• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Business L3 Unit 3 P1

Extracts from this document...

Introduction

´╗┐Unit 3 P1 And Introduction: Info about Shell Branding Building relationship Growing the company Info about Mercedes-Benz Branding Building relationship Growing the company Information about the Business: Shell -is a Dutch?British multinational oil and gas company headquartered in The Hague, Netherlands and with its registered office in London, United Kingdom. It is the world's second largest company by 2011 revenues and one of the six oil and gas "supermajors". Shell is also one of the world's most valuable companies. As of September 2012, its largest shareholder is BlackRock with 5% stake, while the Qatar Investment Authority has announced a plan to raise its stake from below 3% to 7%. Shell is vertically integrated and is active in every area of the oil and gas industry, including exploration and production, refining, distribution and marketing, petrochemicals, power generation and trading. It also has major renewable energy activities, including in biofuels, hydrogen, solar and wind power. It has operations in over 90 countries, produces around 3.1 million barrels of oil equivalent per day and has 44,000 service stations worldwide. Shell Oil Company, its subsidiary in the United States, is one of its largest businesses. Mercedes-Benz -is a multinational division of the German manufacturer Daimler AG, and the brand is used for luxury automobiles, buses, coaches, and trucks. ...read more.

Middle

Human ingenuity, innovation and technology hold the key to unlocking the energy our customers need to power their lives in the years ahead, while safeguarding the planet for future generations. We apply innovative thinking across our businesses and find new ways to meet our customer expectations while respecting people and the planet. Growing the company: Shell is growing quickly because they active in every area of the oil and gas industry, including exploration and production, refining, distribution and marketing. It also has major renewable energy activities, including in biofuels, hydrogen, solar and wind power. It has operations in over 90 countries, produces around 3.1 million barrels of oil equivalent per day and has 44,000 service stations worldwide. And by these they are providing good services and all the customers are coming back because they like the quality of fuel for which they are paying. Shell is growing because they use all type of diversification: Same Customers/Same Products They use this strategy because once customer use Shell?s product they will always buy it because they make first class products only and they are number one in this. Different Product/Same Customers They all the time is looking for new formulas of products which are more efficient and which customers will start to buy instead of old ones. ...read more.

Conclusion

At the end of the season, Mercedes-Benz sold its 40% stake in McLaren to the McLaren Group and bought 70% of the Brawn GP team jointly with an Abu Dubai based investment consortium. Brawn GP was renamed Mercedes GP for the 2010 season and is, from this season on, a works team for Mercedes-Benz. Mercedes is growing so quick because they make cars for all range of people e.g. sport, comfort and economy. Since 2002, Mercedes-Benz has developed the F-Cell fuel cell vehicle. The current version, based on the B-Class, has a 250 mile range and is available for lease, with volume production scheduled to begin in 2014. Mercedes has also announced the SLS AMG E-Cell, a fully electric version of the SLS sports car, with deliveries expected in 2013. In 2008, Mercedes-Benz announced that it would have a demonstration fleet of small electric cars in two to three years. Mercedes-Benz and Smart are preparing for the general uptake of electric vehicles (EVs) in the UK by beginning the installation of recharging points across their dealer networks. So far 20 Elektrobay recharging units, produced in the UK by Brighton-based Elektromotive, have been installed at seven locations as part of a pilot project, and further expansion of the initiative is planned later in 2010. Words: 1393 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Unit 9: Marketing Strategy

    Instead, I will use a defensive strategy against the larger stores offering something which they cannot, polite conversation and a friendly personal service. Place I have chosen Sutton-on-Sea in which to base my business, this is due to there being no bakery in this town and also the high percentage of pensioners which live in the area.

  2. btec business unit 3

    MEASURABLE You know when you have met your aims or objectives, to be able to measure it is necessary to be specific for example we can say after 6 months there is a rise of 2.5% so in a year it is possible to have a 5% increase in profits.

  1. BNC BUSINESS UNIT 19 - P2,P3

    part of it * Fostering innovation: Innovation is coming up with new ideas. If people are enthusiastic within a team, members of that team may feel that there ideas may be appreciated additionally their ideas may be improved upon * Sharing expertise: In an effective team people can benefit from getting new information, new ways of doing things.

  2. PEST is a planning tool which is used by a business to evaluate and ...

    This means that Ginsters might have to employee more staff as they will have less people working on certain days if their employees only work part time, this means that Ginsters will need new employees to work on the days where there are less staff so that Ginsters can still

  1. John Lewis company anaylsis

    You are also informed that you should also relish the idea of leading and working as part of a team. The rewards in being a manager at John Lewis are if you join the Partnership as a manager, your pay range would be competitive and reviewed in the light of your progress.

  2. Unit 4 P1 explain different types of business information, their sources and purposes

    through written or verbal communication. Another purpose of the information presented on the Tesco PLC website is to inform and also to make them aware of the future developments Updating knowledge: Tesco PLC also have regular updates on its blog to allow customers to know of the difference that Tesco

  1. Suzlon Wind Power Company Analysis.

    Site Infrastructure Development 4. Installation and Commissioning 5. Power Evacuation 6. Life Cycle Operations & Maintenance 7. Assistance for Approvals & Loan Processing 8. Wind Resource Mapping Products S9X Series ? 2.1 MW The latest offering from Suzlon is the S9X series comprising of S97 and S95 featuring Doubly Fed Induction Generator (DFIG).

  2. Nestle stakeholders and business environment

    Nestlé is not an exception. It is responsible for obeying the laws of the local authority and of the world, contributing to the development of the community. Nestlé is responsible for compliance the laws of the countries it do business and global principles and implement tax payment.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work