• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14
  15. 15

Business Venture: Provision of an eatery providing hot and cold meals.

Extracts from this document...


ANGLIA POLYTECHNIC UNIVERSITY ASHCROFT INTERNATIONAL BUSINESS SCHOOL BUSINESS STUDIES SET SEMESTER 1 MODULE NAME: Introduction to Marketing (MODULE CODE : BSB 1M01) Level : 1 Student Name: Gwyneth Morris-Alexander Student Number: TABLE OF CONTENTS Title Page ..... ..... i Table of Contents .... .... ii INTRODUCTION .... .... 1 * Business Venture * Resources Identified PLAN OF ACTION .... .... 2 * Marketing Audit * Analysis of Information * Mission Statement * Specific Objectives * Business Plan o Legal o Financial * Marketing Mix o Product o Place o Price o Promotion o People CONCLUSION .... .... 7 REFERENCE SECTION * Bibliography .... .... 8 * Appendix To: Mr. Simon Wright From: Gwyneth Morris-Alexander Topic: Marketing - Small Business Date: January 4, 2003 Dear Sir, In response to your request on assistance in the questions that need to be answered before proceeding any further with your business venture, I wish to submit the following report. Business Venture: Provision of an eatery providing hot and cold meals. Monday to Friday between the hours of 8.00 a.m. and 3.00 p.m. Resources Identified: > Seed money to start the business. ...read more.


What purposes would they serve in the Business? Such workers must meet health requirements. * Legal: You would also need to determine the legal requirements that need to be met before a business is set up. These include: > Inspection of the proposed outlet by the Health Authority. > Registration and naming the business. > Registration with the Bureau of Standards. > Registration with the Value Added Tax office. > Health badges for 6 workers. You would also need to look at the business structure you will be embarking upon. Since you are a group of friends, a partnership may be the most suitable structure. It is fairly easy to set up, but for safety, a lawyer should formally draw it up. You need to ensure that within the document there is a business name, partner, and the length of time of partnership and how profits and losses are to be allocated. SBDC (1994) p.20 (See Appendix C). This type of structure is flexible and allows all partners to have a shared responsibility for the success/failure of the business. * Financial: There is need to do a financial plan to ensure that the money available is adequate to give you a good start. ...read more.


It is also easily accessible, being just off the main street. * Price/Profit: The price should be affordable. Not too high, to send customers elsewhere and not too low, to have them feel that what is being offered is sub-standard. It should also be borne in mind that it should also provide a profit margin if the business is to remain in operation. * Promotion: You also need to decide on how you are going to advertise or promote your business. You may use: o Fliers to the various offices around. o Posters in the community. o Newspaper adverts or any other appropriate measure. However you must always remember that your best advertisement is the quality and taste of the food served and the service provided. * People: Finally, your desire is always to please the customer, a customer focussed culture. Every worker must be encouraged to give customer service, as they will determine the success and good name of the company. Conclusion: In conclusion, your business venture has the potential for success, but it must be approached in a structured way, ensure that all the groundwork is done and that all the partners in the venture have a part to play in the decision making and own the responsibility of making it the finest eatery in the area. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. Marked by a teacher

    Unit 4 Business Studies

    4 star(s)

    first enquiry of the customer, Cars Direct even have a dedicated phone line just for customers if they are in any frustration. Also they have an email service which allows people to email the customer service department at the Cars Direct team; this helps them achieve their aims of helping the customers from the first enquiry.

  2. For my business report I am investigating the Co-op erative society supermarket.

    The impact of ICT upon the internal and external communication is that it saves Co-op the cost and time involved in sending messages in different format e.g. E-mail can be used in place of postal of postal services and also the use of mobile phones is used to communicate.

  1. I have selected a nursery because there is high demand in the UK as ...

    If there were a shortage of workers or the pay went up then it would mean that I would have to pay more to a worker and possibly charge customers extra. Social-There are many social factors that can affect the looking after of children.

  2. Business Aims and Objectives.

    the country and obtain feedback from users to see if any adjustment should be made before launching it nationwide. They can also ask employees to test new products, such as food and clothing. Designing a questionnaire Businesses will often pay a market research agency to design the questionnaire for them, carry out the research and analyse the results.

  1. The business I am going to set up is a snooker club,

    A partnership has unlimited liability and so all partners can help to pay of the debts, limited liability- this where the business is set up in a way so that in the eyes of the law the company is separate from the business owners.

  2. The Balanced Scorecard

    The second is that Balanced Scorecard focuses on process, not metrics. As such, it is forward-looking (e.g., "How can our organization retain its best customers?") rather than backward-looking (e.g., "What were our organization's earnings per share last quarter?").

  1. In this coursework I need to produce a detailed business report on one medium-sized ...

    This may be useful as the actual announcement may prove to be much more acceptable than the distorted version on the grapevine. External communications Efficient internal communications are important, but an organisation's external communications are vital. Its business prospects will be seriously threatened if it neglects its external communications.

  2. customer service with in Sainsbury

    * The business will have good reputation and enhanced image. * There will be a positive effect on the market share. The price will go up. * The business will be more effective in the long run if it has improved customer service.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work