• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14
  15. 15

Business Venture: Provision of an eatery providing hot and cold meals.

Extracts from this document...


ANGLIA POLYTECHNIC UNIVERSITY ASHCROFT INTERNATIONAL BUSINESS SCHOOL BUSINESS STUDIES SET SEMESTER 1 MODULE NAME: Introduction to Marketing (MODULE CODE : BSB 1M01) Level : 1 Student Name: Gwyneth Morris-Alexander Student Number: TABLE OF CONTENTS Title Page ..... ..... i Table of Contents .... .... ii INTRODUCTION .... .... 1 * Business Venture * Resources Identified PLAN OF ACTION .... .... 2 * Marketing Audit * Analysis of Information * Mission Statement * Specific Objectives * Business Plan o Legal o Financial * Marketing Mix o Product o Place o Price o Promotion o People CONCLUSION .... .... 7 REFERENCE SECTION * Bibliography .... .... 8 * Appendix To: Mr. Simon Wright From: Gwyneth Morris-Alexander Topic: Marketing - Small Business Date: January 4, 2003 Dear Sir, In response to your request on assistance in the questions that need to be answered before proceeding any further with your business venture, I wish to submit the following report. Business Venture: Provision of an eatery providing hot and cold meals. Monday to Friday between the hours of 8.00 a.m. and 3.00 p.m. Resources Identified: > Seed money to start the business. ...read more.


What purposes would they serve in the Business? Such workers must meet health requirements. * Legal: You would also need to determine the legal requirements that need to be met before a business is set up. These include: > Inspection of the proposed outlet by the Health Authority. > Registration and naming the business. > Registration with the Bureau of Standards. > Registration with the Value Added Tax office. > Health badges for 6 workers. You would also need to look at the business structure you will be embarking upon. Since you are a group of friends, a partnership may be the most suitable structure. It is fairly easy to set up, but for safety, a lawyer should formally draw it up. You need to ensure that within the document there is a business name, partner, and the length of time of partnership and how profits and losses are to be allocated. SBDC (1994) p.20 (See Appendix C). This type of structure is flexible and allows all partners to have a shared responsibility for the success/failure of the business. * Financial: There is need to do a financial plan to ensure that the money available is adequate to give you a good start. ...read more.


It is also easily accessible, being just off the main street. * Price/Profit: The price should be affordable. Not too high, to send customers elsewhere and not too low, to have them feel that what is being offered is sub-standard. It should also be borne in mind that it should also provide a profit margin if the business is to remain in operation. * Promotion: You also need to decide on how you are going to advertise or promote your business. You may use: o Fliers to the various offices around. o Posters in the community. o Newspaper adverts or any other appropriate measure. However you must always remember that your best advertisement is the quality and taste of the food served and the service provided. * People: Finally, your desire is always to please the customer, a customer focussed culture. Every worker must be encouraged to give customer service, as they will determine the success and good name of the company. Conclusion: In conclusion, your business venture has the potential for success, but it must be approached in a structured way, ensure that all the groundwork is done and that all the partners in the venture have a part to play in the decision making and own the responsibility of making it the finest eatery in the area. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. Marked by a teacher

    Unit 4 Business Studies

    4 star(s)

    They also offer good friendly customer service which assure customer of their concerns and even helps them with any of their enquires from the cars-direct team; they do this by thoroughly checking the cars from inside and outside and inspecting the cars engine and servicing it for the customers and

  2. For my business report I am investigating the Co-op erative society supermarket.

    The impact of ICT upon the internal and external communication is that it saves Co-op the cost and time involved in sending messages in different format e.g. E-mail can be used in place of postal of postal services and also the use of mobile phones is used to communicate.

  1. I have selected a nursery because there is high demand in the UK as ...

    If there were a shortage of workers or the pay went up then it would mean that I would have to pay more to a worker and possibly charge customers extra. Social-There are many social factors that can affect the looking after of children.

  2. Business Aims and Objectives.

    Most sales representatives prepare visit reports to summarise their discussions. They may find out that a customer is planning to expand in the future, which will provide sales opportunities. How does Tesco's marketing strategies help them achieve their aims and objectives?

  1. The Balanced Scorecard

    and/or from growing deeper by achieving more price or volume from existing relationships. Productivity comes from reducing the cost structure, and/or the fixed and working capital required to support the business. The customer perspective The customer perspective is about the identification of the customer and market segments in which the

  2. In this coursework I need to produce a detailed business report on one medium-sized ...

    An organisation needs to communicate externally with: * customers and clients * suppliers of materials, parts, machinery, other physical inputs and business services * local, national and European authorities that deal with matters such as taxation, planning permission, environmental protection, competition law, investment grants, trading standards, and health and safety

  1. Business planning

    My business is a larger size and I believe I can attract more customers by having the right amount of skilful and dedicated staffs. I aim to cook all food to customers' satisfaction. Methods of distribution Foods will be served in a clean plates direct to customers eating on the

  2. The business that I have decided to set up is called Cherry Kennels and ...

    I will achieve this by hiring highly trained and dedicated staff. Through keeping the customers happy I can gain more profit as they will recommend us to other people and come back again themselves. Strengths & Weaknesses To work out my businesses potential strengths and weaknesses I can use a SWOT analysis.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work