• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13
  14. 14
    14
  15. 15
    15

Business Studies coursework

Extracts from this document...

Introduction

Business Studies Coursework Introduction My business studies coursework will be based on a Car Showroom. My garage is Called Local Motors. It is a locally owned garage selling a range of new and used cars, its emphasis being on selling new cars, although it will resell cars taken as part exchange. It is run as a partnership, with one manager, and one senior car salesman, this is because it will be a relatively small business to begin with, and a large organizational structure will not be required. There is also part time staff used for washing and cleaning the cars. There is competition from locally established licensed dealers. It has a main target audience of middle age men and women looking family cars. It will also cater for 2 other main markets younger drivers, buy supplying older and cheaper cars, and a luxury market, selling premium cars such as BMWs to business men. Questionnaire Q1. How often do you buy a new or used car? More than once a year once a year Once every 2 years More (please Specify) _______________ Q2. How much would you be willing to spend on a car <�5000 �5000-�9995 �10000-�20000 More (please specify) �___________ Q3. What is the most influencing factor when buying a car Reliability Cost Design Friendly Service Q4. Would you be interested in a New Car Show room located in Canterbury? Yes No Q5. What is your favourite make of car? _____________________________ Q6. Which of these offers would persuade you most to buy a car from out showroom Free Insurance Interest Free Credit 2 Years Servicing and warranty �500 discount Free Mod Cons e.g. Sat Nav Q7. What is the next car you buy likely to be? Sports Car Family Hatchback Small Hatchback MPV Estate Q8. Would you prefer to buy a car on a small inner city garage, or a large garage in a more rural area? ...read more.

Middle

* Radio - radio advertisements on local stations * Word of Mouth - customers will share their experience with other potential customers, by ensuring they have a good experience, it ensures that a strong word of mouth following has formed Place The garage will have a fairly simple route of distribution; it will take cars from sellers and part exchanges, and also new cars directly from the manufacturers. There will be multiple channels as the cars are being bought from different car manufacturers, and individuals. Our cars will also be available to buy on the internet, this is a cheaper option for the company, and more convenient for the customer. We will offer delivery to the buyers' house, charging enough money to cover the costs incurred from driving to the buyers' house. The garage will be situated outside of the main city centre of Canterbury, this is because the land is much cheaper, and, as it is within walking distance of the city centre and will be passed when driving into Canterbury, will still have the same accessibility to customers. Finance Section Fixed Costs (per month) Fixed Cost Amount (�) Labour �3,500.00 Materials �32,000.00 Loan Repayments �3500 Rent �2,000.00 Lighting �0.00 Heating �300.00 Telecoms �30.00 Insurance �2,000.00 Advertising �1,000.00 Total Fixed Costs �12,430 Variable Costs (per Unit) Car �8000 Selling Price: �9000 Analysis of Breakeven chart And Cash flow forecast Cash flow forecast. The cash flow forecast shows that by the end of the first year the business will be approximately at a point where it is breaking even, in the months after this it will begin to make a profit. As the main aim of a first year business is to break even, this is an extremely good outcome. The reason why there is such a large loan at the beginning of the year is to cover the stock and start up costs. ...read more.

Conclusion

The main factor the business will be faced with is motivating the staff; this will be an issue not because the business will have such a large number of employees, but because there are so few. It means that each member of staff will expect more time to be spent motivating them. The Theory Y management style that is used creates a feel good factor within the staff as they are treated as hard working, well motivated people. When staff are treated as such, they begin to act in this way. I believe that the business will succeed, this is because it has an in- demand Unique selling point, not just for individual products but for the business as a whole, which will be an invaluable advantage in setting up the market share. The company will most likely break even, or make a minimal profit during the first year. But the business reputation that can be developed will allow the business to expand in years 2 and 3. There are several reasons why this business will not succeed. In the first year this will most likely be due to competition adapting to this businesses USP, although this will be extremely difficult due to the large number of their staff, but as this business begins to expand, it may encounter the same problem and be unable to motivate its staff in the same way, with workers feeling less important and less important as new staff join. In the following years the business will have needed to build up a significant enough market share to compete against the established business, as the business USP will likely fade as it expands, or the cost of ensuring that staff are motivated to provide an excellent level of customer service over a good or adequate level will likely exceed the income gained from doing so. One paragraph on underlying themes in competition, economy, and reasearch ?? ?? ?? ?? Ryan Bebbington 0614 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Business Plan window cleaning

    1 Top of Form �69.79 Bottom of Form Liquid soap 500ml 1 �3.49 Total Costs �120.47 4. The cost in the first year Start - up Business Start-up Requirements Start-up Expenses Rents �120.00 Heat & light �50.00 Phone �25.00 Advertising �50.00 Insurance �30.00 Total expenses �30.00 Total Start-up Expenses �305.00

  2. Unit 9: Marketing Strategy

    "To provide cakes for local coffee mornings at a reduced charge" S This target is specific as it states exactly what events to provide for and what to provide, however, it does not state what reduction on price will be applied.

  1. Small Business Strategies - identifying the target market, necessary skills, plans for development and ...

    This can be a time consuming and expensive process. Professional help Business Consultants At one time or another, the business will need to bring in external professional help to assist the business. One of the most common example are business consultants who specialise in providing vital advice and experience to the business in order to improve their overall performance.

  2. NHS change management

    management need to put all their energy into managing the emotional contracts of the staff and deciphering the reasons for any resistance. Finally, at a point when the neutral change starts morphing into new beginnings, standardizing and freezing these changes are where all efforts need to be focused on.

  1. BNC BUSINESS UNIT 19 - P2,P3

    For example when recruiting a chef, a manager may look for high culinary skills due to their core role, cooking food and organisational and communication skills as the chef has to take control in the kitchen and manage the other workers.

  2. PEST is a planning tool which is used by a business to evaluate and ...

    do a certain amount of distribution trips each week, this will affect Ginsters as if they need to distribute a certain amount of goods they will have to employees extra van drivers so that no employee works more than 48 hours.

  1. The main purpose of this research is to know and analyze whether the Olympic ...

    as the common types of the research problems that will take place in the market. By making use of this qualitative research methodology the different types of the difficult questions such as why and how could be clearly answered and the decision making process will play the vital role in this specific research method.

  2. RELATIONSHIP MARKETING - factors affecting customer satisfaction

    This can be accomplished in so many different ways, newspapers; magazines; internet; coupons; signs out of front; word of mouth and more. Choosing something like a coupon or a two day sale, this will get the customers rolling in the door specifically for the sale but then once they see

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work