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Business Report - Rolls Royce

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AVCE Business - Unit 1 Rolls Royce Introduction: I have been asked to produce a detailed business report on a medium or large sized business. I have chosen to do "Rolls Royce Plc" a global company providing power for land, sea and air. It was firstly formed as a car manufactory, then during the First World War they where asked to produce aeroplane engines. In 1914 they became a private limited company and 45 years on they changed to a public limited company. In 1971 the car-manufacturing branch declared bankruptcies and then Rolls Royce continued solely in the civil aerospace, defense, marine and energy markets to this Current date. Rolls Royce is also a global leader in marine propulsion, engineering and hydrodynamic expertise, with a broad product range and full system integration capability. More than 2,000 commercial marine customers and over 50 navies use Rolls-Royce propulsion systems and products in 2,000 ships. Navies alone operate 1,000 gas turbines Business objectives: The main business's objective for most companies is to create the maximum surplus they are possibly able, however they can also choose other areas to try and improve as Rolls Royce has. The market share for Rolls Royce in the field for engine manufacturing and have set their market objective to keep that share as number one business and try improve it even more. ...read more.


That's why Rolls Royce needs to keep a highly trained workforce to carry out research to be the number one choice for their market. Human Resources make sure all staff in this section is informed with new technology by sending them to of the job training and also on the job training depending on the immensity of the teaching The design is equally important because this determines how the product will look and work helping. The marketing department gives pointers to this area of what the market wants and needs in the new product. E-Business This is the most rapidly changing area in any business today. This means computers installed in one year they will be out of date in three more years and will have to be update once again, this costing the company thousands a time. This functional area role is to control all the electrical equipment and maintain it to a respectable standard. This is due to new software and hardware coming out each day and the company will need to be up to date with things in order to achieve their objectives. This functional area is also the only area that can change or add to the existing electronically equipment within the company. This functional area helps the company with objectives by keeping all the computers and other electronically equipment up to date with the right software. ...read more.


down, The communication within Roll Royce are very important both internal and external, because their goods they are selling are worth millions and they cant afford to produce to many or too little at a time, external communication must be kept with the buyer even after the trade to keep in good terms with them to maintain business in the future as stated in their Quality policy "we will satisfy our customers through teamwork, which means everyone acting in the best interests of the customer and the company". The methods of communication they us are; * Email and Video conferencing: used to instantly inform customers/departments across the world. * Memoranda: for internal use, for example summons to a meeting. * Face to face: common in most businesses * Meetings: Used to discus downward for what each department is required to do. * Phone/fax: also common way to communicate horizontally and vertically. Rolls Royce is a Plc (public limited company); this means that anyone can buy shares of the company. This helps them raise more capital also can help they expand and diversify as they have done over the past century. This also brings some dilemmas. As if more that %50 of the company's shares are bought the company can be over taken and run by some one else, also unlike a private limited company Rolls Royce has to sacrifice all profit into its sated objectives. ...read more.

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