• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Cadbury Schweppes

Extracts from this document...

Introduction

Criterion 1F My chosen businesses are Cadbury Schweppes, which is a PLC COMPANY, and Formbend is my LTD company. I chose these two businesses because I love Cadburys chocolate and thought it would be interesting to study and it also has a very informative website. I chose Formbend Tube Manipulators because my Uncle is the Technical Director for the company and said that he would be able to give me all the information I need. I know that there are lots of different Cadbury sites across Britain but my main focus will be the Bournville site in Birmingham. See appendixes and . History of Cadbury John Cadbury founded Cadbury in 1824. See appendix He developed his name as a chocolate manufacturer in 1831 by creating Cadbury's drinking chocolate. See appendix .John Cadbury's first shop was on Bull Street in Birmingham. See appendix .Then in 1847 the business had expanded and needed bigger premises so they moved to Bridge Street, which had its own canal linking the factory to the Birmingham Navigation Canal and the main ports in Britain. John Cadbury retired in 1861 and handed the business on to his two eldest sons Richard and George. The business ran from that site for 32 years, but then expanded even more which found them moving to Bourneville. See appendix .George Cadbury spurred the idea of better living conditions in Britain, which resolved in the Bourneville homes, which now cover over 1,000 acres. Aims and Objectives Aims Cadbury's objective is to keep up the high standards of chocolate and to continue to make a difference too many people involved in the Bourneville site. ...read more.

Middle

Disadvantages * It is very expensive to start up a Public Limited Company * Another expenditure is that the company also has to produce a lot of information about them. Business Ownership Cadbury has no owners as the shareholders own them so there is no single boss. Shareholders only invest money though, they take no personal part in running it, this is decided by a vote by a board of directors. If you own 51% of the shares then you will always have the final say in decisions. An advantage for Cadbury are that it is easy to get a loan from the bank because they think that there is less chance of failure Extra Last December Cadbury Schweppes won an MTA (Management Today Awards) for the most admired company. This gives them a chance to do more advertising as they are allowed to use it to promote for the next twelve months. This is a very good opportunity to boast about their quality. Aims and Objectives Aims Formbends objective is to continue to deliver good quality goods to existing customers and to customers in the future. They also want to win many more awards for good quality in the future and create a friendly and happy environment for the employees. Objectives 1. Ensure that all facilities (e.g. lavatories and caf´┐Ż bar) are in good condition for the employees 2. Ensure that the clients are kept up to date with current information 3. This will help to win awards in the future also because of good client services 4. Deliver all orders on time in good condition For Formbend to achieve all of these aims and objectives the main thing that they need to do is to keep up the good condition of all of the facilities involving them. ...read more.

Conclusion

Location Criterion 1A Cadbury's Cadbury's is a very successful, very well known and popular brand. It is thriving in both chocolate manufacturing and being one of the best imployers in Britain. A lot of beneficial factors help make this happen for Cadbury such as a good location, reliable staff and achieveable aims so that their future is bright. If I had the most amount of shares in the Cadbury business or was a director for the company there are a few suggestions I would make. Forstly I would make more promotional offers. I think that Cadbury should do this because when a new brand is released at the same price of a chocolate I know I enjoy I would choose the one I already like because there is nothing there to appeal to me, the customer. There fore I 6think that there should be a starting price lower than the normal one to encourage people to buy the brand. Another point I would make is that the inside of the factory isn't at all what I expected to see. When I was looking at the brochures the factory looked so colourful, warm and inviting that I couldn't wait to go. However when I arrived the paint work wasn't alluring, the people weren't being very polite and the whole place was a bit of a dissapointment. I don't think that it would hurt for a nice lick of paint and a few smiles on faces and the whole place would be like new. Even though I was dissatisfied with the factory and promotion, I still think that Cadburys is a highly respectful company and that these problems are only really minor and if a little effort is made I would have no reason to complain. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Structures, Objectives & External Influences section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Structures, Objectives & External Influences essays

  1. Marked by a teacher

    ASDA's Ownership

    4 star(s)

    If the main core activity of ASDA were to fall, ASDA would be in trouble, as there would be a decline in sales and profits would go down and they would loose their shareholders. The main business core of Wines Plus is virtually the same as ASDA.

  2. The Business Environment Coursework. Describe the type of business, purpose and ownership of ...

    changes in legislation relating to employees to ensure they are not breaking the law. Employment law sets out how many hours' staff can work, how much holiday and sick pay they are entitled to, and how many breaks they are entitled to.

  1. For my portfolio, I was asked to do an assignment on two businesses. I ...

    Suppliers: they want to know there business is secure and they are paying on time. Stakeholders Of Tesco Customers: Tesco want to ensure that their customers has purchasing power to pay for the product or the services sold the business and the prices at which goods and services sold.

  2. Btec National Business Level 3 Year 1 - Exploring Business Activity

    Take-overs and mergers: If Oxfam wishes to take over another business it will set out to purchase more than 50% of the shares. As soon as the investing business has a 50% share plus one share it is in control.

  1. The company that I'm going to investigate is Cadbury Schweppes.

    Partnership is an association of individuals and generally there will be between 2 and 20 partners. Each partner is responsible for the debts of the partnership and therefore you would need to choose your partners carefully and draw up an agreement on the responsibilities and rights of each partner, an example is solicitors and dentists.

  2. Vodafone Plc

    - Design and Technical support: this department bringing new products through research and development and prototypes this helps the firm to make profit and by bringing new products and offers helps new customers to join the tariff. By bringing new products in to the market it has to be shown and tested to people.

  1. Introduction to J Sainsbury plc

    & Trevitt, R. Business for Vocational A Level 3rd Edition. Stanley Thornes Publishers Ltd. 2000) How Administration help to achieve Sainsbury's Objectives Sainsbury's administration department has a considerable impact upon all the other functional areas, given that it provides the support services, which enable these to operate effectively.

  2. Investigating Business. Tesco PLC. I will be describing the aims and objectives of ...

    As supply chains increasingly come under strain from environmental change and population growth, they continuously work to make them more sustainable. Strong relationships with their suppliers allow Tesco?s to innovate, meet changing customer needs and to attract new suppliers to work with them.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work