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AS and A Level: Case Studies and Analysis

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What is corporate social responsibility?

  1. 1 This is where businesses behave in a way that is seen as being ethically acceptable and beneficial to all stakeholders including the wider community.
  2. 2 An example would be a commitment to only buying raw materials from fair trade suppliers. This may raise costs so the business is being socially responsible and not buying from the cheapest source.
  3. 3 Sceptics may say that the business only behaves in a socially responsible way for the publicity they get from it.
  4. 4 This may be the case but it still makes it in the best interest of the business to be socially responsible. Think of other benefits to a business e.g. in the motivation of staff, the long term profit.
  5. 5 The free market view would be that the business only has responsibility to its owners (the shareholders) and anything which raises costs in the interest of social responsibility will be passed onto customers in higher prices anyway.

Top tips for analysing a business

  1. 1 Internal sources of information about a business will include the company accounts, press releases, company website, adverts etc. Remember who is writing them and why. Treat them with some scepticism.
  2. 2 External sources of information include Wikipedia, newspaper articles and internet sites.
  3. 3 Consider why a business has taken a particular course of action. What are its corporate objectives? What are its competitors doing? Is this a response to external or internal factors?
  4. 4 When evaluating use comparisons with previous time periods, with competitors and with its declared objectives.
  5. 5 Be prepared to question. Do not take what a business says uncritically. You may not know the real situation but questioning issues will still be worth marks.

Five things you need to know about stakeholders

  1. 1 Stakeholders are any individuals or groups that have an interest in or are affected by the activities of a business. These include shareholders, employees, customers, suppliers, government and local community.
  2. 2 Most businesses will need to take into account the interests and needs of the different stakeholder groups when making decisions. The relative strength and influence of the different groups may be reflected in the final decision.
  3. 3 When analysing a business you may need to consider the effects of any course of action on all the stakeholders. The effects will differ.
  4. 4 Stakeholder groups will usually have different interests that a business must resolve e.g. employees will want fair pay and job security while shareholders will want low costs.
  5. 5 Be prepared in your analysis to point out the winning and losing stakeholders. Some people criticise the whole stakeholder concept and say that businesses are only really interested in satisfying the shareholders.

  • Marked by Teachers essays 22
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  1. Marked by a teacher

    Explain different types of business information, their sources and purposes for Sainsburys.

    4 star(s)

    Communication is the exchange of thoughts, messages that occur because they are sources of information. It is vital that businesses communicate efficiently, in order to do a variety of things such as buying stock and selling goods these two examples of information sources can both be verbal and non-verbal. Businesses need information to be successful, and that information can come from a variety of sources, both internal and external. The types of information used by Sainsbury?s include; verbal, written, on-screen, multimedia and web based. Sainsbury?s uses verbal information on a daily basis, staff need to communicate with the customers in order to help them find goods and also to sell them products at the counter, which is an internal source of information.

    • Word count: 871
  2. Marked by a teacher

    Diversification case study. Reasons why GSK diversify

    4 star(s)

    GSK diversify into over-the-counter (OTC) medicines, oral healthcare and nutritional healthcare. Worldwide it is the second largest in OTC medicines and the third largest in Oral healthcare. In Nutritional healthcare it holds the leading position in the UK, India and Ireland. OTC medicines include Panadol, Eno. Oral healthcare products include Aquafresh and Sensodyne. Nutritional healthcare products include Horlicks, Ribena and Lucozade. Economies of scope enable GSK to leverage core competences, such as R&D. It also enables them to moblilize invisible assets, such as their 12 800 highly skilled researchers. The scale of manufacturing in GSK is huge, with the manufacture of over 4 billion packs per year in 28,000 different presentations (including tablets, creams/ointments, inhalers, injections, liquids and steriles), which are then supplied to over 150 markets.

    • Word count: 869
  3. Marked by a teacher

    Cadburys Aims and Objectives

    4 star(s)

    Profitably secure and grow regional beverages share. -This aim was made for Cadburys to increase the product that they supply all over the globe so that they can increase market share. Invest, innovate and execute - In the UK, there have been a increase of the rate of innovation and our marketing spend in the second half of the year with the creation of new chocolates like Cadbury Dairy ,Cadbury Dark etc. And will continue with successful new ideas like Cr�me egg, Cadbury Dairy Milk.

    • Word count: 917
  4. Marked by a teacher

    Aims and objectives of Asda.

