• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Business Report of A Marketing Mix

Extracts from this document...


Business Report on a New Flavour of Ice-Cream For Baskin-Robbins Introduction We at Baskin Robbins have worked together to form our most well thought of product yet the new ice-cream flavour Choco-Berry Mush. In order to pitch our ideas to the board we have created a marketing mix to display our idea and how we plan to launch it. We conducted market research in the early stages of production our main method was the use of questionnaires. This is a sample of the questionnaire we used:- Baskin Robbins Survey on New Flavour Kindly fill in the Questionarre by circling your answer How old are you ? (1) 10-20 (2) 20-30 (3) 30-40 How often do you visit BR ? (1) Once a week (2) Three Times a Week (3) ...read more.


Furthermore we calculated SWOT analysis on our product to analyse its strengths, weaknesses, opportunities and threats. We concluded with...... Strengths Weaknesses * Good brand image * Sales in home country are increasing * Necessary changes to production would mean a rise in the cost of production Opportunities Threats * Could sell in markets abroad * New brands in the market are steadily increasing the competition PRODUCT:- Our product it the Choco-Berry Mush an innovative new flavour it combines the rich creamy taste of chocolate and the sweet tangy flavour of raspberry to form one mouth watering treat. Our product already has an established brand name so the next step would be a suitable packaging. Packaging serves two major purposes to protect the good and keep it from getting spoilt and to make the product more attractive to consumers. ...read more.


Limited coupons shall also be issued to come and try our new flavour for 10% off. Furthermore we have planned an entire advertising campaign using billboards on major roads, in family magazines, regular adverts on the radio with a catchy theme song and finally advertisements on children's as well as family TV channels. Place:- We have decided to launch our product initially in a region in which our sales are high primarily and where the temperatures are also high due to the fact that most people consume our product during times which are hot and dry. Our initial place of launch will be exclusive to only selected major outlets. Following a successful response to the product, the product will go on to a full launch in the region. This will be followed by a world wide release of Choco-Berry Mush. DONE BY ..... * Alia Siddiqui * Ayesha Dumasia * Meryll VAz * Saher HAji Munnavar * Tarun Bhatia And * Zara Ali Khan ?? ?? ?? ?? ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays


    These areas undertake key functions which must be carried out within the business. Each has a specific purpose. Below are the main functional areas: * Human Resources - relates to the people who work for the organisation. You would contact the human resources (sometimes referred to as personnel)

  2. Unit 3 - Marketing Research And Marketing Mix

    Primary research is information collected directly from a potential consumer. It provides new and updated information and the methods of this research include * Questionnaires and surveys * Focus groups * Interviews with current/potential customers * Consumer panels The disadvantage of primary research is that it is the more expensive

  1. For this assignment I have been asked to produce a new marketing strategy for ...

    that an organisation offers to the marketplace. Before a new product can be put in to the market decisions have to be made about qualities, timing, products variations, associated services, quality, style and packaging. The range itself will change over a period of time because markets for products and services are dynamic (constantly changing).

  2. Marketing Analysis report for Clocky: The Runaway Alarm Clock

    She has several other products in the works in addition to Clocky, all designed to bring technology into everyday life in unexpected ways. Currently, Nanda Home sells "laptop cozys" for protecting personal, portable computers, and stylish handbags designed for carrying laptops along with personal belongings.

  1. Thorpe Park Marketing Mix

    This chart shows that people, who are visiting Thorpe Park, largely travel there by car compared to other transport like Buses and Bikes. I could therefore target motorists through billboards on busy roads in order to advertise Thorpe Park. My results also show I may have target a specific age group instead of a larger variation.

  2. Unit 1 Marketing Proposal: A01

    able to get a refund however they may be able to negotiate and the business must think of a solution to avoid any misunderstanding or conflict. As customers are the main attraction of the business, they need to be impressed by what the business has to offer.

  1. Marketing Research

    guys have been successful in influencing the brand choices of the consumer. A consumer's intended purchase earlier is compared to any changes at the final purchase on account of stimuli like an advertisement, influence of dealer etc. 3) Before after with control group: The design consists of having a control

  2. Describe the Social Implications of Business Ethics Facing A Selected Business In

    Their general principles also state that any individuals suspected of accepting or being involved in bribery in anyway will be held accountable in a court of law and will be dealt with by the Federal Bureau of Investigation.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work