PRICES All prices are subject to VAT at 20%
Basic Children’s 3 hour Private Party (up to 35 skaters) £ 450.00
Adults 3 hour Private Party (up to 35 skaters) £ 550.00
(Parties booked Friday to Sunday will incur an additional weekend charge)
Additional mileage (outside 15 mile radius of Rhyl) 50p per mile
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School, college and university events. The simple pricing structure offers an exceptional value for money and in many cases it costs the School/college or university absolutely nothing.
PRICES All prices are subject to VAT at 20%
For a minimum of 100 skaters (unless agreed otherwise) £6.50 per skate
Schools/colleges and universities can apply their own charges.
Prices are for a 3 Hour Skating Session.
Events booked Friday to Sunday will incur an additional weekend charge.
Additional mileage (outside 15 mile radius of Rhyl) 50p per mile
PRICES All prices are subject to VAT at 20%
For a minimum of 100 skaters (unless agreed otherwise) £7.00 per skate
Nightclubs can apply their own charges.
Prices are for a 3 hour Skating Session.
Events booked Friday and Saturday will incur an additional weekend charge.
Additional mileage (outside 15 mile radius of Rhyl) 50p per mile
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Corporate event packages. Team building and Teaching events.
Companies will be subjected to the same charges as nightclubs.
‘Let’s Roller Sk8’ provide:
- High quality roller skates.
- Wrist guards, knee and elbow pads and helmets.
- Rink barriers.
- Experienced staff including First Aiders and CRB checked staff.
- Music and lighting system with DJ.
- Indoor and outdoor rinks.
- £5m Public and Property liability insurance.
- Transport charges included within 15 mile radius of Rhyl, additional mileage charged at 50p per mile.
Market Analysis
‘Let’s Roller Sk8’ will operate in North Wales and North West in UK. The North Wales population is almost 678,000 of these 103,000 are families with children (statswales.wales.gov.uk, online, 08/04/2012) and the North West population is 6, 9 million (statistics.gov.uk, online, 08/04/2012). Over 87 per cent of this population live in urban areas. In these areas gross disposable household income (GDHI) per head is £13,300, on average a household spends £50 a week on leisure goods and services (ons.gov.uk, online, 08/04/2012). Around 74.7 per cent of the North Wales population are in employment. Families with kids will be booking roller skating disco for their kid’s Birthday parties and other special occasions. Adults will be interested to use our service for their Birthdays, Hen and Stag parties, Anniversaries etc.
In North Wales there are two Higher Education institutions, 6 colleges of Further Education and 496 schools of which 85 per cent are primary (wedhs.org.uk, online, 08/04/2012). North West has 467 secondary schools and 68 colleges of Further Education and 14 Higher Education institutions (stenmet.org.uk, online, 08/04/2012). Schools/colleges and universities can book this fun filled service for end of term events, ROA nights, Christmas parties, Graduation nights etc.
In the North West and North Wales areas, there are numerous amounts of nightclubs that can accommodate roller skating theme nights.
Also businesses can get involved in this activity by having team building exercises or simply a staff fun day.
Target Market
- Working Families with kids and high disposable income.
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Males and females age between 16-40 with average or higher than average income.
- Schools/colleges and universities based in North West and North Wales areas.
- Nightclubs big enough to hold roller skating events in North West and North Wales areas.
- Companies and organisations based in North West and North Wales areas.
Marketing and sales strategy
‘Let’s Roller Sk8’ will focus on the North Wales and North West markets including families with kids, adults age between 21-40, schools/colleges and universities, nightclubs and companies based in that area. Special focus will be placed on advertising it as a group activity such as parties and special events. The company believes that with the right facility and the right marketing plan in place, skating can become the up and coming recreational activity that has a great potential. As there are no roller skating rinks for hire in the North Wales area and just a couple in the North West area, ‘Let’s Roller Sk8’ without direct competition has an immense potential to be successful and profitable business.
