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Cadburys Aims and Objectives

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Welcome to Cadburys, we are a very successful business. We currently have 59,000 employees working at Cadburys. This is a small introduction into our business, the new aims and objectives we have and would like to include you with us in helping the business grow and meet its aims and their objectives. This two-page document explains our aims and objectives and how we intend to meet them. Cadburys Aims and Objectives Aims Objectives Deliver superior shareowner performance -This aim was made to help Cadburys to deliver superior return to their shareowners. This will be done by increase in business performance. Cadburys measure shareowner returns by looking at the total return on their shares, or TSR (share price growth plus the value of reinvested dividends). Delivering superior business performance. In 2008 and 2009 we are hoping to increase our sales by another 5%. Execute Fuel for Growth and focus on Free Cash Flow - Our Cash Flow for the year was �200m, down from �400m we aim to raise it to 400m again. ...read more.


Strengthen non-carbonated drinks and route to market - our aim in non-carbonates, which are Snapple, Mott's, Hawaiian Punch and Clamato grow by 3% by the end of the year. In 2008, we strengthened our route to market in the US by reinvesting some of the proceeds from the sales of our non-core beverages businesses in the acquisitions of US bottling companies Ensure our capabilities are best in class-This aim means, Cadburys want to be up-to-date with technology and they can run smoothly as a business and gain all the benefits of new technology being made. Embed core processes to improve business planning - We will continue to invest in our Science and Technology capabilities. Science and Technology annual spend will increase by �27 million; we will invest in people, facilities and infrastructure, including opening three new Science and Technology facilities. Focus on Supply Chain and transform IT - In supply chain, we will continue to improve the efficiency of our manufacturing and distribution, we will construct a new gum plant in Poland which will replace higher-cost third-party production and provide capacity for expansion. ...read more.


SMART Objectives Cadburys have SMART objectives; these make it possible for us to achieve our Aims. A SMART objective is Specific, Measurable, Achievable, Relevant and Time Specific. If we take the objective, "our aim in non-carbonates, which are Snapple, Mott's, Hawaiian Punch and Clamato grow by 3% by the end of the year", this is a SMART objective, and this is shown below: Specific- this objective clearly states that Cadburys want their non-carbonates to grow. Measurable- Cadburys want to their non-carbonates to grow by 3% Realistic- As 3& is a fair number and isn't asking too much of Cadburys. Achievable- this is achievable as it relates to Cadburys and have be worked on Time Specific- as Cadburys have started they want to achieve this objective by the end of the year. Conclusion In conclusion, Cadburys are a huge world wide successful business, in order for Cadburys to stay successful they must set aims and objectives for them to achieve. However, this aims must be SMART. Had Cadburys not made these aims and objectives, we would have struggled to improve as a business. ?? ?? ?? ?? Parag Mehta Unit 1 Task 1 3118 ...read more.

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**** I like that the writer has used real information from Cadbury and then added their own comments but I would prefer to know when they are making their own comments and when they are quoting from Cadbury. Given the more recent disposal of the beverage division and subsequent takeover by Kraft, much of this can be used to examine the stakeholder concept when Cadbury appeared to only be concerned with the desires of the shareholders rather than the other stakeholders.

Marked by teacher David Salter 01/12/2012

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