• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Cadbury World

Extracts from this document...

Introduction

CADBURY WORLD William was the second son of Richard Cadbury, who, with his younger brother George, started the manufacture of chocolate under the Cadbury name. He came from a family with strong Quaker traditions, which influenced his whole life. Cadbury Schweppes is a major global company in beverages and confectionery, which manufactures, markets and distributes its branded products in over 200 countries. The group employs over 40,000 people worldwide. The origins of the group go back over 200 years. ...read more.

Middle

Community involvement is part of the groups heritage. Today Cadbury Schweppes contributes actively to the communities in which it operates around the world through locally targeted programmes. These include charitable donations and may involve opportunities for commercial sponsorship, employee involvement and secondment, and help with facilities as well as direct financial support. Increasingly the group is building partnerships with projects or organisations in the local community to ensure that any contributions are as effective as possible. From my visit to the Cadbury World, I gathered that the organisation is highly driven and motivated by competition form other confectionaries. ...read more.

Conclusion

Cadbury import most of its cocoa, the main component of chocolates from Ghana. With the strong pound, Cadbury can import large amount of cocoa at relatively cheap price and can increase production to a high level but on the other hand, the strong pound will make export uncompetitive. Thus it may not be such a good idea to overproduce. Cadbury chocolate being considered as a luxury item, tend to be severely affected by the boom and slum of economic cycle. In good times, the company may be able to sell huge amounts but in bad times or during recessions, sale can be expected to dwindle significantly. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Business Studies Company Profile

    I think that BMW have been pretty effective at their market research, I think this because, to be a branded international name, then they must be doing it okay, but they could be more effective. BMW could be more effective by: * Advertising Advertising is a communication whose purpose is

  2. I am going to be writing about the concepts of marketing distinctiveness of the ...

    They provide a very friendly service and if customers have got complain about the product they will try to solve it in a mature way or even pay an agreed amount for.

  1. Applied Business Studies

    Another disadvantage of being a sole trader for the customers is that the prices at the store are usually a lot higher than those of larger organisations. This is because sole traders tend to be small and are unable to buy materials in large bulks and benefit from the lower prices this offers.

  2. Marketing Research

    Take decisions: -- The last step is to take the relevant decisions based on the information gathered. In this case, Jet Airways would find it not feasible to launch the in-flight phone service. Subsequent chapters will look at step3 of marketing research process in detail.

  1. SunCity - developing marketing strategy for problem

    I aim to research what promotion Sun City uses, how much and where it is placed, I will then see if it makes a difference to the amount of customers it will attract and conclude whether it is enough or in suitable locations and recommend where I would put advertisements etc.

  2. An overview of Cadbury.

    While confectionery and soft drinks remained the core of the business, the group also expanded into related food categories such as hot beverages and biscuits and also into health and hygiene. The main activities of Cadbury after it merged with Schweppes are to produces confectionery such as crunchy, twirl, roses,

  1. Consumer Decision Making Process for Purchasing Property in Spain

    Age of Respondents against Gender (n=101) 42 Figure 6. The Major Influencers (n=101) 43 Figure 7. The Respondents Choice of Seeking Information (n=101) 44 Figure 8. The Use of the Internet by Different Age Categories (n=11) 45 Figure 9. The Degree of Risk Respondents Experienced (n=101) 46 Figure 10.

  2. This is a report on the international dimension of Costa Coffee and Coffee Aroma.

    They serve over 670 cups of coffee a minute globally. 1. Main Activities: Serving hot drinks, particularly coffee, small snacks and soft drinks. 2. Legal Format: Whitbread?s Costa Coffee is a public limited company (plc). Public Limited Company is a Company owned by shareholders.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work