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Business Plan: Anti-bullying dance event

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´╗┐Business Plan: Anti-bullying dance event Business concept Discussions initially took place within the team to find the best possible project we would enjoy planning and eventually to execute. After a number of meetings we decided on a dance event and need to identify how that could benefit the student community. We want to promote health, and upon further discussions we thought of the idea to link anti-bullying. Once we were decided on our event we decided the best place to start was with the Student Union and Student Services to identify what is currently done at the university to provide awareness/information to students and lecturers. Whilst there is a place for students to seek advice when they are being bullied none of us where initially aware of this resource, and this seemed the perfect opportunity to raise awareness to benefit the university community. Discussions with Anwar Azari (Support Services Advice and Representation Manager) and Yasmin Bastow (Vice President of Academic Support and Campaigns) ...read more.


Primary research has been carried out to examine the demographics of students and lecturers at the University of Hertfordshire in terms of age and gender, their awareness of anti-bullying and if they would participate in our event and how much they would be capable of paying to join in. (See appendix 1 for the questionnaire and results of the research). Furthermore Dr Peter Lovatt; Psychologist, Dancer and Lecturer at the University of Hertfordshire, uses scientific research to investigate the relationship between dance and health, dance & self-esteem, dance & thinking, dance & hormones, dance & emotion recognition. He works with choreographers to create new dance works which have a psychological basis (Lovatt, 2011) In honour of International Anti-Bullying Day, two schools, David Lloyd George Elementary and Churchill?s Secondary came together to create a message about acceptance and challenge through a flashmob dance in January 2011 (MrDarrenj88, 2011) The customer groups we will be targeting are: 1. University of Hertfordshire students at Hatfield campus 2. ...read more.


boards, social media sites linked to the University, Universe newspaper, support from Yasmin and her team in the Student Union, support from Anwar and his team in Students Support Services, and work with the various Schools at the University to provide awareness of the event. Additionally to ensure we provide direct awareness and opportunity for students to ask questions about the event we will distribute flyers to promote the event two weeks prior to our event. Financial cost of anti-bulling dance event The cost for the event has remained zero following discussions and negotiations with the many people we have met with. A summary of the resources required for the event and how they have effectively been funded is specified below: Resource How fund ed 1. Dancers 1. Student Society and in-kind Zumba teacher 1. Audio equipment 1. Media Students 1. Projector 1. Student Union 1. Posters 1. Student Support Services 1. Printing 1. Student Support Services 1. Speakers about bullying 1. Head of Equality 1. Venue 1. Open space in the Forum 1. 1. 1. 1. ...read more.

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