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AS and A Level: Case Studies and Analysis

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What is corporate social responsibility?

  1. 1 This is where businesses behave in a way that is seen as being ethically acceptable and beneficial to all stakeholders including the wider community.
  2. 2 An example would be a commitment to only buying raw materials from fair trade suppliers. This may raise costs so the business is being socially responsible and not buying from the cheapest source.
  3. 3 Sceptics may say that the business only behaves in a socially responsible way for the publicity they get from it.
  4. 4 This may be the case but it still makes it in the best interest of the business to be socially responsible. Think of other benefits to a business e.g. in the motivation of staff, the long term profit.
  5. 5 The free market view would be that the business only has responsibility to its owners (the shareholders) and anything which raises costs in the interest of social responsibility will be passed onto customers in higher prices anyway.

Top tips for analysing a business

  1. 1 Internal sources of information about a business will include the company accounts, press releases, company website, adverts etc. Remember who is writing them and why. Treat them with some scepticism.
  2. 2 External sources of information include Wikipedia, newspaper articles and internet sites.
  3. 3 Consider why a business has taken a particular course of action. What are its corporate objectives? What are its competitors doing? Is this a response to external or internal factors?
  4. 4 When evaluating use comparisons with previous time periods, with competitors and with its declared objectives.
  5. 5 Be prepared to question. Do not take what a business says uncritically. You may not know the real situation but questioning issues will still be worth marks.

Five things you need to know about stakeholders

  1. 1 Stakeholders are any individuals or groups that have an interest in or are affected by the activities of a business. These include shareholders, employees, customers, suppliers, government and local community.
  2. 2 Most businesses will need to take into account the interests and needs of the different stakeholder groups when making decisions. The relative strength and influence of the different groups may be reflected in the final decision.
  3. 3 When analysing a business you may need to consider the effects of any course of action on all the stakeholders. The effects will differ.
  4. 4 Stakeholder groups will usually have different interests that a business must resolve e.g. employees will want fair pay and job security while shareholders will want low costs.
  5. 5 Be prepared in your analysis to point out the winning and losing stakeholders. Some people criticise the whole stakeholder concept and say that businesses are only really interested in satisfying the shareholders.

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  1. discuss the extent to which different stakeholders would regard BPL as a successful business

    Wilhelm, BPL's managing director, has set an objective "for BPL in 2011 is to reverse the decline in revenue and net profit margin". Wilhelm also mentions of a "difficult trading year" present in 2010, though a somewhat contradictory statement to make when compared to the growth in the first three quarters of GDP in 2010, with a believed growth figure in the fourth quarter as far as his knowledge is concerned. The change in GDP figures show 2009 decreasing by 3.4% overall, indicating it was actually more difficult for the whole UK economy than for trading than 2010, which had a figure of +1.7%.

    • Word count: 840
  2. Q: Evaluate Flybe's chosen strategies in the light of the changes it faces

    Howver, the problem of being a 'thin route' appears likely to be non-existant seeing as the routes from from a major capital city to three busy and used airports. The acquiring of the flights will help Flybe's position in the longer term in their UK market. Another of Flybe's strategies to initially purchase of 35 jets, with the option to buy a further 105 aircraft. The jets contain 88 seats, fitting with Flybe's current 70-120 seater jets, thereby maintaining their current successful crop of aircraft.

    • Word count: 862
  3. The following report analyses Franklin & Moore LLCs (F&M) marketing plan in relation to the elements of the marketing plan, the strengths and weaknesses of the plan, and also makes suggestions for improvement.

    7 Franklin & Moore LLC's (F&M) Franklin & Moore LLC is an accounting firm offering traditional accounting services and business consulting. The firm has a high reputation and is known throughout the San Clemente, California area as one of the top three accounting firms.8 Franklin & Moore LLC serves the accounting and financial needs of businesses and individuals to enable them to realise their financial goals. Marketing Process The marketing process is , "The process of (1) analysing marketing opportunities; (2)

    • Word count: 1961
  4. Evaluation of types of business communications with examples from Bernard Matthews, Vodaphone and Primark.

    They also wanted to change the perception of turkey as being mainly processed food, and to change buying patterns of customers to make Turkey their main source of protein. To do this, they needed to promote Turkey as being a tasty and healthy option. They advertise in the press along with advertising on TV to get their message about their business across. In previous Bernard Mathews would advertise around Christmas time mainly as this is when most people buy Turkeys.

    • Word count: 2508
  5. What are the micro and macro environmental forces which may pose direct or indirect challenges that affect the success of McDonalds?

    They keep competitive prices and have added a value menu for those customers that make their decisions based on price. In the recent years with the market crash and the unemployment rate at an all time high the value menu has likely kept customers from giving up fast food, sometimes what's on the value menu is cheaper than cooking a meal and definitely cheaper than going to a restaurant to eat. They also add to their menus based on changing customer tastes.

