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AS and A Level: Case Studies and Analysis

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What is corporate social responsibility?

  1. 1 This is where businesses behave in a way that is seen as being ethically acceptable and beneficial to all stakeholders including the wider community.
  2. 2 An example would be a commitment to only buying raw materials from fair trade suppliers. This may raise costs so the business is being socially responsible and not buying from the cheapest source.
  3. 3 Sceptics may say that the business only behaves in a socially responsible way for the publicity they get from it.
  4. 4 This may be the case but it still makes it in the best interest of the business to be socially responsible. Think of other benefits to a business e.g. in the motivation of staff, the long term profit.
  5. 5 The free market view would be that the business only has responsibility to its owners (the shareholders) and anything which raises costs in the interest of social responsibility will be passed onto customers in higher prices anyway.

Top tips for analysing a business

  1. 1 Internal sources of information about a business will include the company accounts, press releases, company website, adverts etc. Remember who is writing them and why. Treat them with some scepticism.
  2. 2 External sources of information include Wikipedia, newspaper articles and internet sites.
  3. 3 Consider why a business has taken a particular course of action. What are its corporate objectives? What are its competitors doing? Is this a response to external or internal factors?
  4. 4 When evaluating use comparisons with previous time periods, with competitors and with its declared objectives.
  5. 5 Be prepared to question. Do not take what a business says uncritically. You may not know the real situation but questioning issues will still be worth marks.

Five things you need to know about stakeholders

  1. 1 Stakeholders are any individuals or groups that have an interest in or are affected by the activities of a business. These include shareholders, employees, customers, suppliers, government and local community.
  2. 2 Most businesses will need to take into account the interests and needs of the different stakeholder groups when making decisions. The relative strength and influence of the different groups may be reflected in the final decision.
  3. 3 When analysing a business you may need to consider the effects of any course of action on all the stakeholders. The effects will differ.
  4. 4 Stakeholder groups will usually have different interests that a business must resolve e.g. employees will want fair pay and job security while shareholders will want low costs.
  5. 5 Be prepared in your analysis to point out the winning and losing stakeholders. Some people criticise the whole stakeholder concept and say that businesses are only really interested in satisfying the shareholders.

  • Marked by Teachers essays 22
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  1. Marked by a teacher

    Frederick Taylor's and Elton Mayo's theories applied in companies - McDonalds and Tesco.

    4 star(s)

    McDonald's encourages its employees through many effective ways where they offer a competitive wage and promotion program. Employees which are hardworking, dedicated and show performance results are recognized and rewarded at McDonald's. Mc Donalds conducts recognition programs such as ' Employee of the Month ' where it recognizes the best worker for the entire month and rewards them with some incentives and this gives motivation to the other employees to aim towards that too . McDonald's also offers great incentive programs with access to gift certificates, merchandise, free food, recognition programs and even company car program to increase monetary incentives.

    • Word count: 1948
  2. Marked by a teacher

    Wace Burgess Case Study

    4 star(s)

    The main objectives for the M&S business are quality, speed, dependability, flexibility and cost. In terms of quality M&S are looking for high quality to meet its existing customer's requirements, they are known for high quality products so need to produce the cards with this in mind. They will need to have their staff to be very courteous, friendly and helpful. This will enable them to have an effective and efficient work force in order to meet the demand for the M&S order.

    • Word count: 1846
  3. Marked by a teacher

    I will be analysing the legal, ethical and operational issues in relation to the use of business information and relate it to Westminster Kingsway College

    3 star(s)

    In addition to this, there are a number of guidelines, laid down by such organisations as the Market Research Society, that, although not legally binding, encourage organisations to behave ethically when dealing with members of the public. Computer Misuse Act 1990 - this Act prevents the misuse of information on computer systems. It was put in place to prevent individuals from hacking into systems and accessing data which was restricted. The Computer Misuse Act 1990 is beneficial to businesses and with this Act; there is some degree of protection.

    • Word count: 1449
  4. Marked by a teacher

    PEST analysis of Tescos.

    3 star(s)

    Another Act to be considered is the Food safety Act 1990 that regulates statutory obligation to treat food for human consumption in a managed way. The key fact is that food must comply with food safety requirements. This Act aims to ensure that all food meets consumers' expectations in terms of nature, substance and quality. For instance, Tesco cannot include animal feed, medicinal products, cosmetics, tobacco products and narcotic products. This helps Tesco to achieve their aims and objectives set by keeping their customers safe and happy.

    • Word count: 1192
  5. Marked by a teacher

    Analysis of a party and wedding business.

    3 star(s)

    In 2006 Elizabeth and her husband Stephan decided to rent suitable permanent premises and employ members of staff. She employed one permanent member of staff and two part-time. Along with a cleaner who came in for two hours daily except on Sundays. Along with the new premises came new equipment and dedicated Telephone and fax numbers. This was essential since the business was becoming more and more popular. Elizabeth worked extremely hard to manage all aspects of the company, and continued to develop new ideas for the business.

