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Carry out an environmental analysis on the Coca Cola Company.

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Introduction

Task 1 - Environmental Analysis For this report, I have chosen to carry out environmental analysis on Coca Cola Company. The Coca Cola Company is the world's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world. It is also known as one of the largest corporations in the United States. The company was established in 1886 and is best known for its flagship product Coca-Cola which was invented in 1886. In this report, I will undertake a SWOT and PESTLE Analysis for the chosen company named above. SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities and Threats involved in a business. Strengths, weaknesses, opportunities and threats analysis provides a framework within which marketers can identify significant developments in the market. SWOT Analysis helps a company focus on their strengths, improve their weaknesses, to take the greatest opportunity and to be prepared and aware of all possible threats. ...read more.

Middle

Weaknesses of the Coca-Cola Company * The distribution channels - The Coca-Cola Company could improve their distribution channels due to it being weak. * High price - Another weakness of the company is their prices. Their prices of their products are quite high. Opportunities for the Coca-Cola Company * Change area of expertise to a variety other than beverages - They should expand their business by not only producing beverages but also by exploring a variety of popular items or products to reproduce such as confectionery items. A few examples would be chocolates, chewing gum, Ice-Creams, sweets and many more. Threats for the Coca-Cola Company * Rival Company's - There are many beverage company's that are in competition with the Coca-Cola Company to become the largest beverage and fizzy drinks company. Examples of their competitors are PepsiCo and Dr Pepper. * Market share decreases - recently their profits have been fluctuating. * Economical PEST Analysis PEST analysis is an analysis used to investigate the outside environment in which an organisation is operating. ...read more.

Conclusion

Below is a PEST analysis of the Coca-Cola Company. I will be mentioning the political, economic, social and technological factors of the company. The Coca-Cola Company PEST Analysis PEST Analysis is useful before a SWOT Analysis, not generally vice-versa, but PEST tends to help identify SWOT factors. There is an overlap between the two and that similar factors appear in both analysis, however PEST and SWOT analysis are two different perspectives. PEST analysis assesses a market, including competitors, from the standpoint of a business whereas SWOT analysis is an assessment of a business, whether it is your own or a competitor's. PEST analysis becomes more useful and significant; the larger and the more complicated the business, even for a very small local business, a pest analysis can still throw up one or two very major issues that might be missed. All businesses benefit from a SWOT analysis, and all businesses benefit from completing a SWOT analysis of their main competitors, which interestingly can then provide some feed back into the economic aspects of the PEST analysis. ?? ?? ?? ?? Unit 3: Introduction to Marketing Assignment 2 ...read more.

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