• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Carry out an environmental analysis on the Coca Cola Company.

Extracts from this document...

Introduction

Task 1 - Environmental Analysis For this report, I have chosen to carry out environmental analysis on Coca Cola Company. The Coca Cola Company is the world's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world. It is also known as one of the largest corporations in the United States. The company was established in 1886 and is best known for its flagship product Coca-Cola which was invented in 1886. In this report, I will undertake a SWOT and PESTLE Analysis for the chosen company named above. SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities and Threats involved in a business. Strengths, weaknesses, opportunities and threats analysis provides a framework within which marketers can identify significant developments in the market. SWOT Analysis helps a company focus on their strengths, improve their weaknesses, to take the greatest opportunity and to be prepared and aware of all possible threats. ...read more.

Middle

Weaknesses of the Coca-Cola Company * The distribution channels - The Coca-Cola Company could improve their distribution channels due to it being weak. * High price - Another weakness of the company is their prices. Their prices of their products are quite high. Opportunities for the Coca-Cola Company * Change area of expertise to a variety other than beverages - They should expand their business by not only producing beverages but also by exploring a variety of popular items or products to reproduce such as confectionery items. A few examples would be chocolates, chewing gum, Ice-Creams, sweets and many more. Threats for the Coca-Cola Company * Rival Company's - There are many beverage company's that are in competition with the Coca-Cola Company to become the largest beverage and fizzy drinks company. Examples of their competitors are PepsiCo and Dr Pepper. * Market share decreases - recently their profits have been fluctuating. * Economical PEST Analysis PEST analysis is an analysis used to investigate the outside environment in which an organisation is operating. ...read more.

Conclusion

Below is a PEST analysis of the Coca-Cola Company. I will be mentioning the political, economic, social and technological factors of the company. The Coca-Cola Company PEST Analysis PEST Analysis is useful before a SWOT Analysis, not generally vice-versa, but PEST tends to help identify SWOT factors. There is an overlap between the two and that similar factors appear in both analysis, however PEST and SWOT analysis are two different perspectives. PEST analysis assesses a market, including competitors, from the standpoint of a business whereas SWOT analysis is an assessment of a business, whether it is your own or a competitor's. PEST analysis becomes more useful and significant; the larger and the more complicated the business, even for a very small local business, a pest analysis can still throw up one or two very major issues that might be missed. All businesses benefit from a SWOT analysis, and all businesses benefit from completing a SWOT analysis of their main competitors, which interestingly can then provide some feed back into the economic aspects of the PEST analysis. ?? ?? ?? ?? Unit 3: Introduction to Marketing Assignment 2 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marketing research for coca cola

    The disadvantages of this method are that the customer can loose interest in the questions. Also as it is over the phone visual aids cannot be used and the Respondent has little time to consider questions. Postal Surveys: Postal surveys are used by many organisations for research; this is where

  2. Strategic Analysis of Woolworths

    External information will also allow Woolworths to adapt and change accordingly to its surrounding in order to stay competitive. This report will analyze Woolworths' external environments using Porter's five forces analysis, driving forces, and critical success factors. 2.1.1 Porter's Five Forces Analysis Michael E.

  1. PEST analysis for M&S and Oxfam.

    The old people will also eat healthy foods and M&S food is really healthy if not the healthiest out of all the different food organisations in the UK such as Tesco and Asda. Hosting a major sporting and cultural events: Marks & Spencer Celebrity culture: Celebrity culture is a good

  2. S.W.O.T. Analysis, P.E.S.T.L.E Analysis, Product life cycle and Porters Competitors Analysis for Sainsburys.

    A Pestle Analysis can enable an organization to anticipate future business threats and take action to avoid or minimize their impact. Also the analysis can enable an organization such as Sainsbury's to spot business opportunities and exploit them fully. Disadvantages Some companies over simplify the amount of data used for.

  1. BTEC BUSINESS UNIT 2

    - Toilet. - Expects wages on time. - Expects the employer to tell the employee only work related jobs. - Maternity leave. - Correct pay. - Treated fairly - sick pay. - Expect a holiday. - Fully itemised payslip. - Safe, clean place to eat.

  2. Heinz Marketing. Swot, Pest And Five Forces Analysis.

    to make the best of these opportunities as they already have some presence in these markets. Brand Name: Heinz has made a creative partnership with Walkers Crisps to launch Heinz Tomato Ketchup Flavor Crisp. As Heinz has a good reputation for good quality traditional products they should try and look

  1. Marketing Assignment - examples Tesco and Coca Cola

    From having a good brand image customer will be more loyal to the company meaning that will more likely to spend more there than any other company, because they know what company and what to expect. To build a well-respected brand Coca Cola will need to make sure that their

  2. Marketing assignment - analysis of lastminute.com

    wholesale businesses, especially in a more challenging retail environment so they choose to come back. Anticipating needs also provides opportunities for personal and professional growth. A business that takes the extra step of anticipating and providing for an obvious corollary need can generate loyal, repeat customers; and even a humble

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work