    • Word count: 1046
  6. Marked by a teacher

    Unit 1 M1- How stake holders affect your chosen organisation

    3 star(s)

    They want this because they are working for the organisation and anybody working deserves these rights. When workers feel that they are not receiving what they want they can take action. An example of this is in 2007 Cadbury announced that they were going to close one of their factories cause about 500 jobs to be lost. This would obviously affect the workers as they would lose their job and their right to regular work and pay would be taken away from them.

    • Word count: 1599
  7. Business Ethics - how B&Q tries to be ecologically aware.

    From 1998 and onward, all of B&Q's stores have been fitted with a Trend Building Management System. This will control all heating and lighting through out the store. However since 2002, all of the newer stores have been fitted with dimming facilities to the sales area lighting and in order to help maximise energy savings a quarter of the roofs are fitted with translucent panels. As the natural day lighting increases, the system will dim the stores lights to a minimum present level which is (30%). The dimming system will also operate at 50% lighting levels overnight to save energy during restocking.

    • Word count: 1430
  8. Airline Case Study. What was David Neelemans original strategic vision for JetBlue? Should JetBlues strategic vision be revised now that the company has new executive leadership?

    reevaluate the ways the company was using its assets, (2) reduce capacity and cut costs, (3) raise fares and grow in select markets, (4) offer improved services for corporations and business travelers, (5) form strategic partnerships, and (6) increase ancillary revenues.i Some new strategies are good for developing like reduce capacity and cut costs from sells used Airbus A320s, reducing its aircraft utilization rate from 13 hours per day to 12.S hours per day. Increase ancillary should not revise now. It may lead to loss customers. For example, charged passengers additional fees to reserve seats with extra legroom.

    • Word count: 1803
  9. The country chosen for this discussion is India. A number of aspects which have resulted in the Indian markets transformation over the last decade are analyzed below.

    The way Indians shop is also changing. The small shops specialising in products like clothes, electronics and even foodstuff are slowly being replaced by chains of supermarkets and departmental stores. Even these supermarkets are not restricted to the upper class - chains like Reliance, Vishal Megamart etc. serve the lower and medium classes also. Another change which can be seen in Indians is their acceptance of restaurant food including fast food. More families can now be seen enjoying a meal in a restaurant than a decade before. This includes not only weekend but weekdays - something not very common previously.

    • Word count: 1503
  10. Business Ethics. The case The Harry Potter Lexicon is about a legal dispute between Steve Vander Ark and J.K. Rowling, the author of the Harry Potter book series. Steve Vander Ark created the Harry Potter Lexicon which is basically an onlin

    The case quotes her as saying "it is not reasonable, or legal, for anybody, fan or otherwise, to take an author's hard work, reorganize their characters and plots, and sell them for their own commercial gain. However much an individual claims to love somebody else's work, it does not become theirs to sell." However the Lexicon web site was supported by ads, so Vander Ark was already making money on the Lexicon to which Rowling had no objections. Rowling is also upset about the fact that the majority of the Lexicon is taken directly from her book and no quotation marks were used.

    • Word count: 1037
  11. How successful has Patagonia been as a company? Evaluate Patagonias strategy.

    Patagonia strategy based on quality and environmental commitment - reducing environmental whenever possible. The firm has successfully implemented its core strategy through its choice of activities on product development, marking, organization structure and human resources. All these activities fit well into its strategy and strengthen the competitive advantage. On the product development side, Patagonia continuously improved raw materials, and camp up with better product design and paid great attention to the details in the manufacturing process in order to produce high quality products.

    • Word count: 1125
  12. Free essay

    Explain the main differences between the types of organization that work in the wider UK construction sector. Discuss the relative advantages and disadvantages of each type of organization in minimizing the average total cost of production.

    Examples of sole traders in the construction industry can be plumber, bricklayers, plasters etc. Sole trader organization Advantages; - Sole trader organization are very personal, the owner will have personal contact with customers. This would allow the owner to create an impression the way he/she would like to create it; it would also allow the owner to control the finance and negotiations. - Being a sole trader would mean the one owner will be to make all the decisions and would not need permission for anyone else.

    • Word count: 1360
  13. Entrepreneurship business plan. Characteristic of Entrepreneurs There are few common characteristic that are associated with entrepreneurs such as an eye for opportunities, hard work, optimise, discipline, innovator

    2.2 Knowing the customer As an entrepreneur, we do believe that it is very important for us to know the customers, due to the reasons they are the people that we are going to fulfil their needs and wants. Technology nowadays is becoming greater and powerful, we are able to assess anything or any information from our finger tips without any limits at all time. However, at certain extent customers are starting to fell seek and tired of getting the information from computer or calling up to a department which most of the time will be end up with voice mail.

