Criterion 1F

My chosen businesses are Cadbury Schweppes, which is a PLC COMPANY, and Formbend is my LTD company. I chose these two businesses because I love Cadburys chocolate and thought it would be interesting to study and it also has a very informative website. I chose Formbend Tube Manipulators because my Uncle is the Technical Director for the company and said that he would be able to give me all the information I need.

I know that there are lots of different Cadbury sites across Britain but my main focus will be the Bournville site in Birmingham. See appendixes  and  .

 History of Cadbury

                                   John Cadbury founded Cadbury in 1824. See appendix  He developed his name as a chocolate manufacturer in 1831 by creating Cadbury’s drinking chocolate. See appendix  .John Cadbury’s first shop was on Bull Street in Birmingham. See appendix  .Then in 1847 the business had expanded and needed bigger premises so they moved to Bridge Street, which had its own canal linking the factory to the Birmingham Navigation Canal and the main ports in Britain. John Cadbury retired in 1861 and handed the business on to his two eldest sons Richard and George. The business ran from that site for 32 years, but then expanded even more which found them moving to Bourneville. See appendix  .George Cadbury spurred the idea of better living conditions in Britain, which resolved in the Bourneville homes, which now cover over 1,000 acres.

Aims and Objectives

Aims

         Cadbury’s objective is to keep up the high standards of chocolate and to continue to make a difference too many people involved in the Bourneville site. They also want to make a profit on sales and to beat other competitors such as Nestle. Cadbury’s also want to continue making good quality products so they survive and maximise sales. They also need to make sure that they are environmentally friendly and make sure that quality is kept at a very high standard.

Objectives
  1. To continue to lead in the area of community interest
  2. To introduce new products successfully to customers
  3. To continue to help fund education in a number of ways
  4. To improve communication with customers to help improve the standards of chocolate
  5. To have a higher quality of products than other competitors.
  6. To sell a lot of the products that they have and imp[rove any that need to be improved.
  7. To take part in more activities than they did last year to get a good public voice.

For Cadbury to achieve these aims and objectives they must spend a lot of time in preparation and then go about it in an orderly manner. They would complete these aims better if they completed each one at a time so as not to complicate things. Another good way to help finish completion would be to merge projects together to appeal to a wider range of people.

 

Cadbury’s also have a lot of competition in the production of chocolate so they have to be certain that things are in order, the workforce is happy and that the machinery is working to its required needs. Another big factor involved in this would be cleanliness because bad press could ruin them.

It is evident that Cadburys want to lead in the area of community interest because they set up a lot of physical activities for the community to take part in. By doing these they also raise a lot of money for different charities and their own use by setting up these activities. Cadbury’s are always in the public eye so they need to be sure as to maintain a good ‘friendship’ with the public.

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Last year Cadbury’s introduced a very successful range of new flavoured Dairy Milk bars which were a boost t5o sales. They need to continue releasing just as good products successfully to help them on their way to high sales and profit.

Main Obligation

                            Cadburys main obligation is whilst being committed to creating value for shareholders make it known that they do not work in isolation. This has to be done to ensure that they are providing for their share holders and also the ...

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