    3 star(s)

    The main aims of ASDA are listed below: * Reducing the cost objectives of their items/products * To offer quality products at low price * Recycling their waste * Packaging their products well * Supporting Voluntary Services and Assisting charities in UK * Providing Financial assistance and insurance * Reducing energy consumption and being environment friendly * Building a Sustainable business * Surviving as a business * Improving quality of the products * Providing a highly competitive service [P3] Business Objectives are the clearly defined targets which are made to fulfil the aims.

    • Word count: 984
  5. Stakeholders in Tescos and Cancer Research.

    Tesco like most businesses need their customers because they are the business' income as the customers are the people who buy Tesco's products. The customers are a bit like a pressure group because they apply pressure to Tesco to meet their needs. Tesco like most business' need their customers because they are the business' income as the customers are the people who buy Tesco's products. The customers are a bit like a pressure group because they apply pressure to Tesco to meet their needs.

    • Word count: 641
  6. Business ethics - After reading a case The Ford Pinto I came to the conclusion that Ford acted unethically in resolving the issues with a gas tank in the cars.

    Then they calculated the cost of payments for the insurance and the claims of the victims. They also estimated that the cost of remaking all Pinto is several times higher than the cost of the claims. Accordingly, Ford decided that it is more economically profitable to burn people, than to alter cars. In my opinion Ford's decision was unethical and I support my opinion with an Act Utilitarianism theory. The decision that Ford made was a morally incorrect. The reason why I say this is because; even intellectually challenged person can see that human life is worth more that $8 or the whole Pinto car.

    • Word count: 722
  7. Evaluation of Tesco's Website and a comparision with Asda.

    Figure one shows how many graphics a page contains on Tesco's website so you can understand here how some users may have problems with loading the website. Tesco could resolve this issue by adding a version of their website that doesn't have any graphics so that 56k users wouldn't have a problem browsing the site. The website has a vast amount of products and the information about each product is great, they give a detailed description of most of the products.

    • Word count: 900
  8. Case study - How well is Whole Foods Market performing from a strategic perspective? Is the strategy working? Does the company have a winning strategy?

    animals growth in their growth cycle without chemical pesticide and Hormone WFM's core values These core values are the soul of Whole Foods Market. * Their deepest purpose as an organization was helping support the health. Selling the highest quality natural and organic products is their goal. Now our life is becoming better and better, and many people more and more attention to their health. The price of Whole Foods Market are more expensive than other similar market, but customers also want to buy it.

    • Word count: 858
  9. Costco supermarket - business model and strategy

    �Costco?????????????????????????????????????????????????????? 2. What are the chief elements of Castro's strategy? How good is the strategy? Lower price: compared to other companies, Costco product quality better than the others even they have lower price. Costco for members to provide high quality service and products, but only you are become their membership. The small profits and quick turnover attract more members, the membership fees is one of the main profit. Direct cooperation with producers, pass over level 2 suppliers, that can decrease cost, increase profit, make the price better than the others.

    • Word count: 951
  10. McDonalds. Examine the activities (formal and informal; internal and external) that your chosen organisation undertakes to scan / monitor its marketing environment.

    We have to change too." This laid the foundation for the change which McDonald's went through. A key aspect of understanding what strategy to follow is to re-assess the needs of the market. Also the company's relationship with the internal stakeholders like the franchisees needed to be reviewed. During the process of evaluation, McDonald's used the latest technological tools like the internet to enable their brand managers to communicate with the franchisees and compare and improve their services. McDonald's studied demographics to identify which customer profiles visited there franchises and for what reasons. They realized that kids were their biggest customers - but to get the kids to come in to the restaurants the parents had to be convinced also.

    • Word count: 744
  11. Legal and social factors have impacted on the two contrasting organisations - Tescos and Thorpe Park.

    It also operates in Asia: in South Korea, Thailand, Malaysia, Japan and Taiwan), Tesco's performance is highly influenced by the political and legislative conditions of these countries, including the European Union (EU). For employment legislations, the government encourages retailers to provide a mix of job opportunities from flexible, lower-paid and locally-based jobs to highly-skilled, higher-paid and centrally-located jobs. Also to meet the demand from population categories such as students, working parents and senior citizens. Tesco understands that retailing has a great impact on jobs and people factors (new store developments are often seen as destroying other jobs in

    • Word count: 532
  12. An Investigation into what Drives profit In a Knitwear Manufacturers

    Rawlinson's knitwear is the UK's largest school wear manufacturer. They recognised that they had to fight to keep up with their growth plans because resources were being badly allocated. As a result of this the company were struggling to meet demand and quality on a number of products. They would jump in too quickly with products that didn't sell or mis-calculate demand and they were often receiving complaints. They realised that honing their resources at new product development was bad for their business and should instead consolidate the product and market they already had.