‘Let’s Roller Sk8’ marketing communications plan will consist of direct targeting of families and individuals in the main supermarkets and shopping centres on Saturday in the North Wales and North West area, by handing out leaflets with information about the company and what services it sells, also by sending leaflets with each areas local papers to as many potential customers as possible to raise the brand awareness.
Schools/colleges and universities will be targeted by direct mailing and e-mailing and arranging meetings with each educational institution to discuss what service the company provides and how much it would cost.
Nightclubs will receive a direct mail with all required and relevant information what ‘Let’s Roller Sk8’ can offer to the nightclub, also will be asked to arrange a meeting with the company’s representative to come out and discuss the possible options suited to each venue.
Private and public companies will receive a direct mail and/or e-mail package with information about ‘Let’s Roller Sk8’ services and if companies would like more information a representative will arrange a meeting to discuss a possible booking of the roller skating rink.
On the launch of the business inside mall promotion event will be held inside the Trafford shopping centre in Manchester to raise the brand awareness. The roller skating rink will be built and everyone will be able to try skating for free. ‘Let’s Roller Sk8’ will invite to this event some music and TV stars to come and promote the company. Prior to the launch event a radio campaign will be broadcasted on Capital FM and Heart FM radio inviting people to come and find out more about the service the company will provide. Similar events will be held regularly in different towns and cities in the North Wales and North West area.
SWOT Analysis
Strengths:
- Personal and flexible customer service.
- Roller skating experience brought to wherever customer wants.
- Cost effective prices.
- Being the one of very few companies that provides mobile roller skating disco.
- Customer safety is company’s main priority.
Weaknesses:
- Lack of the established reputation.
- Having the limited sources.
- ‘Let’s Roller Sk8’ is the owners/managers first business.
Opportunities:
- Increase demand from the successful marketing strategy.
- Growing demand will let the company to expand the operating area.
- Organise regular Public roller skating events in the leisure centres.
Threats:
- The competitors who are able to provide a cheaper and more attractive version of the service.
- The emergence of the new and exciting substitute service.
- Increase on the fuel prices would affect the service costs.
- The decline in the economy might reduce an overall demand for the service.
Competitor Analysis
In the North Wales and North West areas there are no companies that would provide the roller skating rinks for hire, however there is a number of companies that do offer a mobile ice skating rinks. Many companies who provide mobile roller skating disco and are willing to travel to the north are based in the south of UK, which of course increases the costs of the hire to the customers as these companies have to cover the traveling costs. Also there are static roller skating rinks and ice skating rinks in the area ‘Let’s Roller Sk8’ are planning to operate, but one of the USP’s of the company is that it will bring the experience of the roller skating disco to each customer and it will be personalised and adopted to every customers requirement and within reasonable price. Besides roller skating, potential customers have got many of the other available options/services out there, such as bouncy castles, quad bikes, paint balling etc. Leisure market is very competitive, that would be the last thing people would spend their hard earned money, when they are ‘strapped for cash’. As a result at this economic climate it will be difficult to prove that this type of business can be profitable, but company is ready for a challenge.
Set up costs
250 Roller Skates £ 5,000 15 (2.5mx1.1m) Rink Barriers £ 835.80
300 sq. m Flouring £ 15,000 Van £ 10,000
Wrist guards, knee and elbow pads and helmets £ 2,500
Insurance £ 250 per month
Sound and lighting system £ 800
Website - The company will use an online company Vistaprint.co.uk to design a website for ‘let’s roller sk8’. The price is £10.67 per month to create and run a website.
Rent the storage unit £ 80 per month
Mall promotion for 2 days in Trafford centre £ 7,000
Leaflet design and print £ 110 for 20000 leaflets
Posters A3 size £ 156 for 1000 posters
Staff – company will start with two full time staff and will look to employ two part time staff when the sales increase.
Full time staff will receive set wage of £ 600 per month
Online sources:
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http://www.lockstock.biz/index1.asp?m=2&l=3&t=Self Storage RHYL, 12/04/2012
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