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Business proposal. Elegante is a manufacturer professional in producing space saving furniture. It was established in 2009 and located in the Industrial Zone, Nilai, with over 150 Square meters factory.

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ACKNOWLEDGEMENT Firstly, deeply gratitude to God for giving us a good health of physical and mental to complete this report successfully. Special thanks to our lecturer, for her valuable comments, suggestions, constructive criticisms, continued patience, understanding, and support throughout the preparation of this report. We are thankful for her critical review of the progress report and special attention to accuracy and detail. Our thanks go as well to our friends for their help and support during this period of time. In particular to whom that has provided plenty of feed-back, comment and suggestion from student's perspectives. Last but not least, we would like to express appreciation to our team members for valuable contributions, cooperation and every effort that has been made to ensure the smoothness of this project report. 1. Company Introduction Diagram 1: Company logo Elegant'e is a manufacturer professional in producing space saving furniture. It was established in 2009 and located in the Industrial Zone, Nilai, with over 150 Square meters factory. We currently employing more than 40 personnel engaged in the separate workshops of blanking, pressing, molding, aluminium alloy working, phosphor coating, spraying of electrostatic plastic, general assembling and final packing and also in other departments. We are aiming to produce and develop the most comfortable, and fashionable space saving furniture all over the world. Our company follows rigorous international and domestic standards, has passed ISO9001 and ISO14001. We always pursue the principle of "Sincerity-Oriented, Customer Supreme, Quality First, Price Reasonable" in order to be in the leading position of the world-wide furniture manufacturers with the best quality. 1.1 Mission To provide high quality products that combine performance with value pricing, while establishing a successful relationship with our customers and our suppliers and become the leading furniture maker, supplier in the market today. 1.2 Vision To ensure the future of the company and the employees through customer and shareholder satisfaction by producing quality products, providing quality service, and operating the organization safely, efficiently, and profitably through continuous improvement. ...read more.


Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. This applies where the product is one of the following: * 'Primary' or 'Sales' packaging is packaging which forms a sales unit for the user or final consumer, for example, a box containing soap powder * 'Secondary' or 'Grouped' packaging is that which contains a number of sales units, for example, a cardboard outer containing a number of boxes of soap powder. * 'Tertiary' or 'Transport' packaging is packaging that is used to group secondary packaging together to aid handling and transportation and prevent damage to the products, for example, the pallet and shrink wrap used to transport a number of cardboard outers containing boxes of soap powder. For the purposes of the Regulations, this does not include road, ship, rail or air containers. The main packaging materials are paper or fibreboard, plastic, glass, steel and aluminium. Wood packaging is also included, as is packaging made from other materials. We choose paper box and fibreboard as our material for the furniture and wood packaging is for export use only. We will choose paper box and fibreboard for small packaging while wood packaging is for export and big amounts use. Below are the details of our packaging: Material Art Card: 210gsm / 230gsm / 260gsm / 300gsm / 310gsm / 350gsm Box Board Others Other Finishing UV Varnish (1 side / 2 sides) Matt Lamination ( 1 side / 2 sides) Gloss Lamination (1 side / 2 sides) Machine Varnish (1 side / 2 sides) Spot UV Hot Stamping Emboss Others Brochures, Catalogues, Posters, Booklets, Calendar, Name card, and Label sticker are attached together. Diagram 2: Packaging of Furnix Diagram 3: Packaging of Furnix which to be delivered to Diagram 4: Packaging of Furnix which is to be tranported oversea. Packaging and package labeling, they are actually linked and have several objectives: 1. ...read more.


With a good marketplace, more streams of people will come to buy our product. The strategic location of our shop make usable to attract foreign buyers to purchase our product. The channel of distribution we use is distribution through sales agents or brokers where the sales agents represent the producer. With the help of agents, our total revenue will increase due to the increase in quantity sold. There has good transportation. At that place, the rental of our retail outlet is RM5,250. Around KLCC there are many market places, more streams of people and good road communications. So we choose that place to continue our business. 7. Product Manufacturing Process Before start of manufacturing of any furniture product a desired design is selected. Selection of elegant design is important to ensure attractive finished product. Aluminum alloy is melted at a high temperature and high pressure in furnace. Melted aluminum alloy is molded into the desired shape according to the design. Once the shape is set, these parts/pieces are coated with a layer of oxide for corrosion resistance. After that, different parts of the product are assembled or fixed together to give the shape to the final product. Assembled product is grind to make the surface smooth. Once the surface is smooth, finishing material is applied to make the surface ready for paint or polish. After the base is prepared final finishing is applied depending on requirement in term of paint/polish. Chart 2: The Operation Process 8. Financing Cost of product: Aluminum alloy RM 100.00 Air pump bed RM 90.00 Packaging RM 10.00 Shipment RM 10.00 Electrical Bill RM 5.00 Other expenses RM 5.00 TOTAL RM 220.00 Fixed Cost: Labors cost RM 75,000 Machinery and Equipment cost RM 12,000 Cost of rental RM 5250 TOTAL RM 92,250 One unit produced per hour RM 92,250 TOTAL COST OF PRODUCTION PER UNIT = RM 220 + RM 128.13 = RM 348.13 9. Reference * http://www.airmattressbed.site88.net/ * http://managementhelp.org/ad_prmot/ad_prmot.htm * http://en.wikipedia.org/wiki/Promotion_%28marketing%29 * http://publib.boulder.ibm.com/infocenter/wchelp/v5r6m1/index.jsp?topic=/com.ibm.commerce.user.doc/refs/rprtypes.htm * http://www.blurtit.com/q803411.html * http://wiki.answers.com/Q/What_are_the_types_of_sales_promotion * http://www.newplans.net/English%20NP/MC/ToP.htm * http://en.wikipedia.org/wiki/Direct_marketing 10. Appendix Business Card ?? ?? ?? ?? 1 ...read more.

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