    • Word count: 988
  13. How do I get to be a Fashion Designer in the Fashion Industry?

    Fashion Designers read a lot. They read magazines such as Vogue, Elle, and Fashion trends. They read Newspaper such as Women's Wear Daily, and they also read regional papers such as the Apparel New. This is very important for fashion Designers as it is showing them the new trends coming in and all the fashion news. They also get this knowledge from TV shows. Designers also need to be able to both sketch and design. Firstly they sketch their ideas out and then start design developing from these sketches maybe using computer programs or by hand.

    • Word count: 864
  14. Was Mike Ashley smart by floating shares into the Stock Market?

    Another reason why people believe that it was not smart for him to float shares into the Stock Market was because sports Direct unveiled a 70% crash within its first half year profits which plunged from �70 million to �20 million, this then caused the shares to fall again reducing it to a 67% difference from when they first started trading on the Stock Market.

    • Word count: 473
  15. With reference to the car market, discuss the case for and against engaging in niche marketing as distinct from mass marketing.

    This is because the luxury car producers have produced cars which will attract certain minority group of customers but may not for the majority. What this means is that the luxury producers specialises in offering luxury cars such as Rolls Royce which exceeds at a more higher price of �100,000 than a what you'd expect for an average car price coming from the volume car producers. This is because these cars are uniquely made than an average car. Therefore, since the luxury car producers produce cars at higher prices, the will obviously be smaller amounts of customers which mean smaller demand on units for these cars in contrast to the volume car producers.

    • Word count: 711
  16. In this assignment I am going to describe the social implications of business ethics facing Innocent in its different areas of activity.

    Another example is that Innocent can't dismiss a member of staff unfairly, such as if they have a disability because this would be seen as unethical and it would also be an unfair dismissal and could cost the company a lot of money if the employee reported them for this. Innocent need to make sure that they are meeting the laws fof human rights to ensure that they don't get into trouble because this could affect the business negatively in several ways.

    • Word count: 978
  17. Business project - The restaurant will be operating with a capital of more than initially estimated 700 millions Vietnamdong, with a staff of 25 people. The name of restaurant is PARADISE.

    Products: We plan to offer dishes with a unique layout and calculate the calories on the menu for customer to choose. Because the main customers are office staff, so the dishes will feature low-fat, highly in fiber and dessert of fresh fruits to provide vitamine. The restaurant will free ship within 5km. 4. Summarily about menu: a. Main dishes: � Bean corn salad. This dish is designed by our restaurant. � Meat stuffed bitter melon � Spicy fried vegetables � Susu fried meat � Chicken rice � Fried crab vermicelli � Variety of bentos � Grilled mackerel � Pineapple fried beef � Bean soup � Tuna stock b.

    • Word count: 857
  18. Merck & Co.

    were so poor to pay that the sales of the drug probably wouldn't give an opportunity for the company to recoup the investment in research. The head of the Merck & Co. also had an ethical concern to help poor people to survive, as the philosophy of the company was to investigate drags for people not just for money.

    • Word count: 473
  19. Apply PESTEL analysis to the European Brewing Industry identifying key opportunities and threats in 2010.

    the European industry where beer growth is historically high, there is a decline in the demand for beer, whilst in the developing economies such as; China and Brazil, the consumption of beer is steadily growing * Growing trend towards cross-border mergers * A recession creates increased activity at the lower ends of product price ranges, therefore the rate of interest will increase depressing business and causing lower spending levels along the way Social

    • Word count: 452
  20. Coffee Delight

    They are very efficient with what they do and have some USP's such as using the latest technology to prepare drinks and food and later opening hours than most of their main competitors Many of coffee delight's have now moved into the European market and are achieving great successes in these markets. Sascha Grey and many of coffee delights directors have discussed a plan for future expansion, in conclusion to their research they have found out that Romania's consumer spending is forecast to grow rapidly, there will be few competitors in the Romanian market is if they get in there early however this will have been researched by many competitors who also move into the Romanian market.

    • Word count: 738
  21. Describe the process of distributing goods through different channels from manufacturer to the customer

    Supply chain The supply chain shows the process used in is providing goods and services required by customers and the progress from start to finish. The chain starts from getting the materials to selling it on the shopfloors. Each link processes materials in some way or supports this processing. It can help with the disposal of any associated waste. A good supply chain will improve stock availability, improve choice, offer up-to-date products, reduce stock levels and mark-downs. The 2 products that I will be investigating are furniture dining table from IKEA and a mobile phone from Carphone warehouse.

    • Word count: 828
  22. In this assignment I will be explaining how Carphone Warehouse meets their customer needs and expectations via effiecent customer service.

