• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Cadbury's Development

Extracts from this document...

Introduction

GCSE BUSINESS & ECONOMICS YEAR 11 - PORTFOLIO INVESTIGATION Cadbury's Development John Cadbury set up as a sole trader, selling groceries at 93 Bull Street, Birmingham in 1824. In 1831 he changed his business and rented a small factory in Crooked Lane to start the manufacture of cocoa and drinking chocolate. In those days cocoa and chocolate was a luxury, and affordable only by the wealthy. He thought that drinking chocolate was an alternative to alcohol, because he felt alcohol was the cause of poverty and social ills. This was the start of the Cadbury manufacturing business as it is known today. In 1847, John created a partnership with his brother Benjamin Cadbury, and they rented a slightly larger factory in Bridge Street. Benjamin and John dissolved their partnership in 1860, and John retired in 1861, leaving his sons Richard and George to run the family business. The two brothers went to Holland and brought back a Van Houten press. This helped them to make a new kind of cocoa. This new cocoa was called Cadbury's Cocoa Essence, which became very popular in England. The press also extracted more of the cocoa than the previous press. In 1879, they relocated to Bournbrook, which they developed and renamed Bournville. ...read more.

Middle

This was a community surrounding the Bournville factory, in which employees and non-employees lived in. It had many facilities, such as medical and dental departments and even a pension scheme was launched with a capital gift from the company. He made sure that the workforces were treated well, so they would be motivated to work. Small rewards were given for punctuality and Cadbury was the first business to form the Saturday half-day holiday. The factory had extensive sports fields too. Sports facilities included cricket, football, hockey, tennis, squash courts and a bowling green. George also had ideas about quality of chocolate and how to package it so that it would be well recognised be customers. He invented the Dairy Milk packaging, the famous two glasses of milk pouring out to form a bar of chocolate, which meant that in the chocolate bars there was a glass and a half of full cream in every half pound of chocolate. There were more types of chocolate being produced, in 1915 there was the introduction of the Cadbury's milk tray, an assortment of flavours and shapes - made with Cadbury's dairy milk. This product is still selling as well as it did then. Finally, there is the advertising that Cadbury's have done on television. ...read more.

Conclusion

The most common answer was that Cadburys should invest in producing 'more chocolates', as this answer had 19 ticks out of the 44 people asked. 10 people said they thought Cadburys should invest in fair trade chocolates and 9 thought they should invest in healthy areas of food. There were 6 that though of other things Cadburys could invest in. examples of In appendix 2 you will see the latest business to be bought by Cadburys, Green & Blacks. They also make chocolate, but it is organically made and is much more expensive than Cadburys bars and is more of a delicacy. The graph for the above results is shown here The 5th question I asked in my questionnaires was, "On average, how many Cadburys products do you consume during 1week?" After analysing the questionnaires I have found out that 20/50 people asked said they consumed 1 Cadburys product per week. Also 20/50 people put that they consumed 2-5 Cadburys products every week, and 10 out of the 50 asked put they consumed at least 5 Cadburys products per week. The graph below explains these results. Important Stakeholders A stakeholder is someone that would take an interest in a business. There can be many internal and external stakeholders. For instance internal stakeholders would be employees, shareholders and the directors. External stakeholders would be the customers, suppliers and the local community surrounding the business. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. The functional areas of Cadbury's.

    Cadbury Administrational area checks that all of the office work is completed; they also make sure all the paper work can be accessed easily if necessary and sent to any people that need it. They try to make the business operate as efficiently as possible.

  2. Analysis of The Cadbury company.

    I say this because over 10 million people use the underground and when they do they would find the Cadbury catering machine. This is an example. Cadburys goes Down the Tube... Chocolate maker Cadbury have now began its contract with London Underground to dispense a range of products through state

  1. Analysis of The Cadbury company.

    Enterprise This is where the initial business idea came from and where all the new ideas and events are decided. Cadbury's have a very good set of entrepreneurs who keep the business fresh and exciting by designing new brands all the time to try and inspire the customer.

  2. Analysis of The Cadbury company.

    John Cadbury devoted the rest of his life to civic and social work until he dies in 1889. Richard and George Cadbury were 25 and 21 when they took over there fathers business. There first five years involved incredibly hard work, with few customers, long hours and living with little expense.

  1. Business Report on Manchester Airport PLC.

    Punctuality 2. Speedy check in 3. Clear signage 4. Air bridges 5. An effective security system 6. Travelators 7. Large gate lounges 8. Adequate car parking 9. Special needs catered for 10. Proper, enforceable Service Level Agreements between the Airport and all service providers. Stage 3 The Airport designs and installs the supporting quality assurance and quality control systems,

  2. Mc Donalds stakeholders

    to rely on their workers as they may be punctual as they live nearby and the workers in the local community would know a lot of customers that may turn up. This shows that McDonalds needs to get themselves a good reputation with the local community or else they can be rebelled against.

  1. The function for Cadbury Schweppes.

    Determines how product will be made 2. Assesses what technical equipment is needed 3. Checks on standard of raw material PLANNING 1. Identifies when production will take place 2. Estimates length of production 3. Ensures raw materials are delivered on time CONTROLLING 1. Ensures production plan is being followed 2.

  2. The topic I have chosen to study is the classic 'Cadbury Dairy Milk' chocolate ...

    batch, mass or one off? In order to carry out this product study many sources of information are needed by means of thorough research. The Internet will be very useful to my investigation, as well as my public library and school library to carry out research.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work