    • Word count: 1211
  14. Free essay

    President cheese company profile.President is the biggest dairy product manufacturer in Egypt and the Middle East; it was launched in 1997 as a franchisee in Egypt

    Promotional offers President is known as the innovative of promotions in the market, it has introduced new ideas of promotions in the market that increased the company's value from the other competing companies in the market, and it has increased its products demand and has been recognized quickly by consumers of the dairy products. President have brought the mystery along with its products, first of all, in the triangle cheese, offers one pack free with each one you buy depending on which pack the prize is offered with.

    • Word count: 1256
  15. Free essay

    In this assignment I will be identifying how Tesco respond to internal and external changes.

    be in that same situation Environmental issues This factor has effect on every organisation, this is because every organisation has the duties to protect the environment, and this has a big influence on Tesco because environmental groups like friends of the earth insist to Tesco to recycle plastics and cardboards. If tesco don't follow the reules that are bei Macro environment Macro environment is the external actions and development over which Tesco don't have control over, such as changes in customer's minds if they don't want to shop at Tesco, then Tesco can't do anything to make them shop at Tesco.

    • Word count: 1299
  16. Coffee Paradise Internet Cafe -Business Plan and Finances

    The bank loan will be secured against the property of Mrs K. Marketing plan Marketing research * Primary research - has been concentrated on local businesses which are seen as initial market. The investigation has taken place in form of: o a survey and questionnaire of potential customers o surveys of local businesses; done by visiting other businesses * Secondary research - into existing competition has used variety of sources including: Yellow Pages, Local Directory and local business listing supplied by Business Link.

    • Word count: 1735
  17. As an area manager for Carphone Warehouse, my regional manager is concerned with the drop in sales in several stores in my area and therefore has asked me to write an account into the current market competition.

    Within this task I am going to identify the competitive factors faced in the retail environment by Carphone Warehouse. Porters five forces analysis helps marketing managers such as myself assess the amount of competition they have and to understand the factors producing it. Below is a diagram that represents Porters five forces analysis. The five main aspects that Carphone Warehouse needs to be aware of in regards to the potential competition they may face are: * The rivalry between existing sellers in the market. * The power from the customer in the market. * The impact of suppliers on the sellers.

    • Word count: 1487
  18. Sales Techniques at Dixons. Within this task I am going to help the new recruits learn about sales techniques and customer service, and also explain the ways in which sales techniques and customer service have developed in the company.

    The next step is handling objectives. This is where potential customers will tell the company that they have already purchased similar goods and a better price from their competitor. In this situation, sales staff must be aware that the potential customer is showing an interest in the product or service, and identify the unique selling point for this product to ensure the customer realises the reason why purchasing the product or service from them is more beneficial than the competitor.

    • Word count: 1930
  19. Business Activities. Greenholm news is a local newsagents based in Great Barr. It has a certain set of activities which is must and some which it tries to carry out in order for their customers and stakeholders to be happy.

    Aims and Objectives All aims that a business has must be SMART. This is specific, measurable, achievable, and realistic and time constrained. If all aims and objectives are done using this method then they are very likely that the business will achieve their aims quickly and efficiently. This idea of aims being SMART has been used within many businesses over the years and has seen its success. Most businesses continue to create SMART aims and many will also carry on doing so.

    • Word count: 1960
  20. Sweet Homes Inc. was founded in 1978 by Diamond Inc. to bring the warehouse retailing concept to the home center industry. The company operated retail do-it-yourself (DIY) warehouse stores

    COMPANY BACKGROUND Sweet Homes Inc. was founded in 1978 by Diamond Inc. to bring the warehouse retailing concept to the home center industry. The company operated retail "do-it-yourself" (DIY) warehouse stores which sold a wide assortment of building material and home improvement products. Sales, which were on cash and carry basis, were concentrated in the home remodeling market. The company targeted as its customers individual come owners and small contractors. Sweet home's strategy has several important elements. The company offered low and competitive prices, a feature central to the warehouse retailing concept.

    • Word count: 1457
  21. Business Ethics. In this part of my task I will be focusing on the ethical concerns facing communities in where BP operates. To do this I will list the possible ethical concerns facing communities for BP and then explain and describe each ethical concern

    Another ethical concern facing the communities could be the pressure groups who are protesting against damage to the environment. An example of a pressure group could be, Friends of the Earth UK. This particular pressure group is a campaigning organisation that inspires solutions to environmental problems which thus gives the opportunity for people to live a healthier life since it stops serious environmental damage. Therefore this obviously clearly tells us that it will be an ethical concern for BP because they have already done damage to the environment numerous times e.g. the oil spill and factories being blown up, and so consequently gives pressure groups like Friends of the Earth UK the opportunity to protest.

