• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Business owners can make their sites more practical and efficient by applying usability heuristics.

Extracts from this document...

Introduction

"One of the most important aspects of Nielsen's usability wisdom is that's not static, but dynamically changes through testing and research. Precepts of usability will continually change as people learn." Karen Minton, web professional Business owners can make their sites more practical and efficient by applying usability heuristics. Heuristics are "a relatively small number of concepts that inspectors apply to help find usability defects and are also referred to as usability principles." (Kahn and Prail: Formal Usability Inspections: 1993, pg 170) These usability principles can help web designers create a site around user interests or find errors in currently existing sites that may hinder a user's navigation experience. (www.iorg.com) For my assignment I chose the most popular men for usability questions Jakob Nielsen who developed 10 usability heuristics, which I will use to evaluate different websites in the second assignment. Nielsen lists ten usability heuristics on his website, www.useit.com. Developed in 1990, and revised in 1994, these principles apply to any online or software system. ...read more.

Middle

(2002, pg 155) 4. Consistency and standards Users should not have to wonder whether different words, situations, or actions mean the same thing. Follow platform conventions. (Nielsen, 1994) Web designers must conform to standard language and design conventions to maximize familiarity for users. (Greenberg, 2003) 5. Error prevention Even better than good error messages is a careful design which prevents a problem from occurring in the first place. (Nielsen, 1994) Nothing turns a user off faster than annoying pop-up dialog boxes. These can be especially off-putting when they occur in the middle of a purchase. (Greenberg, 2003) 6. Recognition rather than recall Make objects, actions, and options visible. The user should not have to remember information from one part of the dialogue to another. Instructions for use of the system should be visible or easily retrievable whenever appropriate. (Nielsen, 1994) Web designers should not force users to remember information from one screen to another. Rather, each page should subtly instruct the user on their options. Designers have to make subsequent actions clear and intuitive. ...read more.

Conclusion

(Nielsen, 1994) The website must give users clear instructions on how to use the system. These instructions should be subtle and non-intrusive. For instance, a site map is a useful function that allows users to navigate a web site efficiently according to what he might be looking for. There has to be an integrate instructions on using a particular function into the same page and not in a separate place. A customer is more likely to get lost if he is jumping from page to page looking for help. (Dykstra, 1993) The usability of a web site is the most important aspect of any online business, yet is often also the most neglected. Jakob Nielsen, usability expert, asserts, "...it's easy to turn to another supplier in the face of even a minor hiccup. Only if a website is extremely easy to use will anybody bother staying around." (Nielsen, 2000) Usability ensures that the people who surf your web site can use it easily, effectively, and efficiently. Web sites must be easy to navigate and contain intuitive interfaces, or users will simply leave. Efficient and usable web sites are especially important because the cost of leaving for an online customer is so low. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. Marked by a teacher

    business online

    4 star(s)

    O.A.P As people get older its hard for them to get around, the idea for customers to do their grocery shopping online and delivered to your door step is attractive. This would make the lives of the elderly easier and mean great profit for businesses as statistics show that the age group in our society is growing older.

  2. There are many ways in which business can be organized

    ways they do this is by holding regular appraisals schemes, setting up staff training events and other staff development activities, organizing induction programs to familiarize, the functional areas with Sainsbury's methods, which keep them up to date. The functional areas at Sainsbury's benefit from these activities, as they are able

  1. Basic concepts (MRP, MRP II and ERP).

    The distribution function should be available in order to track orders and work in progress to ensure complete traceability of inventory in a single location. Quality Assurance (QA) Controls [14] The system should meet standard requirements for quality assurance. Controls should be there in the process to ensure that the right codes are assigned to the right materials and products.

  2. Business options

    Norton also has a feature which gives the users the ability to monitor the health of their network which is very useful as it gives the necessary tools to view the health of the network as well as the security of the network.

  1. Business Online

    When it is after closing hours in a Tesco or Sainsbury's store customers for e.g., customers will have the alternative to make a purchase on a national scale within the U.K. Business on-line is open seven days a week, 24 hours a day - customers can shop at their convenience.

  2. Marketing principles

    They look at the different aspects in which to make their business as a market leader. This would be their: Competition, Production, Economic growth, Price of the product and also the quality of the product which would persuade more customers to buy that particular product that they are selling which

  1. In this coursework I need to produce a detailed business report on one medium-sized ...

    * The level of seniority of people holding different positions and their respective positions in the organisation's overall hierarchy. * The working relationships between individuals, identifying relationships in terms of superiors and their subordinates and indicating who has authority

  2. The above chart compares the usability features of three contrasting websites, namely Amazon.co.uk, Directgov.uk ...

    The website may be the first, and only, impression a potential customer receives of the company. An attractive site is far more likely to generate a positive impression and keep visitors on the website once they arrive. My first impressions of the three websites I have compared show that Amazon

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work