• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Carry out an environmental analysis on the Coca Cola Company.

Extracts from this document...

Introduction

Task 1 - Environmental Analysis For this report, I have chosen to carry out environmental analysis on Coca Cola Company. The Coca Cola Company is the world's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world. It is also known as one of the largest corporations in the United States. The company was established in 1886 and is best known for its flagship product Coca-Cola which was invented in 1886. In this report, I will undertake a SWOT and PESTLE Analysis for the chosen company named above. SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities and Threats involved in a business. Strengths, weaknesses, opportunities and threats analysis provides a framework within which marketers can identify significant developments in the market. SWOT Analysis helps a company focus on their strengths, improve their weaknesses, to take the greatest opportunity and to be prepared and aware of all possible threats. ...read more.

Middle

Weaknesses of the Coca-Cola Company * The distribution channels - The Coca-Cola Company could improve their distribution channels due to it being weak. * High price - Another weakness of the company is their prices. Their prices of their products are quite high. Opportunities for the Coca-Cola Company * Change area of expertise to a variety other than beverages - They should expand their business by not only producing beverages but also by exploring a variety of popular items or products to reproduce such as confectionery items. A few examples would be chocolates, chewing gum, Ice-Creams, sweets and many more. Threats for the Coca-Cola Company * Rival Company's - There are many beverage company's that are in competition with the Coca-Cola Company to become the largest beverage and fizzy drinks company. Examples of their competitors are PepsiCo and Dr Pepper. * Market share decreases - recently their profits have been fluctuating. * Economical PEST Analysis PEST analysis is an analysis used to investigate the outside environment in which an organisation is operating. ...read more.

Conclusion

Below is a PEST analysis of the Coca-Cola Company. I will be mentioning the political, economic, social and technological factors of the company. The Coca-Cola Company PEST Analysis PEST Analysis is useful before a SWOT Analysis, not generally vice-versa, but PEST tends to help identify SWOT factors. There is an overlap between the two and that similar factors appear in both analysis, however PEST and SWOT analysis are two different perspectives. PEST analysis assesses a market, including competitors, from the standpoint of a business whereas SWOT analysis is an assessment of a business, whether it is your own or a competitor's. PEST analysis becomes more useful and significant; the larger and the more complicated the business, even for a very small local business, a pest analysis can still throw up one or two very major issues that might be missed. All businesses benefit from a SWOT analysis, and all businesses benefit from completing a SWOT analysis of their main competitors, which interestingly can then provide some feed back into the economic aspects of the PEST analysis. ?? ?? ?? ?? Unit 3: Introduction to Marketing Assignment 2 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. BTEC BUSINESS UNIT 2

    Toilet The employees all have rights to have a toilet on the premises and be able to use them when freely. The toilets should be open to all employees and in all circumstances should be open to them. This includes if the employee is in a meeting or doing work in general.

  2. business planning unit 8

    moreover it will be able to expand and introduce various more products such as organic chocolate. The organic chocolate can be targeted for higher income people as the price will be higher compared to the normal chocolate bar. If competitors start to sell healthier products it will affect upon my

  1. Marketing research for coca cola

    these methods of research: Observation: The method of observation is basically where someone collects data without asking any questions being asked of the participants. This involves watching or analysing their reactions. The advantages of this method are that the information is accurate as you are analysing their reactions, another is that the Refusal rates are not a problem.

  2. Strategic Analysis of Woolworths

    general merchandise (Big W), grocery (Safeway supermarket), and other stores such as Food For Less, Ezy Banking, Dan Murphy's, et cetera (Anonymous, 2006). 2.1 External Analysis In order to succeed in its retailing industry, Woolworths need to analyze its external environment.

  1. Business Studies Company Profile

    Another example would be Tesco, whose mission statement is about creating value, but it's also about keeping customers shopping at Tesco. "To create value for our customers, to earn their lifetime loyalty." All companies that have mission statement that is then further defined my breaking it down into aims which are much more specific.

  2. Tesco SWOT Analysis

    Threats Threats are Tesco and Asda may be cheaper than Tesco at offers etc. VAT increased. Weather conditions might affect deliverers and food processing. New laws which Tesco may have to follow and will cost money. Financial crash. Recession this could lead to less sales as customers have lees money to spend on luxuries and may go for cheaper products.

  1. Marketing Assignment - examples Tesco and Coca Cola

    Coca Cola marketing objectives is to ?Accelerate carbonated soft-drink growth?. Coca Cola brand image is very important as because it will determine how their customer react to their company. Having a good brand image will influence their customer?s behaviour in a more positive way, as they will trust your company to produce good products, at great quality.

  2. Business Environment SWOT Analysis for a pizza restaurant.

    Have more options of alcoholic and non-alcoholic drinks 4. Our competitors may be slow to adopt organic ingredients 5. Improve the wine suppliers, specially for the organic option THREATS 1. Rising competition may result in costumers going for greater convenience 2. Rising the price of the exported products 3.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work