• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Business - The 4 P's

Extracts from this document...

Introduction

Product From the feedback I have received my target group are keen on not just having sports clothing, but equipment and accessories for a wide range of sports, as they commented that they couldn't always find accessories for sports such as Rugby, Cricket and Swimming in stores such as JJB. A huge part of being a successful sport store is knowing how to treat customers. This is essential if you want to gain a customer base which will return and spend money with your repeatedly. All Sports Extra the intention is to make sure any staff is put through extensive training to ensure that they are all customer orientated, and that they know about our products and can answer any question which the customer may throw at them. This will help give us a professional look and a good reputation, but it also helps motivate staff as they know are good at their jobs, and will get satisfaction from helping customers, as it's a local store in some instances they may get to know some of the regular customers well. ...read more.

Middle

From my questionnaire I carried out I found that �45-�65 was the highest chosen answer with 20% of people choosing it, as the amount of m money they spent on average in a sport shop, �25-�45 was close behind with 15% saying that's the amount of money they spend on average in a sport shop, this shows that people are willing to spend a high amount of money on sport related products, and in a vibrant and wealthy area as Muswell Hill I am confident my sales figures will be pleasing. (full list of prices in analysis / research folder) Promotion Another important part of a business's set up is its promotional campaign, to attract and increase awareness. The store will be located on the busy Muswell Hill Broadway and will be clearly visible to passers by. The business is setting up with the intention to provide a USP (Unique Selling Point) to make us stand out from the rest of the competition. This will include: > Having specially trained and qualified staff to help customers with any questions they may have. ...read more.

Conclusion

(Example of poster in research/analysis folder) Place The business will be located in the centre of Muswell Hill; this is essential to get the highest footfall figures. With my people passing the store the higher the chance that more people will be attracted to come in the store and purchase some products. Being on Muswell Hill Broadway is a good location, there are many transport links, with the busses 234, 102, 43, 134, 299 all stopping opposite the proposed location for the store, and the busses W7 and 144 terminate a matter of seconds away, which increases the amount of people walking past the store. With around 300,000 people living in Haringey and a further 350,000 people living in Barnet there are plenty of customers to target, 30% of which are aged between 20-40, meaning there is approximately 200,000 people who live locally and fit into our target group, of which we will aim to get at least 25% to visit our store, and have a regular customer base of around 5-10% of the 200,000. Of course people outside our target group will visit us, especially those below 20, and even those above 40 perhaps buying products for their kids, so we will have to take that into account as well. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. BTEC BUSINESS UNIT 2

    intranet site so all stores can access them and print them off. * Can analyze customer data that is stored on the computers by using spreadsheets. This is so that the business knows about the customer so if they can offer something to the customer to attract them to buy

  2. Opening a sandwich shop in huddersfield

    My target market is people aged between 16 and 60 both male and female. I Think these are the main people who will be in The Huddersfield town area. I believe that these people will be my main target audience.

  1. Exploring Business Activity

    The owner start thinking about selling the company. Pressure groups The competition in the product industry of the Mediamarkt is huge. There are so many shops who are selling the same things, with also much advertisements and sales. Trade unions The Trade union seeks for better working conditions for their employees.

  2. Unit 2 Investigating business

    They are unable to offer their shares to the public over the stock market, and the shareholders must also sell their shares back to the business and are not allowed to sell them to other shareholders. Advantages of being a private limited company: * There is limited liability * It

  1. Applied Business Studies

    Every business will have lists of aims and objective they want to reach, and they will always try to keep to them, so that the business will keep going and maintain a positive cash flow. When businesses set up objectives, they tend to follow the term SMART, which means: -

  2. Catering research

    Base: 1,000 adults aged 16+ Source: Key Note/NEMS Market Research While Shopping and For Snacks Between Meals 49.5% of respondents claimed to eat out during shopping trips, no doubt encouraged by the variety of restaurants and other catering outlets located in city centres and out-of-town shopping malls.

  1. A Business Plan

    I will apply for licences from the council and health and safety for food licence to assure customers of the highest quality and standards so they feel safe in purchasing smoothies from the business. Mission Statement: Scrumptious School Smoothies aim to provide a refreshing, mouth watering, and healthy drink for School students at fair competitive prices.

  2. Research into Business Plans

    can also help someone who has had no experience and is new to having a business of their own. As well as having your own business and being your own manager, you have to have other people who help you and have an influence on decisions made within the business.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work