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business online

Extracts from this document...

Introduction

Task 1 In the report I will be investigating why it is important to have a business online, how it affects the business and the importance to investors and other businesses. I have chosen two businesses to research how being online helps them what their aims and objectives are A) 1. The online business I've chosen is Amazon 2. The super market I've chosen is Tesco B) Amazon.co.uk is famous for selling books but the turn over wasn't making enough profit, but now they sell other stuff like from cameras to coffee machines, exercise videos to Elvis CDs, they say there's something for everyone. They also enable independent sellers to sell new and used items on their website via Amazon.co.uk Marketplace. Within Amazon.co.uk you are able to use a variety of resources to help you make your choice, this including customer reviews and personal recommendations. The Amazon Associates program was the first online affiliate program of its kind when it launched in 1996. Today, it is the largest and most successful online affiliate program, with over 1,000,000 members world-wide Customer Focused - Amazon seeks to be the world's most customer-centric company, a place where people can find and discover anything they might want to buy online. Previously Amazon only sold books, music and toys, as they found out that they weren't even breaking even so they decided based their company solely on the customers needs. Relentlessly the company focused on offering a unique service for each customer. Amazon claims and wants to be the world's most customer centric company, this is the principle under which they operate to achieve their mission. Below you can see that Amazon was ranked the most successful cyber retailer last year and has the biggest turn over compared to other online companies. Innovation - a service which Amazon provides to its customers is an unparalleled online shopping experience which requires being constantly innovative. ...read more.

Middle

Also the fact that women shop more than men online companies could base their goods or services especially on women. Security One of the main reasons why so many people find it hard to shop online is fraud. Customers find it hard to trust companies which aren't established or even established ones with personal information, so this put potential customers and profit in isolation. There is a big gap in the market with customer and their reliability for companies but if a customers purchases from an established company they are acknowledged with a security message. Stating that the information given will be kept in confidence and will not be shared in any way with other companies or internal workers. Speed of transaction The speed of transaction could be a vital attraction for customers as consumer are inpatient the speed of the transition and delivery could draw more customers in purchasing goods online. Another key fact that could affect the increase or decent of good purchased online is the state in which the product(s) arrive to the customer. If the state of the product isn't how the company described the product then the customer would want a refund and could also find shopping online unattractive as it is unreliable. Occupation The occupation of the customer could affect the online market, if the customer working environment has access to the internet then they could be attracted as they might not have time to shop. As I have said before people that "Cash rich x poor" will also be attracted in purchasing good online. Rare products There are some products which are only available online or products which customers can find in high street shops. As most established companies have a search engine on the products which are available to purchase all the customer has to do is search for the product which they want purchase and within seconds the can find out whether it's available or not. ...read more.

Conclusion

up and allow the user to send a message to the person they have selected out of the two available Sponsors This page displays all the information on the other companies which are similar to Life Style and also includes a brief description on the company. Home page button - this will take the user to the homepage. Products - this will take the user to the body care and furniture products page About us page button - this will take the user to the about us page Contact us button - this will take the user to the contact us page Sponsors Button - this will take the user to the Sponsors page Site Map button - this will take the user to the Site Map page E-mail hyperlink - his will open Microsoft outlook up and allow the user to send a message to the person they have selected out of the two available Hyperlinks - these are links to the other sites available and this will take the user to website stated Site Map Within this page you can navigate through the whole web site and has hyperlinks to the other companies which are similar to Life Style. Home page button - this will take the user to the homepage. Products - this will take the user to the body care and furniture products page About us page button - this will take the user to the about us page Contact us button - this will take the user to the contact us page Sponsors Button - this will take the user to the Sponsors page Site Map button - this will take the user to the Site Map page E-mail hyperlink - his will open Microsoft outlook up and allow the user to send a message to the person they have selected out of the two available Hyperlinks - these are links to the other sites available and this will take the user to website stated ?? ?? ?? ?? ...read more.

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Here's what a teacher thought of this essay

4 star(s)

Overall this is a well researched and written analysis of how Amazon is such a successful online business. The information on Tesco's successful business model is good but the online part of their business is not discussed at all and this is a major omission. it would have allowed for a lot of comparison between a solely web based business and a business that has had to start using the web

Marked by teacher David Salter 07/02/2012

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