work