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Business Objectives - They set themselves objectives that state the way that they operate.

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Business Objectives All businesses exist to provide goods and services that satisfy the customers needs. They set themselves objectives that state the way that they operate. These commonly are: - * Making a profit (or surplus) * Increasing sales or market share * Surviving * Providing services to the community * Offering charitable or non-profit services, such as caring for the environment * Developing staff skills * Producing high-quality products or offering high-quality service Having clear and focused business objectives gives the business a clear indication of which direction it is heading in. It can also help to judge how successful the business has been. Objective 1: Making a profit (or surplus) The first objective of any business is to make a profit. Without profit, a business cannot do all that it wants to achieve. Profit is defined as the difference between the total revenue of the business and the total cost of running it. If the business fails to make a profit, it can have a number of serious consequences. It cannot keep its shareholders happy, it cannot invest in better technology and therefore improve its products, customer confidence in the company drops, and staff morale also drops as they start to worry about their jobs and also worry about being paid. It also means that they cannot reward their employees for good work or give money to charities, as that is a good chance to improve their public relations opportunities. ...read more.


Because they don't make profits, they have to cut out other unnecessary spending to actually make any sort of money at all to give away. Caring for the environment is one of the major areas of charitable work. Organisations such as Greenpeace raise awareness of their situation through advertising campaigns and hope to recruit volunteers and receive public donations to carry out their work of saving wildlife and habitats. Objective 6: Developing staff skills The importance of people in an organisation cannot be underestimated. Most companies today include dealing with and developing their staff as one of their objectives. Businesses have realised that intelligent employees can add millions of pounds to the value of their company. They can have a number of different attributes, like having good I.C.T. skills to good communication and interaction with customers and other staff. They also need to use initiative in certain situations and should be able to work effectively when in problem-solving situations. The most successful organisations have therefore developed training schemes to find people with these type of skills in order to find a workforce that has a wide range of skills and one that can work effectively together to achieve their goals. Objective 7: Producing high-quality products or offering high-quality services When the term high quality is mentioned it does not necessarily mean that it is the most expensive. Many high quality products can be made with as little money as possible, and very often this is the case as the most money quite often means that it is not the best quality. ...read more.


Growth. We embrace change and encourage innovation. We seek out and pursue smart, challenging opportunities that contribute to personal and business growth. Responsibility. We take responsibility-as individual and as teams-for our work and our actions, and we are recognised for doing so. Advocacy Work ethically and constructively to influence proposed laws and regulations, and debate on emerging issues Safety and Incident-Free Operations Design, construct, operate, maintain and ultimately decommission our assets to prevent injury, illness and incidents. Compliance Assurance Verify conformity with company policy and government regulations. Ensure that employees and contractors understand their health, safety and environmental responsibilities. Conservation Conserve company and natural resources by continually improving our processes and managing our progress. Product Stewardship Manage potential risks of our products with everyone involved throughout the products' life cycles. Pollution Prevention Continually improve our processes to minimise pollution and waste. Property Transfer Assess and manage our environmental liabilities prior to any property transaction. Community Outreach Reach out to the community and engage in open dialogue to build trust. Emergency Management Prevention is a first priority, but be prepared for any emergency and mitigate any incident quickly and effectively. Vision Providing energy services and products that are vital to society's quality of life. Being Known as people with superior capabilities and commitment both as individuals and as an organisation. Thinking and Behaving globally and valuing the positive influence this has on our company. Being the Partner of choice as we best exemplify collaboration. Delivering world-class performance Earning the admiration of our stakeholders-investors, customers, host governments, local communities and our employees-not only for the goals we achieve but how we achieve them. ...read more.

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