    • Word count: 4158
  6. Sears Holdings Corporation is the nation's fourth largest broadline (B2C) business to customer retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada.

    Sears Holdings Corporation marketing strategy implications for their brands consist of the company focusing on advertising of their major brands through corporate promotions, in-store promotions, basic and seasonal layout/transition/initiatives, which in turn maximizes sales and profit because of their through clear, concise, appropriate communication. They also place great emphasis on competitive pricing strategy. SHC marketing strategy for many of its brands consist of alternative media as a key part of its marketing strategy over the years; developing Sears Holding has worked on a range of promotions and communications vehicles that reach consumers through the web, cell phones and social networks.

    • Word count: 1559
  7. This report is about different types of communication used throughout the Chelmsford College. Chelmsford College uses a lot of verbal communication and non-verbal communication.

    Chelmsford College uses a lot of verbal communication and non-verbal communication. Verbal communication means is a one way for people to communicate face-to-face. Sounds, words, speaking and language are some of key components of verbal communication. Verbal communication is one of the easiest ways to communicate. Some examples of verbal communications are speeches, telephones, interviews, meetings. Advantages of verbal communication * Oral communication allows for immediate feedback such as the opportunity to ask questions when the meaning is not entirely clear. * The sender is able to check and see whether if the instruction is clear or has created confusion.

    • Word count: 1519
  8. Finance. I will be describing what internal and external sources are. I will then state which finance source Asda are most likely to use and why.

    When a business makes a profit, the owners have a choice: either take out it the profit from the business by way of dividend, or reinvest it by leaving profits in the business. Selling assets Selling assets is any item that is owned by an individual or business, especially that which could be converted to cash. Examples are cash, securities, accounts receivable, inventory, office equipment, real estate, a car, and other property. External sources External sources of finance can be funded to help the business.

    • Word count: 851
  9. Identify how two organisations plan recruitment using internal and external sources - Kent Council and Kershaw Leonard Recruitment Agency.

    The organisation would require additional employees and would have to provide resources and training for them. Vacancies may be temporary or permanent. Organisations are changing as well as expanding, so the volume of work may not be going up, the type of work that is needed may be changing which new staff have to be recruited. Decision to recruit: As when the organisation does recruit a new person, it will make sure that is necessary on permanent basis and the work cannot be done by somebody else. Organisations also consider how productive its employees are by looking at how many material goods are produced per person.

    • Word count: 1629
  10. Evaluation of Planning. I used five different techniques to enable me to produce final product. These techniques were action plan, summary action plan, mind maps, Gantt chart and critical path. These are techniques used by professional companies for thei

    I then typed this up so I could see the big picture. I would use this technique again it outlined my project and gave me a clear idea of tasks I was required to do to complete this project. In my action plan I broke down my project into seven sections and I then broke down these sections into tasks. Mind map: After doing the action plan we met again and discussed the mind maps we used the smart board to create a record and we created a mind map for the every single task.

    • Word count: 3164
  11. Case study on budget at a fashion retail business.

    When their doors opened 1,000 people were in the queue and the business took �25,000 on that day alone. The shop 'Girls Talk' became Liverpool's number one fashion boutique and more shops followed. Being quick to see fashion trends they made �750,000 on a line of printed T shirts and before too long Jeff was a millionaire. They opened a new store with the patented name of Tickled Pink and this too was a huge success. Their brands became household names and they ended up supplying over 600 independent shops. In 1992 recession hit the high street and consumers stopped spending on fashion clothes.

    • Word count: 1810
  12. Sainsbury has a number of aims and objectives that they try to meet to ensure that they provide the highest level of customer service and high quality products.

    We support good causes through our Active Kids and Local Charity of the Year schemes and our longstanding partnership with Comic Relief." This helps the community around the stores and helps the local economy grow by giving more people jobs. * Fairly-priced products: Sainsbury plan on working with our suppliers to ensure the sustainability of our products in the round, taking into consideration their economic, environmental and social impacts. This ensures that people get the best value of product for their money.

    • Word count: 2009
  13. Financial risk factors affecting Singapore airlines

    Foreign currency risk Singapore airlines has about 66% of its total revenue and 67% of total operating expenses dominated in foreign currency, most of which are USD, UK Sterling Pound, Japanese Yen, Euro, Swiss Franc, Australian Dollar, Hong Kong Dollar, etc. The Group generates a surplus in all of these currencies except USD which is due to capital expenditure, fuel costs and aircraft leasing costs. A change in currency exchange would affect the profit of the company. Singapore airlines (SIA)

    • Word count: 1373
  14. Internal Control Case Study. Some of the important independent components of internal control system which an organization should have are:

    It is the firm leader's responsibility to ensure that the organization values integrity and any unethical activity would be punished. Secondly, managing its control activities is considered to be the backbone of any organization. In order to tackle the risk such as fraud the organization should design its policies accordingly. Having lesser number of employees gives an advantage to LJB. The firm builds a long term relationship with its employees and which suggests loyalty and low employee retention. If the employees are less it is also easier to set new rules and implement.

