Businesses need to communicate with a range of individuals and organisations, including their own customers, their competitors and their suppliers as well as their own employees. Good communication is essential.

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Section 3:                   Communication.

Businesses need to communicate with a range of individuals and organisations, including their own customers, their competitors and their suppliers as well as their own employees.  Good communication is essential if the business organisation is going to achieve its aims and objectives as communication is at the heart of all processes that occur within functional areas, between functional areas and between organisations.

Communication

Is the process of passing information or data from one person/organisation to another person/organisation. The information or data that is passed between the two parties can be of a formal or informal nature and is classified as internal or external.

Define the following business terms:

  1. Formal Communication: An important method of communication that is required between the two parties.

  1. Informal Communication: General gossip.

  1. Internal Communication: Communications between people within a single business organisation.

  1. External Communication: Communications between someone in a business organisation and someone outside- perhaps a customer or another business.

All organisations need to have good, clear paths of communication so that:

  • Everyone is clear about objectives

  • There is a smooth and accurate communication both within the organisation and between the organisation and individuals, bodies and organisations.

  • Everyone in the organisation is kept informed of developments and changes.

  • Ideas and views are clearly heard.

  • New ideas can bubble up through the organisation.

  • People don’t feel frustrated – ‘nobody listens to me’.
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  • The organisation and its members can respond quickly to new developments and opportunities.

If any of the methods of communication can be internal and external you need to add another row in to the table and complete each section.

The appearance and quality of the documents produced by a business is very important.  The organisations documents reflect the image of the business.

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