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ADVANCED VCE BUSINESS PROJECT: - UNIT 1: BUSSINESS AT WORK INTRODUCTION The main aim of this Advanced VCE Business project is to produce a detailed report on a medium to large business including such things as descriptions of the businesses objectives, identifying the businesses type of ownership, explaining the work of the functional areas in the business etc. The business I have chosen is Coca Cola. This company is quite large but I have chosen it because I know that it is quite successful. The product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola(r), and carried a jug of the new product down the street to Jacobs' Pharmacy, where it was sampled, pronounced "excellent" and placed on sale for five cents a glass as a soda fountain drink. Carbonated water was teamed with the new syrup to produce a drink that was at once "Delicious and refreshing," a theme that continues to echo today wherever Coca-Cola is enjoyed. Coca-Cola Enterprises Inc. (sometimes the "Company") is the world's largest non-alcoholic beverage bottling company. The Company markets, produces, and distributes liquid non-alcoholic refreshment to customers and consumers in our franchise territories throughout North America and Western Europe. More than 90% of our sales consist of products of The Coca-Cola Company, the most popular beverage brands in the world. Our product line includes traditional carbonated soft drink categories and beverages such as still and sparkling waters, juices, isotonics, coffee-based drinks, and teas. The Coca Cola Enterprise (CCE) is licensed to manufacture and produce drinks and only be responsible for point of sales marketing where as the Coca Cola Company (TCCC) is responsible for the advertising. The objectives of this company are to refresh everyone everyday, be as efficient as possible, be honest, fair, determined and to be the best. ...read more.


MANAGEMENT STYLES AND CORPORATE CULTURES The management of business sets objectives like customer care, quality control and environmental responsibilities to satisfy the external stakeholders of the business. There are different types of management structures and styles, which a business could choose from. Some management structures could be: - Hierarchical - A hierarchy is a series of levels of people, each level controlled by the level above it. Large organisations such as public limited companies or private limited companies, for example, may have hundreds of employees. They usually have a more complex organisational structure, which has: * A number of levels of hierarchy * Division into functional areas such as sales, finance, human resources Below is the hierarchical chart of the Coca Cola Enterprise: - Flat - A simple horizontal or 'flat' structure hence the name. There are only a few layers in this type of structure. These types of structures would mostly be used by sole-traders for example. Matrix - The word 'matrix' (as in the movie) means 'a grid which works in two directions'. In an organisation it is sometimes needed to take people out of their specific function areas (e.g. finance, human resources, etc.) to form a team to work on a certain projects. The type of management used is very important for the main everyday running of a business. There are three different types of management styles that most businesses use: Autocratic Style - The manager makes all decisions and they are obeyed. Employees are usually much less motivated and\or happy with a management style of this sort. This style is more suited to a hierarchical structure rather than any other. Democratic Style - The manager still makes all decisions but while doing so he\she does 'consult' others in the process. Employees tend to be far more motivated as being consulted makes them feel more like part of a team. This style is suited to flatter structures. ...read more.


They have used a lot of money in trying to get the best quality and spend a lot of Coca Cola can give the best possible services. An alternative way to this form of quality control is TQM and teamwork. With this, workers on production processes have a personal responsibility for passing on only those products that are perfect. For example, for each stage of Coca Cola's production, each part has to be up to perfect standards before it goes along to the next stage. Using this method, there will always be quality straight from the start, and then will be passed down the 'chain of quality'. Each work team self-checks the quality of the product. So operations have to be capable of carrying out and understanding quality analyses. The advantages of this is that if everyone is committed to improving the quality of the goods, then it can possibly result in high levels of involvement, leading to better quality standards, lower levels of waste and generally, higher productivity which will obviously be a major gain for Coca Cola. CONCLUSION Coca Cola can be said to be quite a successful company which is achieving the goals that it set out to achieve, refresh everyone everyday, be as efficient as possible, be honest, fair, determined and to be the best. With the various things such as mixed cultures quality assurance employee training etc. it can be seen that Coca Cola is determined to be 'The very best'. As a whole, Coca Cola do not only want to make profit and be the No.1 dinks company, but they also wish to help the community and environment to the best of their ability. With the amount of money that they have put into doing this, they push themselves to become even more successful by gaining more and more trust from customer. BLIOGRAOPHY Advanced Business: Michael Fardon Frank Adcock Ian Birth David Cox Michael Matchan Sean O'Byrne John Prokopiw Internet Coca-cola.com cokecce.com coca-cola.co.uk Cocacola.com coke.com Alex Hunnisett: Advanced VCE Business Studies Coursework 1 ...read more.

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