4. Summarily about menu:
a. Main dishes:
• Bean corn salad. This dish is designed by our restaurant.
• Meat stuffed bitter melon
• Spicy fried vegetables
• Susu fried meat
• Chicken rice
• Fried crab vermicelli
• Variety of bentos
• Grilled mackerel
• Pineapple fried beef
• Bean soup
• Tuna stock
b. Desserts:
• Green tea
• Lemon tea
• The eight treasures tea
• Artemisia tea
• Black coffee
• Coffee with milk
• Fruit vitamins
• Fruit skenewers
• Fruit cream
• Mix fruits
• Pudding cake
• Banana bread
5. Staff and salary:
- We will invite 2 experienced professionals to guide staff in the first time. Besides, recruit excellent students’ school in the country.
- We intend to pay salary to employees as follows:
•Service personnel & protector: 2 millions Vnd
• Chef : 5 millions Vnd
• Cook – helper : 3 millions Vnd
• Manager : 6 millions Vnd
• Cashier : 2.5 millions Vnd
6. Marketing:
a. Strengths:
- The restaurant have style of dedicated services, caring, clean space, relaxed, fresh, reasonable price.
b. Weakness:
- Trade marks haven’t position in the market.
- The products can be mimic.
c. Opportunities:
- The restaurant serves lunch office top first in the region, and an essential first restaurant calorie intake to help clients shape and good healthy.
- In addition, social life is improving, people are willing to pay price higher than average price to ensure food hygiene and beauty.
d. General strategy:
- Confirmed the brand and ensure the level of hygiene and cleanliness of the dishes offer menu to help customers’ complete nutrient medium, while they can keep a good shape.
- Offer affordable and suitable to the pockets of our target customers.
- Construction staff of the restaurant serves a dynamic, enthusiastic, careful, thoughtful, satisfying meet the needs of the customers served.
- Diversification of seasonal food, attention to nutrition in each meal so as not to cause boredom to customers.
- Promote and strengthen the advertising strategy to promote brand PARADISE and confirmed its position as the leading pioneer.
7. Advertisement:
a. Online channels:
- Introducing in the forums and websites which many staffs often use such as , , etc.
- Advertising in newspapers such as Healthy and Family, Viet Nam women, happy family, etc.
- Introducing in the form of gift cards with restaurant’s address and the flyer.
b. Promotions:
- Discounting 20% of the first week of lunch.
- Encouraging customers to eat in the restaurant
c. Method sales of our restaurant:
• PARADISE restaurant is decorated with modern, youthful style, widely expressed, cool and very easy to find.
- Main customers of this form of service is office staff of Digital Television VTC, the limited liability companies and branches of banks, etc.
- Our goal is to bring our brand closer to people and become an ideal place to take a meal with their family and friends.
- Customers when go to our restaurant not only enjoy delicious diches but also relax, comfort after tired working hours with professional, enthusiasm service style and fresh place, cool and polite.
• In addition, we also have service to free delivery within 5km.
- Restaurant has a bar to accept orders by phone and delivery to your home or office.
- Customers be visitors, or people who already know our restaurant and don’t have time to go to restaurant.
- Convenient, eye – catching form appropriateto modern industrial lifestyle is our advantages. Customers can enjoy food of PARADISE anywhen and anywhere.
Finally, instead of conclusion, we hope that you will realize the feasible business project and will invest in our plan. We guarantee that you will not waste time and money when you decide to invest capital for our project
