• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Business owners can make their sites more practical and efficient by applying usability heuristics.

Extracts from this document...

Introduction

"One of the most important aspects of Nielsen's usability wisdom is that's not static, but dynamically changes through testing and research. Precepts of usability will continually change as people learn." Karen Minton, web professional Business owners can make their sites more practical and efficient by applying usability heuristics. Heuristics are "a relatively small number of concepts that inspectors apply to help find usability defects and are also referred to as usability principles." (Kahn and Prail: Formal Usability Inspections: 1993, pg 170) These usability principles can help web designers create a site around user interests or find errors in currently existing sites that may hinder a user's navigation experience. (www.iorg.com) For my assignment I chose the most popular men for usability questions Jakob Nielsen who developed 10 usability heuristics, which I will use to evaluate different websites in the second assignment. Nielsen lists ten usability heuristics on his website, www.useit.com. Developed in 1990, and revised in 1994, these principles apply to any online or software system. ...read more.

Middle

(2002, pg 155) 4. Consistency and standards Users should not have to wonder whether different words, situations, or actions mean the same thing. Follow platform conventions. (Nielsen, 1994) Web designers must conform to standard language and design conventions to maximize familiarity for users. (Greenberg, 2003) 5. Error prevention Even better than good error messages is a careful design which prevents a problem from occurring in the first place. (Nielsen, 1994) Nothing turns a user off faster than annoying pop-up dialog boxes. These can be especially off-putting when they occur in the middle of a purchase. (Greenberg, 2003) 6. Recognition rather than recall Make objects, actions, and options visible. The user should not have to remember information from one part of the dialogue to another. Instructions for use of the system should be visible or easily retrievable whenever appropriate. (Nielsen, 1994) Web designers should not force users to remember information from one screen to another. Rather, each page should subtly instruct the user on their options. Designers have to make subsequent actions clear and intuitive. ...read more.

Conclusion

(Nielsen, 1994) The website must give users clear instructions on how to use the system. These instructions should be subtle and non-intrusive. For instance, a site map is a useful function that allows users to navigate a web site efficiently according to what he might be looking for. There has to be an integrate instructions on using a particular function into the same page and not in a separate place. A customer is more likely to get lost if he is jumping from page to page looking for help. (Dykstra, 1993) The usability of a web site is the most important aspect of any online business, yet is often also the most neglected. Jakob Nielsen, usability expert, asserts, "...it's easy to turn to another supplier in the face of even a minor hiccup. Only if a website is extremely easy to use will anybody bother staying around." (Nielsen, 2000) Usability ensures that the people who surf your web site can use it easily, effectively, and efficiently. Web sites must be easy to navigate and contain intuitive interfaces, or users will simply leave. Efficient and usable web sites are especially important because the cost of leaving for an online customer is so low. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. Marked by a teacher

    business online

    4 star(s)

    country side. If a customer makes a purchase over a limit set by the organisation then the company delvers the goods for free. People that live in isolated places could benefit from this promotion as this would save the customers time and money.

  2. Business Online

    saves them from travelling to their local Tesco/convenience store, another point which they've realised is that purchasing online products are cheaper regardless whether they are food or non-food products, quickly this information was spread nationwide. To attract customers Tesco launched different programmes aimed at different types of audience, for example

  1. Marketing principles

    would make Kodak a lot of profit, which is essential to any business. To enable Kodak to be of its highest quality it would be advisable for them to employ staff that would make that product of its high quality.

  2. The E-Myth is a great insight to what American Small Business owners think.

    This is the root cause of most small business failures. The technician suffering from entrepreneurial seizure takes the work they love to do and turns it into a job. All entrepreneurs feel exhilaration, terror, exhaustion and despair. Inside the owner are three people; the entrepreneur, the manager and the technician.

  1. In this coursework I need to produce a detailed business report on one medium-sized ...

    Product Evaluation and Quality Assurance within Tesco plc. What product evaluation and quality assurance in Tesco plc. Tesco products are continually monitored and tested for their quality and customer acceptability; this is product evaluation. Tesco staff and management procedures are also monitored to ensure that they maintain the highest standards; this is quality assurance.

  2. Business options

    The scanning process has been speed up and the program doesn't waste time rescanning file which have previously been scanned unless there is a change to the files. There are also some interesting features like in Mcafee which benefit the user; however Norton does force users to use their premium support services which come at an extra cost.

  1. The above chart compares the usability features of three contrasting websites, namely Amazon.co.uk, Directgov.uk ...

    .co.uk and Directgov.uk both have the same ratings of 47points, with WWF.org.uk falling behind with 39 points. WWF.org.uk fell behind on my ratings because the depth of the site wasn?t very good as I felt the site needed more information to keep my attention and the readability of the website

  2. Investigating Electronic Business. In this section I will be choosing two similar business ...

    As customers are paying less for items with the discount, they would still be spending more. This is because they would originally not plan to spend as much, without an account.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work