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AS and A Level: Case Studies and Analysis
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What is corporate social responsibility?
- 1 This is where businesses behave in a way that is seen as being ethically acceptable and beneficial to all stakeholders including the wider community.
- 2 An example would be a commitment to only buying raw materials from fair trade suppliers. This may raise costs so the business is being socially responsible and not buying from the cheapest source.
- 3 Sceptics may say that the business only behaves in a socially responsible way for the publicity they get from it.
- 4 This may be the case but it still makes it in the best interest of the business to be socially responsible. Think of other benefits to a business e.g. in the motivation of staff, the long term profit.
- 5 The free market view would be that the business only has responsibility to its owners (the shareholders) and anything which raises costs in the interest of social responsibility will be passed onto customers in higher prices anyway.
Top tips for analysing a business
- 1 Internal sources of information about a business will include the company accounts, press releases, company website, adverts etc. Remember who is writing them and why. Treat them with some scepticism.
- 2 External sources of information include Wikipedia, newspaper articles and internet sites.
- 3 Consider why a business has taken a particular course of action. What are its corporate objectives? What are its competitors doing? Is this a response to external or internal factors?
- 4 When evaluating use comparisons with previous time periods, with competitors and with its declared objectives.
- 5 Be prepared to question. Do not take what a business says uncritically. You may not know the real situation but questioning issues will still be worth marks.
Five things you need to know about stakeholders
- 1 Stakeholders are any individuals or groups that have an interest in or are affected by the activities of a business. These include shareholders, employees, customers, suppliers, government and local community.
- 2 Most businesses will need to take into account the interests and needs of the different stakeholder groups when making decisions. The relative strength and influence of the different groups may be reflected in the final decision.
- 3 When analysing a business you may need to consider the effects of any course of action on all the stakeholders. The effects will differ.
- 4 Stakeholder groups will usually have different interests that a business must resolve e.g. employees will want fair pay and job security while shareholders will want low costs.
- 5 Be prepared in your analysis to point out the winning and losing stakeholders. Some people criticise the whole stakeholder concept and say that businesses are only really interested in satisfying the shareholders.
- Marked by Teachers essays 22
The Ansoff Growth matrix is a tool that helps a business decide their product and market growth strategy. There are four sections in an Ansoff Matrix: Market Penetration - This occurs when Sainsbury's enter an existing market with an existing product(s). Sainsbury's would seek to achieve four main objectives when using this. * To maintain or increase the market share of current products - Sainsbury's can achieve this by using a combination of pricing strategies, advertising campaigns, sales promotions and more recourses dedicated to personal selling. * Securing dominance of growth markets * Restructure a mature market by driving out competitors - To do this Sainsbury's would need to develop a much more aggressive promotional campaign supported by a pricing strategy that would be unattractive to competitors.
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The rationale for the strategy is to broaden the scope of the business to enable it to deliver strong sustainable long-term growth by following the customer into large expanding markets at home such as financial services, non foods and telecoms - and new markets abroad, initially in central Europe and Asia, and more recently in the united states. Tesco is both national and international which means it is situated in other parts of the world. Criterion 1(P2) 1. What does the term Stakeholder mean?
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financial problems would have meant that the owner, Julian Richer would have been in such a big trouble or have been personally liable for any debts. The size of Richer Sounds is medium sized organisation. In 2003 we employed 376 people, including directors, 110 worked in office or in management, 203 worked in retailing and warehousing. They have 45 stores around whole UK. Richer Sound was listed as being the top British-owned company in the official list of the UK's 100 Best Companies to work for.
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There are two main types of customer in the travel and tourism industry. These are internal customers and external customers.3 star(s)
External customers are the customers who book or pay the organisation there money to stay or to use there services. Type of customer Needs How the accommodation sector meets their needs. Families Families tend to go for package holidays, as this means that all the work of organising the holiday is done for them. Also these are normally quite cheap as they are last minute deals, and they are in 3 star plus hotels. Families need to know that that there children will be safe on holiday, such as knowing that there as a high balcony, as they sometimes have
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Schenker Logistics (Malaysia) Sdn Bhd company analysis. Schenker Logistic Sdn Bhd is basically an Integrated Logistic company that helps their customer with Supply Chain Management (SCM) as well as an information provider for their clients.
airfreight ranking enable them to deliver the finest import and export services available. At Schenker Logistics (Malaysia), we offer our customers state-of-the-art access to shipment information via the world wide web. Our customers track their shipments, 24 hours a day, 7 days a week. Advanced Seafreight Services Schenker Logistics (Malaysia) offers the complete range of Ocean Freight Services for all types of cargo and requirements: * Full Container (FCL) - For huge bulks and large quantity, better discount offered * Consolidation Shipments (LCL) - For supplier with less stocks and products that needs to consolidate with other suppliers' stock in the same container.
