Business Report of A Marketing Mix

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Business Report on a New

Flavour of Ice-Cream

For Baskin-Robbins

Introduction

We at Baskin Robbins have worked together to form our most well thought of product yet the new ice-cream flavour Choco-Berry Mush. In order to pitch our ideas to the board we have created a marketing mix to display our idea and how we plan to launch it.

We conducted market research in the early stages of production our main method was the use of questionnaires. This is a sample of the questionnaire we used:-

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From our results we were able to assess that most of our customers are in between 10 to 20 years of age. Being that age the most percentage earn less than $5000. Most of our customers visit our branches once a week and the two most highly ranked flavours were chocolate and berry therefore our new flavour has been a mix of the two finally our product was rated 4/5 on average and the people who have hot weather in their area tend to visit the most.

Furthermore we calculated SWOT analysis on our product to analyse ...

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