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Cadbury Schweppes

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Introduction

Criterion 1F My chosen businesses are Cadbury Schweppes, which is a PLC COMPANY, and Formbend is my LTD company. I chose these two businesses because I love Cadburys chocolate and thought it would be interesting to study and it also has a very informative website. I chose Formbend Tube Manipulators because my Uncle is the Technical Director for the company and said that he would be able to give me all the information I need. I know that there are lots of different Cadbury sites across Britain but my main focus will be the Bournville site in Birmingham. See appendixes and . History of Cadbury John Cadbury founded Cadbury in 1824. See appendix He developed his name as a chocolate manufacturer in 1831 by creating Cadbury's drinking chocolate. See appendix .John Cadbury's first shop was on Bull Street in Birmingham. See appendix .Then in 1847 the business had expanded and needed bigger premises so they moved to Bridge Street, which had its own canal linking the factory to the Birmingham Navigation Canal and the main ports in Britain. John Cadbury retired in 1861 and handed the business on to his two eldest sons Richard and George. The business ran from that site for 32 years, but then expanded even more which found them moving to Bourneville. See appendix .George Cadbury spurred the idea of better living conditions in Britain, which resolved in the Bourneville homes, which now cover over 1,000 acres. Aims and Objectives Aims Cadbury's objective is to keep up the high standards of chocolate and to continue to make a difference too many people involved in the Bourneville site. ...read more.

Middle

Disadvantages * It is very expensive to start up a Public Limited Company * Another expenditure is that the company also has to produce a lot of information about them. Business Ownership Cadbury has no owners as the shareholders own them so there is no single boss. Shareholders only invest money though, they take no personal part in running it, this is decided by a vote by a board of directors. If you own 51% of the shares then you will always have the final say in decisions. An advantage for Cadbury are that it is easy to get a loan from the bank because they think that there is less chance of failure Extra Last December Cadbury Schweppes won an MTA (Management Today Awards) for the most admired company. This gives them a chance to do more advertising as they are allowed to use it to promote for the next twelve months. This is a very good opportunity to boast about their quality. Aims and Objectives Aims Formbends objective is to continue to deliver good quality goods to existing customers and to customers in the future. They also want to win many more awards for good quality in the future and create a friendly and happy environment for the employees. Objectives 1. Ensure that all facilities (e.g. lavatories and caf´┐Ż bar) are in good condition for the employees 2. Ensure that the clients are kept up to date with current information 3. This will help to win awards in the future also because of good client services 4. Deliver all orders on time in good condition For Formbend to achieve all of these aims and objectives the main thing that they need to do is to keep up the good condition of all of the facilities involving them. ...read more.

Conclusion

Location Criterion 1A Cadbury's Cadbury's is a very successful, very well known and popular brand. It is thriving in both chocolate manufacturing and being one of the best imployers in Britain. A lot of beneficial factors help make this happen for Cadbury such as a good location, reliable staff and achieveable aims so that their future is bright. If I had the most amount of shares in the Cadbury business or was a director for the company there are a few suggestions I would make. Forstly I would make more promotional offers. I think that Cadbury should do this because when a new brand is released at the same price of a chocolate I know I enjoy I would choose the one I already like because there is nothing there to appeal to me, the customer. There fore I 6think that there should be a starting price lower than the normal one to encourage people to buy the brand. Another point I would make is that the inside of the factory isn't at all what I expected to see. When I was looking at the brochures the factory looked so colourful, warm and inviting that I couldn't wait to go. However when I arrived the paint work wasn't alluring, the people weren't being very polite and the whole place was a bit of a dissapointment. I don't think that it would hurt for a nice lick of paint and a few smiles on faces and the whole place would be like new. Even though I was dissatisfied with the factory and promotion, I still think that Cadburys is a highly respectful company and that these problems are only really minor and if a little effort is made I would have no reason to complain. ...read more.

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