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Estimates place the total volume of oil released at over 200 million gallons. 'On the evening of April 20, 2010, a gas release and subsequent explosion occurred on the Deepwater Horizon oil rig working on the Macondo exploration well for BP in the Gulf of Mexico' (Source: http://www.bp.com/sectiongenericarticle800.do?categoryId=9036575&contentId=7067541) The explosion led to a fire which burnt for 36 hours before the rig sank, and hydrocarbons leaked into the Gulf of Mexico for 87 days before the well was closed and sealed by experts.
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In this assessment I will be looking at Tesco and Marks & Spencer I will be describing their activities, products and services and how they have changed
Tesco offers six product brands to its customers which are (strategies of selling): 1. Tesco finest -competing with marks and Spencer product and groceries 2. Tesco organic- which is aimed at upmarket shoppers 3. Tesco- which is the same quality as national brand 4. Tesco value - competing with Lidl products and it's for people who are on budget. 5. Tesco healthy living- less sugar and salt on these types of groceries 6. Tesco kids- aimed at kids and also has minimum artificial ingredient.
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Also by selling the own brand they don't have to relay on other suppliers, and also by Tesco using the own brand they will have more control over their products. Furthermore transportation will be a lot easy because all the goods only get supplied at Tesco. Provision of products enhancing functions Transportation is vital because if the suppliers are late then Tesco will lose lot money so for this not to happen Tesco orders goods before it runs out, it also has warehouse close to it so the goods can be transported as quick as possible.
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It is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations. Source: http://en.wikipedia.org/wiki/PESTLE Political factors By analysing the political influences that affect Tesco PLC (e.g. change in governmental leadership, changes in national minimum wage, changes in interest rate etc), the company have been able to identify areas of the political factor that their business can stay updated with resulting in good planning and forecasting of future actions. They would agree that the Political factor of the PESTLE analysis is very useful for understanding the governmental environment and what to do when there is a change in political parties.
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Since its creation in 1987, LVMH remarkably established its more than 1.800 stores worldwide through its strong growth dynamics. 2.0 Customer Care Strategy 2.1 Development of Customer Care Since 1854, the company devotes to "travel philosophy", to advocates that the customer should have an exquisite, quality and comfortable travel, and these are the basis of design. Owing to the firm is make luxury products for the entire world, except the high-end products, LV provide special services to both internal customers and external customers. At fist, the company only focus on products but after realize people is determining factor, the firm put forward that they should help staffs to grow up and further to encourage employees self-improvement.
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German company Aldi started to go global after Second World War, time characterised by common market in European countries, which means it was time when trade barriers were reduced and goods and production factors ( labour, capital, technology) could freely move from country to country. As this company was already big enough to invest in other country it firstly invested in Austria, country which borders on Germany.
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In addition, Tesco is located right opposite my house which means there wouldn't be any extra costs in travel. Since I have to come into college anyway, it wasn't a problem to transport our selling product from North Harrow to Uxbridge College. When discussing the price we came to the conclusion that people are more likely to buy 2 cans at once if we sell the Product for �0.50 per Can. We also believed that most people are likely to decide to buy their drinks off our competitors "MAJER" who sell their product for 50 pence per can. At the very first, our group thought of selling I.D strings.
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Im going to investigate two contrast types of business organization. I have chosen for a company in a private sector and a organization in the voluntary sector. New Look and Save the Children.
That's a company in the private sector. They sell fashion for women, men and teens. Their head office is in Weymouth, Dorset in the United Kingdom. They have in 16 different countries a couple stores. In total there are about 1050 retailers in the world. So there are at least 30000 employees in the world who work for the New look. The other business that I chose is the foundation International Save the Children Alliance. That's an organization in the voluntary sector. They are active in more than 110 countries in the world. The foundation wants that every child has the right to a healthy, happy and fulfilling live.
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They would like to give the best thing to their beloved one. Thus, pets' wedding ritual can even be a dream of the customers. Pedding will also provide pets' keeper (customers) with a unique and innovative environment for enjoying their pets' sweet wedding party, and customized wedding services based on the requirement of customers. Pedding will appeal to individuals of all pets' keepers and fanciers. The workable plans and the professional staffs (that are us), will appeal to a perfect wedding plan to its customers. Moreover, there would be a permanent membership of Pedding after both pets owners first patronize.
