Muhammad Fezan Amjad           G: 2 Y: 2        Unit 29                   Lecturer: Elizabeth

Introduction:

In this assignment I need to select a business of my choice and then research on the market department within the company. I have chosen to research on Marks and Spencer. I will be looking into and researching the marketing department of the company. In answering this part of the question I will also take into consideration to what level the market of the business covers and classifies. I also have to describe the customer demand for Marks and Spencer by using the supply, demand and elasticity theory.

 

I will be finding the information on one of the Marks and Spencer branches in Ilford.

The address is:            

135 High Road,

Ilford,

London, IG1 1DN

Task 1 (P1)

History:

Marks & Spencer is one of the UK's leading retailers of clothing, food, homeware and financial services, serving 14 million customers a week in over 300 UK stores. Marks & Spencer has a turn over of £8 thousand million. From my research I have found up until late 2002, the company also traded in 25 countries worldwide.

In the words of Marks and Spencer themselves "Marks & Spencer has over 300 stores located throughout the UK, providing nearly 13.5 million square feet of selling space. This includes our largest store at Marble Arch, London, which has around 170,000 square feet of sales floor"

It is a truly unique business, a business with primary strengths borne of hard work and dedication to provide best quality products and services to its customers and supported by with our dedicated and motivated staff.  

Marks and Spencer have growing businesses in food, home furnishing, gifts beauty and financial services. Marks and Spencer is the UK largest clothing retailer and have more then 350 stores in the UK alone. Marks and Spencer have the scale and authority to develop clothing innovations that Marks and Spencer competitors cannot match.

By working intimately with local partners in each of our international markets, we are able to tailor our services to the needs of different consumers groups. Marks and Spencer want its customers to trust and respect for the quality of the products and services they are providing. Marks and Spencer operates in the clothes market.

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Marks and Spencer aim is to “continually exceed expectations wherever customers choose to shop with us”.

Source: www.marksandspencer.co.uk

Marks & Spencer Finance Analysis for last three years;

www.marksandspencer.co.uk


Aims of Marks and Spencer:

  • Market Leader
  • Profit maximize
  • Growth/ expand in different countries
  • Meeting customer needs and wants all the time
  • Remain competitive
  • Reduce costs, as to attract as many potential customer as possible
  • Survival/ very important in Any Business
  • Improve product quality to the best possible level
  • Providing good working condition, for Staff and equal opportunities for all
  • To make ...

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