• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Cadburys Aims and Objectives

Extracts from this document...

Introduction

Welcome to Cadburys, we are a very successful business. We currently have 59,000 employees working at Cadburys. This is a small introduction into our business, the new aims and objectives we have and would like to include you with us in helping the business grow and meet its aims and their objectives. This two-page document explains our aims and objectives and how we intend to meet them. Cadburys Aims and Objectives Aims Objectives Deliver superior shareowner performance -This aim was made to help Cadburys to deliver superior return to their shareowners. This will be done by increase in business performance. Cadburys measure shareowner returns by looking at the total return on their shares, or TSR (share price growth plus the value of reinvested dividends). Delivering superior business performance. In 2008 and 2009 we are hoping to increase our sales by another 5%. Execute Fuel for Growth and focus on Free Cash Flow - Our Cash Flow for the year was �200m, down from �400m we aim to raise it to 400m again. ...read more.

Middle

Strengthen non-carbonated drinks and route to market - our aim in non-carbonates, which are Snapple, Mott's, Hawaiian Punch and Clamato grow by 3% by the end of the year. In 2008, we strengthened our route to market in the US by reinvesting some of the proceeds from the sales of our non-core beverages businesses in the acquisitions of US bottling companies Ensure our capabilities are best in class-This aim means, Cadburys want to be up-to-date with technology and they can run smoothly as a business and gain all the benefits of new technology being made. Embed core processes to improve business planning - We will continue to invest in our Science and Technology capabilities. Science and Technology annual spend will increase by �27 million; we will invest in people, facilities and infrastructure, including opening three new Science and Technology facilities. Focus on Supply Chain and transform IT - In supply chain, we will continue to improve the efficiency of our manufacturing and distribution, we will construct a new gum plant in Poland which will replace higher-cost third-party production and provide capacity for expansion. ...read more.

Conclusion

SMART Objectives Cadburys have SMART objectives; these make it possible for us to achieve our Aims. A SMART objective is Specific, Measurable, Achievable, Relevant and Time Specific. If we take the objective, "our aim in non-carbonates, which are Snapple, Mott's, Hawaiian Punch and Clamato grow by 3% by the end of the year", this is a SMART objective, and this is shown below: Specific- this objective clearly states that Cadburys want their non-carbonates to grow. Measurable- Cadburys want to their non-carbonates to grow by 3% Realistic- As 3& is a fair number and isn't asking too much of Cadburys. Achievable- this is achievable as it relates to Cadburys and have be worked on Time Specific- as Cadburys have started they want to achieve this objective by the end of the year. Conclusion In conclusion, Cadburys are a huge world wide successful business, in order for Cadburys to stay successful they must set aims and objectives for them to achieve. However, this aims must be SMART. Had Cadburys not made these aims and objectives, we would have struggled to improve as a business. ?? ?? ?? ?? Parag Mehta Unit 1 Task 1 3118 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Here's what a teacher thought of this essay

4 star(s)

**** I like that the writer has used real information from Cadbury and then added their own comments but I would prefer to know when they are making their own comments and when they are quoting from Cadbury. Given the more recent disposal of the beverage division and subsequent takeover by Kraft, much of this can be used to examine the stakeholder concept when Cadbury appeared to only be concerned with the desires of the shareholders rather than the other stakeholders.

Marked by teacher David Salter 01/12/2012

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Marked by a teacher

    There are two main types of customer in the travel and tourism industry. These ...

    3 star(s)

    that they cant find hotels there, so hostels are helpful as they are cheap for them and they also are in places where hotels aren't. Backpackers usually book their holidays through backpackers holiday companies such as STA travel as they offer extremely cheap flights for backpackers, which are probably with no frills airlines, such as Ryanair and Easyjet.

  2. Zara case study. Zaras Objectives, Strategies and Problems.

    ?A Global Brand: Zara is beneficiating of a worldwide recognition that was achieved by an innovative design and a constant quality that must provide the stimuli needed in order to create a similar brand meaning for the customers all over the world.

  1. Virgin Atlantic PESTLE analysis.

    Competitors have a major influence on how well other businesses will do. For Virgin Atlantic to overcome this they will have to look on what the other airlines are doing, such as British Airways which have always been one of Virgin Atlantics biggest competition.

  2. Tesco Marketing Activities

    Tesco regard surveys as a useful tool but have also identified disadvantages associated with there use, mainly cost related. Telephone Interview Telephone interviews are very similar to face-to-face interviews but are usually much shorter and often require greater skill to get co-operation from the other party.

  1. Unit 1 P6 Describe how political, legal and social factors are impacting upon the ...

    selling damaged products or false advertise as well not selling personal information they receive from loyal customers. Employment law is where they have a contract for the employees on how long they have hired them for or how long they can work for so Tesco has to follow the legislation

  2. Evaluate the external corporate communications of Asda and Tesco.

    The format of the text goes well with the orange background is aesthetically appealing to potential customers. Both the leaflets have used images because of the form of the advert because it is a leaflet and the minimum to do on a leaflet would be to have at least images

  1. Explain different types of business information, their sources and purposes

    Strengths could be: * Any other aspect of your business that adds value to your product or service. * Quality processes and procedures. * The location of your business.

  2. Unit 32 P3 Explain how developments in the consumer market have impacted on food ...

    a price the farmers have to travel far into city in order to deliver. Home delivery has also been impacted. This is because many people are working and are really busy to do their shopping so by ordering over the technological devices makes it easier for them to just order

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work