    • Word count: 1300
  22. Customer service - study of how different businesses can serve a typical customer's needs.

    * When she felt hungry, she entered the main lobby and headed to the small food stand in the far corner, but the bagels was sold out and it wasn't the first time that this had happen. But the class was about to start and she couldn't wait. * Her professor in finance class lectured in a near monotone for about 75 minutes. It couldn't help her because she was still feeling sleepy. She much preferred the Marketing course because her professor was a very dynamic individual who believed in having an active dialogue with the students.

    • Word count: 1358
  23. The Evaluation of the Effectiveness of College Services

    The library could also be a symbol of a university's ability, because if the library used well in a college, the service, the system and the various kinds of books are all in high quality and satisfied by the readers and the students. Therefore, the school library collection has assisted teaching and learning, and in accordance with school curriculum materials, provide necessary support to teachers and students. 3.1.1The importance and purpose of university library * Support teaching, and integration of various teaching subjects, to help teachers enrich the teaching contents * Provide information about wide ranging subjects is a must

    • Word count: 1730
  24. Company culture - secrecy and the possible drawbacks for customers. Examples from Toyota and Apple.

    In the Toyota case, secrecy contributed to people losing their lives because of a defect in the vehicle. Toyota continued to produce and sell vehicles knowing that there was a serious defect with the gas pedal sensor. However, the company did not inform anyone of the complaints. Toyota even argued that no defect or trend could be found regarding the accelerator of the vehicle. Company secrecy also kept Toyota from providing technical data to the NHTSA while the government was conducting their own tests. 3. What are some of the other potential disadvantages of such secrecy? The potential disadvantages of a company using methods of secrecy revolve around the stakeholder.

    • Word count: 1764
  25. The report provides an analysis and evaluation on the key business functions of Coca Cola Amatil. The report gives an in depth investigation into the operations, marketing, employment relations and the financial aspects of the company. Coca-Cola Amatil is

    In 2006 CCA announces $200 million automated warehouse development in Northmead and Eastern Creek. Operations CCA currently has operations in five countries- Australia, New Zealand, Fiji, Indonesia and Papua New Guinea. Their head office situated in Sydney and in 2006 CCA announced new automated warehouse development in Northmead and Eastern Creek, in Western Sydney. At Northmead the 35 year old existing site was revitalised at a cost of $110 million to accommodate a new automated distribution centre and new manufacturing product line.

    • Word count: 1322

Conclusion analysis

Good conclusions usually refer back to the question or title and address it directly - for example by using key words from the title.
How well do you think these conclusions address the title or question? Answering these questions should help you find out.

  1. Do they use key words from the title or question?
  2. Do they answer the question directly?
  3. Can you work out the question or title just by reading the conclusion?
  • In This unit I am gong analyse the product knowledge required by employees of the organisation. The organisation that I am going to analyse is Alton Towers.

    "Conclusion From my research I have found out a great deal about how Alton Towers runs its park. From my research I have examined the secondary research methods used by Alton Towers. From my secondary research I believe that the most effective type of method to delivery product knowledge is the use of the Alton Towers website. This is because it can be easily updated and changed to suit customer types or any up and coming events. I believe it is a quick and good method of delivering product knowledge as the amount of people that have access to a computer is constantly growing. I have concluded that Alton Towers has excellent product knowledge and that the majority of its staff where able to deliver accurate and reliable answers to any of the questions that I asked members of staff. From my research I conclude that the most affective type of primary research undertaken to get up to date product knowledge from staff is questionnaires. The only problem with this is that it is time consuming to find a member of staff and ask several questions. This type of research is affective if a person needs to know one or two questions but to find out lots of product knowledge I would recommend an educational talk."

  • With reference to the car market, discuss the case for and against engaging in niche marketing as distinct from mass marketing.

    "In conclusion, the most effective market for the motor industry is the mass market which is the volume car produces because there are many people who are interested in purchasing cars at affordable prices than for higher prices from the luxury car produces. This means the mass market are more likely to become successful as a whole because there will always be people who will be interested in purchasing affordable prices cars than for high end cars who generally cater fewer customers. Therefore, since there will be on-going purchases from the volume car producers they're likely going to become much more successful than the luxury car producers."

  • Analyse the arguments for First Cars car club proposal. June 2010 AQA

    "In conclusion, I think First Cars should take the risk. The evidence shows that the business has to take drastic action to stop further falls in profit. This strategy of market development (same product but new market) is not as risky as diversification but should be more profitable than trying to penetrate the car hire market further. Although First Cars may have to wait for several years before the proposal becomes profitable there is scope for a successful result, especially as the costs of running a car are forecast to increase which should raise demand for car clubs. The main factor which will influence success is whether the business, managers and workers can change their culture from a low price low customer service business into a high price and high customer service one. If they can do this then I think the car club will be successful and I recommend that First Cars goes ahead with it."

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