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AS and A Level
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Case Studies and Analysis

AS and A Level: Case Studies and Analysis

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416 AS and A Level Case Studies and Analysis essays

Marked by Teachers essays 4

Cadburys Aims and Objectives

4 star(s)

**** I like that the writer has used real information from Cadbury and then added their own comments but I would prefer to know when they are making their own…
- Essay length: 917 words
- Submitted: 04/05/2009
- Marked by teacher: David Salter 01/12/2012
PEST analysis of Tescos.

3 star(s)

The writer has made some good points but ignored several significant PEST factors. It would benefit from an opening and closing paragraph…
- Essay length: 1192 words
- Submitted: 19/12/2011
- Marked by teacher: David Salter 07/02/2012
Ownership, stakeholders and organisation in Tescos and Oxfam.

3 star(s)

***
The end of this essay is all accurate but appears to have been lifted from official sources. I would like to have seen some interpretation of it rather than…
- Essay length: 2150 words
- Submitted: 07/12/2011
- Marked by teacher: David Salter 21/03/2012
Aims and objectives of Asda.

3 star(s)

*** Some of the points made about aims and objectives are good but this is a confusing topic and the writer has not really been able to tease out the…
- Essay length: 984 words
- Submitted: 05/12/2010
- Marked by teacher: David Salter 01/12/2012
Philip Morris Case. Philip Morris is poised to follow the growth strategy. By investing in companies such as Miller Brewing Company and Seven Up, they have decided to focus on increasing sales and profits
- Essay length: 715 words
- Submitted: 12/07/2012
Five Forces analysis of General Electric.
- Essay length: 1223 words
- Submitted: 12/07/2012
KFC SWOT case study
- Essay length: 447 words
- Submitted: 12/07/2012
Examples of stakeholders at Tescos
- Essay length: 1468 words
- Submitted: 03/07/2012
Examine the main benefits for a company such as General Motors of adapting a system of lean production.
- Essay length: 1047 words
- Submitted: 28/06/2012
discuss the extent to which different stakeholders would regard BPL as a successful business
- Essay length: 840 words
- Submitted: 28/06/2012

What is corporate social responsibility?

1 This is where businesses behave in a way that is seen as being ethically acceptable and beneficial to all stakeholders including the wider community.
2 An example would be a commitment to only buying raw materials from fair trade suppliers. This may raise costs so the business is being socially responsible and not buying from the cheapest source.
3 Sceptics may say that the business only behaves in a socially responsible way for the publicity they get from it.
4 This may be the case but it still makes it in the best interest of the business to be socially responsible. Think of other benefits to a business e.g. in the motivation of staff, the long term profit.
5 The free market view would be that the business only has responsibility to its owners (the shareholders) and anything which raises costs in the interest of social responsibility will be passed onto customers in higher prices anyway.

Top tips for analysing a business

1 Internal sources of information about a business will include the company accounts, press releases, company website, adverts etc. Remember who is writing them and why. Treat them with some scepticism.
2 External sources of information include Wikipedia, newspaper articles and internet sites.
3 Consider why a business has taken a particular course of action. What are its corporate objectives? What are its competitors doing? Is this a response to external or internal factors?
4 When evaluating use comparisons with previous time periods, with competitors and with its declared objectives.
5 Be prepared to question. Do not take what a business says uncritically. You may not know the real situation but questioning issues will still be worth marks.

Five things you need to know about stakeholders

1 Stakeholders are any individuals or groups that have an interest in or are affected by the activities of a business. These include shareholders, employees, customers, suppliers, government and local community.
2 Most businesses will need to take into account the interests and needs of the different stakeholder groups when making decisions. The relative strength and influence of the different groups may be reflected in the final decision.
3 When analysing a business you may need to consider the effects of any course of action on all the stakeholders. The effects will differ.
4 Stakeholder groups will usually have different interests that a business must resolve e.g. employees will want fair pay and job security while shareholders will want low costs.
5 Be prepared in your analysis to point out the winning and losing stakeholders. Some people criticise the whole stakeholder concept and say that businesses are only really interested in satisfying the shareholders.

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Conclusion analysis

Good conclusions usually refer back to the question or title and address it directly - for example by using key words from the title.
How well do you think these conclusions address the title or question? Answering these questions should help you find out.

Do they use key words from the title or question?

Do they answer the question directly?

Can you work out the question or title just by reading the conclusion?

In This unit I am gong analyse the product knowledge required by employees of the organisation. The organisation that I am going to analyse is Alton Towers.

"Conclusion From my research I have found out a great deal about how Alton Towers runs its park. From my research I have examined the secondary research methods used by Alton Towers. From my secondary research I believe that the most effective type of method to delivery product knowledge is the use of the Alton Towers website. This is because it can be easily updated and changed to suit customer types or any up and coming events. I believe it is a quick and good method of delivering product knowledge as the amount of people that have access to a computer is constantly growing. I have concluded that Alton Towers has excellent product knowledge and that the majority of its staff where able to deliver accurate and reliable answers to any of the questions that I asked members of staff. From my research I conclude that the most affective type of primary research undertaken to get up to date product knowledge from staff is questionnaires. The only problem with this is that it is time consuming to find a member of staff and ask several questions. This type of research is affective if a person needs to know one or two questions but to find out lots of product knowledge I would recommend an educational talk."

With reference to the car market, discuss the case for and against engaging in niche marketing as distinct from mass marketing.

"In conclusion, the most effective market for the motor industry is the mass market which is the volume car produces because there are many people who are interested in purchasing cars at affordable prices than for higher prices from the luxury car produces. This means the mass market are more likely to become successful as a whole because there will always be people who will be interested in purchasing affordable prices cars than for high end cars who generally cater fewer customers. Therefore, since there will be on-going purchases from the volume car producers they're likely going to become much more successful than the luxury car producers."

Analyse the arguments for First Cars car club proposal. June 2010 AQA

"In conclusion, I think First Cars should take the risk. The evidence shows that the business has to take drastic action to stop further falls in profit. This strategy of market development (same product but new market) is not as risky as diversification but should be more profitable than trying to penetrate the car hire market further. Although First Cars may have to wait for several years before the proposal becomes profitable there is scope for a successful result, especially as the costs of running a car are forecast to increase which should raise demand for car clubs. The main factor which will influence success is whether the business, managers and workers can change their culture from a low price low customer service business into a high price and high customer service one. If they can do this then I think the car club will be successful and I recommend that First Cars goes ahead with it."

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AS and A Level: Case Studies and Analysis

416 AS and A Level Case Studies and Analysis essays

Cadburys Aims and Objectives

PEST analysis of Tescos.

Ownership, stakeholders and organisation in Tescos and Oxfam.

Aims and objectives of Asda.

Philip Morris Case. Philip Morris is poised to follow the growth strategy. By investing in companies such as Miller Brewing Company and Seven Up, they have decided to focus on increasing sales and profits

Five Forces analysis of General Electric.

KFC SWOT case study

Examples of stakeholders at Tescos

Examine the main benefits for a company such as General Motors of adapting a system of lean production.

discuss the extent to which different stakeholders would regard BPL as a successful business