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Business Internet marketing

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Introduction

Glen Alger Page 1 Internet Marketing Tesco Core Services Tesco's aim to supply high quality item's of food and drink of all different brands at affordable prices for all types of the public whether its low class or high class and for it to be delivered by their drivers to your door and paid for over the internet to make it a secure and easy service, it is a 24 hour service, this is Tesco's core service that they offer from there website. Tesco Extended Service Tesco's also have an extend service, they sell a wide range of insurance, these include home insurance, car insurance, pet and holiday insurance and many more, they aim to provide this at competitive prices, this service can be easily dealt with 24 hours a day over there website, it can be paid for and the deal is transferred over the website for a secure service. This is taken from Tesco's home page from www.tesco.com. EBay's Core Service EBay provides a online trading centre for others around the world to trade there goods and products, it's a 24 hour services that is completed entirely over the internet, it is easy to use and secure, it has a great reputation and is known to be a good service, this is eBay's core service and is also known as the online market of the world EBay's Extended Service EBay also provide an extended service, they offer charity's to sell there products over eBay and eBay advertise this strongly, they provide charity's the chance to make money over their website by the charity selling the goods that they would normally sell in the shops over eBay, they also let there costumers the chance to donate money to the charity of there choice over the website. Page 2 This is taken from eBay's home page from www.ebay.co.uk. The 7P's Of The Modern Marketing Mix and How The Internet Support's Them The 7P's of the modern mix are simply there to help business start and to think about what they want to achieve and how they are going to do this. ...read more.

Middle

Relationship marketing differs from other forms of marketing in that it recognizes the long term value to the firm of keeping customers, as opposed to direct or "Intrusion" marketing, which focuses upon acquisition of new clients by targeting majority demographics based upon prospective client lists. How Tesco Uses Relationship Marketing Tesco uses relationship marketing as they are always trying to keep its prices down low in order to keep its customers and to keep them happy, they value the customers very highly as it is their source of profit. Tesco aims to keep its good reputation, this is how Tesco use relationship marketing. Tesco also uses relationship marketing top find out what it is that costumers are looking for when they are shopping at Tesco. Tesco uses this method to meet the costumer's needs and to ensure that they are still shopping with them. Tesco also use there internet website for relationship marketing as they need to see what there competitors are doing ion the market so that they can increase their market share and to keep existing costumers and also to ensure new potential costumers. Tesco research over the internet to find what products are needed at certain times of the year etc. A good example of this is costumers want cheap Easter eggs around Easter time, this is when Tesco looks at what they can do by meeting the costumers needs through the internet via internet surveys etc. How EBay Uses Relationship Marketing EBay also use relationship marketing, they develop a good relationship with their customers, eBay make there customers feel wanted, they send them regular emails and news letters. Ebay is a great site that is very cheap and affordable to use, this is why the public enjoy the service that eBay have used and are still successful today, this is how eBay use relationship marketing. EBay does this to meet costumers needs and to secure new potential costumers and to keep hold of their existing costumers. ...read more.

Conclusion

They mix there offline activities, selling goods in a supermarket to there online activities very well, they offer a shopping service online on the internet via there website, so the customers can still shop at home but in the comfort of their own home, this is very well linked as it offers a all in one service, it can also used 24 hours a day, with minimum fuss, the website offers an alternative as well, if they can not get your products they will give you a date of when they will arrive, they will always be straight with you no matter what. The online activities offer a news multiscreen to tell their customers the up to date on there local news and sport. They offer a chance for customers to make there own website up as well once they are all set up. These are all the activities for Tesco online, this shows how they mix there online activities into there offline activities, they do this very well and successfully. Page 10 This is taken from Tesco's home page from www.tesco.com. EBay Online and Offline Activities EBay do not tend to mix there offline activities with there online activities, there main activities are based online, this is simply because they activated there service over the internet. However eBay do use there offline activities as a service, but it is the customers who use this through eBay. Once a deal has been successfully completed over the internet, it is then used to the people who have trade to decide how the payment may be made and how much it will cost the person buying the product, this is the only form of offline activity that eBay participate in and this is due to the customers using this service. This is happening as it is there service. It is a good mix between the offline and an online activity though as it is very much to do with eBay. This is taken from eBay's home page from www.ebay.co.uk. ?? ?? ?? ?? ...read more.

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