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Cadbury's Development

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Introduction

GCSE BUSINESS & ECONOMICS YEAR 11 - PORTFOLIO INVESTIGATION Cadbury's Development John Cadbury set up as a sole trader, selling groceries at 93 Bull Street, Birmingham in 1824. In 1831 he changed his business and rented a small factory in Crooked Lane to start the manufacture of cocoa and drinking chocolate. In those days cocoa and chocolate was a luxury, and affordable only by the wealthy. He thought that drinking chocolate was an alternative to alcohol, because he felt alcohol was the cause of poverty and social ills. This was the start of the Cadbury manufacturing business as it is known today. In 1847, John created a partnership with his brother Benjamin Cadbury, and they rented a slightly larger factory in Bridge Street. Benjamin and John dissolved their partnership in 1860, and John retired in 1861, leaving his sons Richard and George to run the family business. The two brothers went to Holland and brought back a Van Houten press. This helped them to make a new kind of cocoa. This new cocoa was called Cadbury's Cocoa Essence, which became very popular in England. The press also extracted more of the cocoa than the previous press. In 1879, they relocated to Bournbrook, which they developed and renamed Bournville. ...read more.

Middle

This was a community surrounding the Bournville factory, in which employees and non-employees lived in. It had many facilities, such as medical and dental departments and even a pension scheme was launched with a capital gift from the company. He made sure that the workforces were treated well, so they would be motivated to work. Small rewards were given for punctuality and Cadbury was the first business to form the Saturday half-day holiday. The factory had extensive sports fields too. Sports facilities included cricket, football, hockey, tennis, squash courts and a bowling green. George also had ideas about quality of chocolate and how to package it so that it would be well recognised be customers. He invented the Dairy Milk packaging, the famous two glasses of milk pouring out to form a bar of chocolate, which meant that in the chocolate bars there was a glass and a half of full cream in every half pound of chocolate. There were more types of chocolate being produced, in 1915 there was the introduction of the Cadbury's milk tray, an assortment of flavours and shapes - made with Cadbury's dairy milk. This product is still selling as well as it did then. Finally, there is the advertising that Cadbury's have done on television. ...read more.

Conclusion

The most common answer was that Cadburys should invest in producing 'more chocolates', as this answer had 19 ticks out of the 44 people asked. 10 people said they thought Cadburys should invest in fair trade chocolates and 9 thought they should invest in healthy areas of food. There were 6 that though of other things Cadburys could invest in. examples of In appendix 2 you will see the latest business to be bought by Cadburys, Green & Blacks. They also make chocolate, but it is organically made and is much more expensive than Cadburys bars and is more of a delicacy. The graph for the above results is shown here The 5th question I asked in my questionnaires was, "On average, how many Cadburys products do you consume during 1week?" After analysing the questionnaires I have found out that 20/50 people asked said they consumed 1 Cadburys product per week. Also 20/50 people put that they consumed 2-5 Cadburys products every week, and 10 out of the 50 asked put they consumed at least 5 Cadburys products per week. The graph below explains these results. Important Stakeholders A stakeholder is someone that would take an interest in a business. There can be many internal and external stakeholders. For instance internal stakeholders would be employees, shareholders and the directors. External stakeholders would be the customers, suppliers and the local community surrounding the business. ...read more.

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