• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Cadburys Aims and Objectives

Extracts from this document...

Introduction

Welcome to Cadburys, we are a very successful business. We currently have 59,000 employees working at Cadburys. This is a small introduction into our business, the new aims and objectives we have and would like to include you with us in helping the business grow and meet its aims and their objectives. This two-page document explains our aims and objectives and how we intend to meet them. Cadburys Aims and Objectives Aims Objectives Deliver superior shareowner performance -This aim was made to help Cadburys to deliver superior return to their shareowners. This will be done by increase in business performance. Cadburys measure shareowner returns by looking at the total return on their shares, or TSR (share price growth plus the value of reinvested dividends). Delivering superior business performance. In 2008 and 2009 we are hoping to increase our sales by another 5%. Execute Fuel for Growth and focus on Free Cash Flow - Our Cash Flow for the year was �200m, down from �400m we aim to raise it to 400m again. ...read more.

Middle

Strengthen non-carbonated drinks and route to market - our aim in non-carbonates, which are Snapple, Mott's, Hawaiian Punch and Clamato grow by 3% by the end of the year. In 2008, we strengthened our route to market in the US by reinvesting some of the proceeds from the sales of our non-core beverages businesses in the acquisitions of US bottling companies Ensure our capabilities are best in class-This aim means, Cadburys want to be up-to-date with technology and they can run smoothly as a business and gain all the benefits of new technology being made. Embed core processes to improve business planning - We will continue to invest in our Science and Technology capabilities. Science and Technology annual spend will increase by �27 million; we will invest in people, facilities and infrastructure, including opening three new Science and Technology facilities. Focus on Supply Chain and transform IT - In supply chain, we will continue to improve the efficiency of our manufacturing and distribution, we will construct a new gum plant in Poland which will replace higher-cost third-party production and provide capacity for expansion. ...read more.

Conclusion

SMART Objectives Cadburys have SMART objectives; these make it possible for us to achieve our Aims. A SMART objective is Specific, Measurable, Achievable, Relevant and Time Specific. If we take the objective, "our aim in non-carbonates, which are Snapple, Mott's, Hawaiian Punch and Clamato grow by 3% by the end of the year", this is a SMART objective, and this is shown below: Specific- this objective clearly states that Cadburys want their non-carbonates to grow. Measurable- Cadburys want to their non-carbonates to grow by 3% Realistic- As 3& is a fair number and isn't asking too much of Cadburys. Achievable- this is achievable as it relates to Cadburys and have be worked on Time Specific- as Cadburys have started they want to achieve this objective by the end of the year. Conclusion In conclusion, Cadburys are a huge world wide successful business, in order for Cadburys to stay successful they must set aims and objectives for them to achieve. However, this aims must be SMART. Had Cadburys not made these aims and objectives, we would have struggled to improve as a business. ?? ?? ?? ?? Parag Mehta Unit 1 Task 1 3118 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Here's what a teacher thought of this essay

4 star(s)

**** I like that the writer has used real information from Cadbury and then added their own comments but I would prefer to know when they are making their own comments and when they are quoting from Cadbury. Given the more recent disposal of the beverage division and subsequent takeover by Kraft, much of this can be used to examine the stakeholder concept when Cadbury appeared to only be concerned with the desires of the shareholders rather than the other stakeholders.

Marked by teacher David Salter 01/12/2012

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Zara case study. Zaras Objectives, Strategies and Problems.

    ?A Global Brand: Zara is beneficiating of a worldwide recognition that was achieved by an innovative design and a constant quality that must provide the stimuli needed in order to create a similar brand meaning for the customers all over the world.

  2. Virgin Atlantic PESTLE analysis.

    An advantage for Virgin Atlantic would be with the bank rate being so low would encourage customers to do things they never would have done before, for example they would lavish out on an expensive holiday, and Virgin Atlantic would want to take advantage of this while the rates are as low as this will help them boost their profits.

  1. SWOT and Pestel analysis for Carlton Forum leisure centre

    * Family events, (e.g. children's parties, fair) * More mothers working. 2.2.4 Technology: * The fast progression of technology. * Competitive within technology. * The internet. * The update of road signs. * New high tech equipment. * Software updates. * Research and development. 2.2.5 Legal: * Sales of goods act 1979.

  2. Tesco Marketing Activities

    This method of gaining primary data is very efficient and very cost effective. Tesco already have names and emails of customers from their clubcard database and can direct surveys to their emails. Tesco also carries out surveys through face-to-face interviews with customers/staff etc.

  1. Economies of Scale: Wal-Mart. Economies of scale means declining average cost when volume increases.

    Then it can achieve economies of scale. Second resource of economies of scale may be increased productivity of variable inputs, such as specialization of labor and efficiencies in energy usage. Wal-Mart has so many locations around the world. There is the market that is big enough to support it to make specialized investment.

  2. D2 Evaluate the effectiveness of business information and its communication as key contributors to ...

    lot of money for advertisements to be shown on TV for an adequate amount of time so that their target group can easily perceive it. Presentations Tesco uses presentation as a tool for verbal to share information about carious things concerning the company, their competitors, their plans and strategies for the future and the market they operate in.

  1. Unit 1 P5 Describe the influence of two contrasting economic environment on business activities ...

    If the economic is recession the supply will decrease this because the amount of demands is decreasing. Availability and cost of credit When the availability cost of credit is in recession banks wouldn?t give loans to any consumers and will increase interest rates.

  2. Unit 1 P6 Describe how political, legal and social factors are impacting upon the ...

    The schemes are similar to those in the public sector where they teach those in the public sector useful skill where they encourage better understanding by allowing the private sector to identify the skills thought so they hire these people as new employees so Tesco can hire workers from the

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work