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Customer service is the key for any business to succeed for example Holiday inn which was first opened Memphis, Tennessee, U.S it became very popular because of, offering high standards of customer service, which now holiday inn is very popular for offering excellent customer service so this shows that customer service gives reputation to customers. Customer service is also very important because customers all ways take their experience with them, so if an organisation offers a bad customer service the that customer will take their experience and share it with their friends and relatives which will result the customers friends
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Everyone in the team is important and deserves respect, so I listened to their ideas and valued their contributions. I was sensitive and tactful in disagreements. Raising team morale and reducing tension in a team is very important when defusing resolving conflict within a team. Once there was a disagreement between two team members and I resolved this by stepping in and trying to identify the positives in both positions; making it a 'win-win' situation. It is even better if you can anticipate conflict as actions can be taken before hand to avoid it.
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In this essay I am going to be talking about McDonalds competitors and how they have affected and made McDonalds the company they are today.
The four competitors that I am going to focus on are: * KFC * Burger King * Costa Coffee * Wimpy KFC KFC would probably be the biggest competitor to McDonalds as it is the next biggest franchise from McDonalds itself. KFC is one of the 50 most recognized consumer brands in the world. It all started by a man called Harland Sanders in the 1930s when he bought a small hotel and caf� in Corbin, Kentucky and by 1964 there were 838 restaurants across the United States.
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Hence business with good customer service has competitive prices, helpful and friendly staff and responds to complain swiftly. Good customer service will be effective in its task if: * It has the ability to win new customers. It can do this by reducing the price of service so as to attract a large number of customers. * By providing a good service, customer loyalty is likely to be met. If customers keep on buying from the business, the business is going to increase its sales revenue.
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This will help succeed the aim 'Profitably and significantly increase global confectionery share', Cadburys a bring a old idea back which the public want therefore result in strong growth in the emerging market which is exactly what Cadburys want. Cadburys also use extension of products very well. This is shown in section product 4 in task 3. Firstly Cadburys started of with the popular Dairy Milk, however as years have gone by and competition has gone tougher, so therefore Cadburys have extended the Dairy Milk range. As shown in task 3, they have extended Dairy Milk into 9 other products.
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As a result, firms with superior resources and capabilities enjoy competitive advantage over other firms. Value Chain Analysis Firms make products or provide services by engaging in many different activities. The basic structure of these activities is embodied in the firm's value- chain. Value-chain activities are of two types: primary activities and supportive activities. Primary activities include inbound logistics, operations, outbound logistics, marketing and sales, and services. Support activities include human resources, accounting and finance operations, technology, and procurement. All the activities -primary and support are potential sources of competitive advantage or disadvantage of any firm.
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We will be using various different Microsoft Office Packages and below are some main advantages: 1. When we purchase we can use any product at any time and can also use them all at the same time. 2. We can also use the programmes to complement one another for example we can create tables in Microsoft excel and then analyse them in Microsoft Word. 3. all the programmes are very easy to use and once we know how to use the rest but even then if there is any problems there is a little Microsoft helper of every package to guide and give advise on questions: Spreadsheets (Microsoft Excel): A spreadsheet is an array of rows and columns whereby data can be added.
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Customers were unsure with the service that it would provide and were happier buying the usual. The Prius wasn't mass produced which also made the costs of production too high, and that meant that Toyota were not able to cut prices and pass savings onto their customers when the demand was low. The creaming/skimming pricing strategy was used to maximise profits, so that the initial cost of research and development could be covered and because the product was innovative customers could not see what the price of similar products were in the market and therefore had to pay the price that Toyota charged.
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Viagra. As Pfizer had spent a heavy R&D on Viagra and to make sure the success of it preceding its competitors, it had to think of ways to outperform them and always maintaining itself in the leading position and profitability.
The following symptoms had been identified: * Rivals such as Bayer/Glaxo and Eli Lilly have come out with their own products and compete direct with Pfizer's Viagra. * Pfizer was not able to meet its sales target with Viagra. * Pfizer could not get an endorsement for coverage under insurance coverage. * Patent issue, whereby it patent on Viagra is expiring in year 2019. Therefore, the problem statement identified is, how should Pfizer strategize itself in marketing, in order to compete in ED via Viagra.
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Lumba became Tony Tan's first business and management mentor. Lumba next re-formed the name Jolibe to Jolly Bee and made the two words form a single name Jollibee, but changed the "y" to an "i". The Jollibee mascot was conceptualized by Lumba inspired by local and foreign children's books. Lumba next created the product name "Yumburger" as well as the name "Chickenjoy". He had the company incorporated in order to benefit from incorporation and leased a house on Main St.
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there main needs are clear signs so they can see where they have to go, we should always provide them with rest areas so they do not have to stand up for a long time, because they can feel dizzy. Older people also have difficulties in walking, so it would be a good idea, if there are escalators so they do not have to use the stairs, and there should be lifts, so that if some one is on the wheelchair, then they don't have a problem.
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