    Always treat customers as they would like to be treated. 5. The reputation of the whole company is in the hands of each individual. Carphone warehouse's customer needs All customer expect to be delivered a good valued service when coming into the shop. They should feel valued and employers should give them the first priority. The product they purchase should be in good quality and details of the product should be what they said. An example, if they claim that a phone is a touch phone then the phone should be a touch phone not a cyber phone.

    • Word count: 701
  23. Virgin Atlantic Aims and objectives. Virgin Atlantics mission statement is to grow a profitable airline, that people love to fly and where people love to work.

    They also have many objectives that will help them reach their final aim. Their objectives involve profitability, return on investment, competitive position, employee relations, employee development. They also use the current objective: to maintain a safe customer environment through the necessary security procedures, also to concentrate on core competencies by consolidating routes, directly related to downsizing workforce, to remain profitable while targeting business class passengers. Virgin Atlantic's mission statement is to grow a profitable airline, that people love to fly and where people love to work.

    • Word count: 529
  24. How does Globalization is affecting the poor countries.

    [2] Critics argue that if globalizations are such a positive development this divergence between the rich and the poor should not have occurred. Although the reasons for economic stagnation vary, sever factors stand out, none of which have anything to do with free trade or globalization.[3] Many of the worlds poorest countries have suffered from totalitarian governments, economic policies that destroyed wealth rather than facilitated its creation, endemic corruption, scant protection for property rights, and war, Such factors help explain why countries such as Afghanistan, Cambodia, Cuba, Haiti, Iraq, Libya, Nigeria, Sudan, Vietnam, and Zaire have failed to improve the economic lot of their citizens during recent decades.

    • Word count: 961
  25. Business Economics

    * Lastly analysts also view that political tension in non-Middle East states such as Nigeria and Venezuela are having the potential to disrupt exports and has a result in prices of oil driving upwards. Who is responsible for the increase of oil price? The responsibility of the high oil price lies with in theirs areas: the oil companies, the government, the Chinese economy, hurricane Katrina, and ordinary people Firstly with the hurricane, as it is the act of Mother Nature there is not much to be said about its avoidance.

    • Word count: 966

Conclusion analysis

Good conclusions usually refer back to the question or title and address it directly - for example by using key words from the title.
How well do you think these conclusions address the title or question? Answering these questions should help you find out.

  1. Do they use key words from the title or question?
  2. Do they answer the question directly?
  3. Can you work out the question or title just by reading the conclusion?
  • In This unit I am gong analyse the product knowledge required by employees of the organisation. The organisation that I am going to analyse is Alton Towers.

    "Conclusion From my research I have found out a great deal about how Alton Towers runs its park. From my research I have examined the secondary research methods used by Alton Towers. From my secondary research I believe that the most effective type of method to delivery product knowledge is the use of the Alton Towers website. This is because it can be easily updated and changed to suit customer types or any up and coming events. I believe it is a quick and good method of delivering product knowledge as the amount of people that have access to a computer is constantly growing. I have concluded that Alton Towers has excellent product knowledge and that the majority of its staff where able to deliver accurate and reliable answers to any of the questions that I asked members of staff. From my research I conclude that the most affective type of primary research undertaken to get up to date product knowledge from staff is questionnaires. The only problem with this is that it is time consuming to find a member of staff and ask several questions. This type of research is affective if a person needs to know one or two questions but to find out lots of product knowledge I would recommend an educational talk."

  • With reference to the car market, discuss the case for and against engaging in niche marketing as distinct from mass marketing.

    "In conclusion, the most effective market for the motor industry is the mass market which is the volume car produces because there are many people who are interested in purchasing cars at affordable prices than for higher prices from the luxury car produces. This means the mass market are more likely to become successful as a whole because there will always be people who will be interested in purchasing affordable prices cars than for high end cars who generally cater fewer customers. Therefore, since there will be on-going purchases from the volume car producers they're likely going to become much more successful than the luxury car producers."

  • Analyse the arguments for First Cars car club proposal. June 2010 AQA

    "In conclusion, I think First Cars should take the risk. The evidence shows that the business has to take drastic action to stop further falls in profit. This strategy of market development (same product but new market) is not as risky as diversification but should be more profitable than trying to penetrate the car hire market further. Although First Cars may have to wait for several years before the proposal becomes profitable there is scope for a successful result, especially as the costs of running a car are forecast to increase which should raise demand for car clubs. The main factor which will influence success is whether the business, managers and workers can change their culture from a low price low customer service business into a high price and high customer service one. If they can do this then I think the car club will be successful and I recommend that First Cars goes ahead with it."

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