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Business Plan for a Roller Disco

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´╗┐Business Plan 121040 ________________ Business Plan ?Let?s Roller Sk8? www.letsrollersk8.co.uk Rhyl Denbighshire North Wales Let?s Roller Sk8 Business plan contents 1. Executive summary?????????????????????.3 2. Business activity?????????????????????. 3. Products and services???????????????????. 4. Market analysis?????????????????????. 5. Marketing and sales strategy?????????????????. 6. Competitor analysis????????????????????.. 7. SWOT Analysis??????????????????.. 8. Set up costs?????????????????.. 9. Cashflow forecast????????????????????.. Executive summery Mission statement ?Let?s Roller Sk8? mission is to provide professional, safe and cost effective service to all our customers. Objectives 1. To increase sales by more than 20 per cent by the end of year two. 2. To make sure that customer satisfaction is 100% at all times. 3. To become one of the leading companies to book for events in the North Wales and North West areas in UK. Keys to success 1. Marketing: Increase the interest in roller skating as an essential part of every party or event. 2. Facilities: Provide a safe and a first class roller skating facility that caters to various size groups. 3. Customer Service: Provide the kind of service that makes every customer feel valued and appreciated with desire to use ?Let?s Roller Sk8? again. Business Activity ?Let?s Roller Sk8? is a limited company that provides a mobile roller skating rings across the North Wales and North West areas in the UK. Together with a rinks company provides top quality skates and pads, professional sound and lighting systems, required flooring and experienced staff. ?Let?s Roller Sk8? are able to cater for Private Adult and Children?s parties; Public events, Schools/College and University events, Nightclubs and Corporate events. ...read more.


North West has 467 secondary schools and 68 colleges of Further Education and 14 Higher Education institutions (stenmet.org.uk, online, 08/04/2012). Schools/colleges and universities can book this fun filled service for end of term events, ROA nights, Christmas parties, Graduation nights etc. In the North West and North Wales areas, there are numerous amounts of nightclubs that can accommodate roller skating theme nights. Also businesses can get involved in this activity by having team building exercises or simply a staff fun day. Target Market 1. Working Families with kids and high disposable income. 2. Males and females age between 16-40 with average or higher than average income. 3. Schools/colleges and universities based in North West and North Wales areas. 4. Nightclubs big enough to hold roller skating events in North West and North Wales areas. 5. Companies and organisations based in North West and North Wales areas. Marketing and sales strategy ?Let?s Roller Sk8? will focus on the North Wales and North West markets including families with kids, adults age between 21-40, schools/colleges and universities, nightclubs and companies based in that area. Special focus will be placed on advertising it as a group activity such as parties and special events. The company believes that with the right facility and the right marketing plan in place, skating can become the up and coming recreational activity that has a great potential. As there are no roller skating rinks for hire in the North Wales area and just a couple in the North West area, ?Let?s Roller Sk8? without direct competition has an immense potential to be successful and profitable business. ...read more.


Besides roller skating, potential customers have got many of the other available options/services out there, such as bouncy castles, quad bikes, paint balling etc. Leisure market is very competitive, that would be the last thing people would spend their hard earned money, when they are ‘strapped for cash’. As a result at this economic climate it will be difficult to prove that this type of business can be profitable, but company is ready for a challenge. Set up costs 250 Roller Skates £ 5,000 15 (2.5mx1.1m) Rink Barriers £ 835.80 300 sq. m Flouring £ 15,000 Van £ 10,000 Wrist guards, knee and elbow pads and helmets £ 2,500 Insurance £ 250 per month Sound and lighting system £ 800 Website - The company will use an online company Vistaprint.co.uk to design a website for ‘let’s roller sk8’. The price is £10.67 per month to create and run a website. Rent the storage unit £ 80 per month Mall promotion for 2 days in Trafford centre £ 7,000 Leaflet design and print £ 110 for 20000 leaflets Posters A3 size £ 156 for 1000 posters Staff – company will start with two full time staff and will look to employ two part time staff when the sales increase. Full time staff will receive set wage of £ 600 per month Online sources: http://www.infobarrel.com/Starting_Your_Own_Skating_Rink, 06/04/2012 http://www.howtodothings.com/business/how-to-start-a-roller-skating-rink, 06/04/2012 http://www.ons.gov.uk/ons/rel/pop-estimate/population-estimates-for-uk--england-and-wales--scotland-and-northern-ireland/mid-2010-population-estimates/index.html, 08/04/2012 http://www.statswales.wales.gov.uk/TableViewer/document.aspx?ReportId=14709, 08/04/2012 http://www.wedhs.org.uk/pdf/pub/nwales_regional.pdf, 08/04/2012 http://www.stemnet.org.uk/regions/1612/content/north-west-schools-and-colleges, 08/04/2012 http://www.esedirect.co.uk/p-2307-galvanised-crowd-control-barriers.aspx, 12/04/2012 http://www.vistaprint.co.uk/websites.aspx?txi=228&xnid=ContextualLeftNav_Websites_Internet+Marketing_Business&xnav=ContextualLeftNav#panel6, 12/04/2012 http://www.lockstock.biz/index1.asp?m=2&l=3&t=Self Storage RHYL, 12/04/2012 http://www.peel.co.uk/media/Peel%20Advertising/The_Trafford_Centre_-_Promotions_Media_Pack.pdf, 12/04/2012 http://www.flyerzone.co.uk/leaflets, 14/04/2012 http://www.flyerzone.co.uk/posters, 14/04/2012 ________________ ‘Let’s Roller Sk8’Page ...read more.

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