Location: The restaurant is located near the Dark Forest ride, where there is a high chance of us attracting customers. As The Dark Forest Ride is new and has attracted wide range of customer it will also be profitable to my restaurant. After the customers have taken the ride they might also visit my restaurant or some customers may have take away so while they are queuing up, they might as well have light food.
Products and services: We sell varieties of food for our customers such as fish & chips, pizza, fried chicken, sandwich, kebab and many more. This is because customers would always want the restaurant to offer them variety of meals and by providing these to my customers, I will able to satisfy their needs. Our restaurant also offers a greater variety of healthy menu choices to my customers. This is because some customers always prefer healthy food menu as they want to stay healthy and by providing healthy food menu at my restaurant, I will be able to attract all types of customers to my restaurant as well. We also offer value meal to our customers at a very lower price. Some customers may have tight budget and for these sorts of customers, we offer our product at a lower price. We also place some of our product at special offer. We do this to attract more customers to our restaurant.
Level of Service: We are looking to provide high standard of service to our customers. This is because customer would normally expect high standard of service to be available to them at the restaurant therefore providing high standard of service is very vital and would satisfy the customer needs. The level of service is that the menu will be placed on every table for the customers, so when the customers come in they can place their order right away after deciding what they would like have. This certainly saves time for customers as they don’t have to wait in big queue to place their order, they could just look at menu and place their order to the waiters. Our restaurant will also offer self catering to our customers as some customers these days prefer. For example, if their drinks are finished then to refill their cups the self catering machine’s will be provided and also if they would like to have any sauce then separate counter will also be provided where they can have enough dips of sauce.”
Furnishing: My restaurant would have excellent furniture facilities such as small pedestal tables and chairs. This will allow our customers to sit and eat at the restaurant very comfortably. Our restaurant will also have displays and posters of the ghosts in a comic role, so the customers can have a little laugh while their food is being served. Also outside of the restaurant there will be statues of ghosts welcoming the customers into the restaurant with a smile on their face. This will shows my customers the sign of first good impression.
Layout: The layout of the restaurant will be very different comparing to other restaurants at the park. My restaurant will have 2 floors with first floor having 12 tables and second floor with 15 tables. This is because we will be looking to attract as many as customers we can so we need enough tables and seats to allocate them. The restaurant will have 1 lift which customers can use to get to the second floor and lift is also useful for disable people and we are also providing toilet facilities to our customer in both floors
Customer flows: The restaurant will have automatic doors for customer to use. The entrance will be wide enough for customers to walk in and will be wide enough for wheelchair users to access and out also will be wide enough or , customer to enter and exit at the same time. My restaurant will also provide fast service which allows my customer to get their service a lot quicker.