    • Word count: 1114
  15. Infosys and Corporate Social Responsibility in India

    This will damage the entire premise of sustainability that the company promotes about its CSR. The extremely local nature of these activities (most are based in and around Karnataka) show that Infosys is perhaps trying to build a good relationship at home where it wants to address as many problems as possible. However, scaling up of these activities will be the real test of its CSR practices because being a global company it cannot afford to limit its welfare activities to only one region.

    • Word count: 3541
  16. John Deere's long term business plan

    John Deere is a listed company and its stock is sold and traded on the New York, Chicago, and Germany, stock exchanges. The following are the core operations of John Deere. John Deere offers tons of products and services, with the help of its many subsidiaries, its involved in the manufacturing, distribution, and financing of a large and complete line of agricultural equipment. The product line also includes a very broad range of forestry and construction equipment, and various consumer and commercial equipment.

    • Word count: 2004
  17. The main purpose of this research is to know and analyze whether the Olympic 2012 will benefit the image of London as the major tourist destination.

    4.1 The importance of the public support to the Games 4.2 The economic impact of previous Olympic Games 4.3 The economic benefit to the UK 4.4 The economic benefits to retail sectors 4.5 Benefits to the retailers 4.5.1 Official sponsors 4.5.2 The Non-sponsors 4.6 The additional footfall 4.7 The increased visibility of the British brands 4.8 The financial gain 4.9 The golden opportunity for the London 4.10 The boost for sport 4.11 The boost for the business, jobs and skills 4.12 The creative capital 4.13 Boosting the health and sporting success 4.14 On tourism 2012 games impact in London 4.15

    • Word count: 13340
  18. I will be producing the main resources I will need in order to run my business. I need to cover both human (staffing), physical (premises, machinery, equipment, materials, stock, etc.) and financial resources

    Productivity is also an important factor in making the best use of people. Setting figures will help to ensure that they are productive, but will also ensure that they are not expected to do more than is realistic. Producing a product or providing a service involves inputs being into outputs through a process or operation. The inputs are the resources that the business needs to complete the activities and meet the aims and objectives. They are factors of production for producing goods and delivering effective services. Outputs are the products and services the business produces and relies on to succeed.

    • Word count: 2411
  19. Describe two different organisations in different sectors and clearly identifying their main purpose. Tesco and the Red Cross

    In 1979 Tesco's annual sales reached �1 billion. In 1983 Tesco Ltd became Tesco PLC. In 1994 Tesco become the first to offer customers a service commitment at the checkouts. Tesco opened its first 24 hour trading store and also started to open stores in Europe in 1996. In 2000 Tesco.com was launched. In 2011 a new CEO takes over this was Phillip Clarke, in order to update strategies and vision. 1 Tesco's main primary goal of business is to make a profit; they do this by selling groceries, clothing and electrical items, also in the recent years they have expanded to giving services such as many types of different insurances, banking, telephone and internet services.

    • Word count: 1194
  20. How Evans Enterprise party and wedding planners could use IT to help manage their business.

    35 6.2.1 Advantages of EDI (Electronic data Interchange) 35 6.2.2 Disadvantages of EDI (Electronic data Interchange) 35 6.3 Email 35 6.3.1 Advantages of Email 36 6.3.2 Disadvantages of Email 36 6.4 Intranet 37 6.4.1 Advantages of Intranet 37 6.4.2 Disadvantages of Intranet 37 6.5 E-commerce 38 6.5.1 Advantages of E-commerce 38 6.5.2 Disadvantages of E-commerce 38 6.6 Internet 39 6.6.1 Advantages of Internet 39 7.0 MIS 40 7.1 What is MIS 40 7.2 Features of MIS 40 7.3 Benefits of installing MIS 41 7.4 How Evans enterprises can benefit from installing a MIS 41 7.5 Who in Evans enterprises will benefit from a MIS?

    • Word count: 12748
  21. Small Business Strategies - identifying the target market, necessary skills, plans for development and legal and financial constraints.

    Competition Information gained from competitors such as the cost of rival products, financial position of the organisations in terms of profitability, sales, market shares share and so forth. This will help a business to identify the weaknesses and strengths of competitors allowing them to compete more effectively. Market trends The actions taken by other companies and within the industry that provides indications of the overall future direction of the marketplace. Researching the market environment will help businesses to identify market trends, the potential size of the market and the market shares of other businesses, the various market segments and characteristics of these segments (age, gender, income etc).

    • Word count: 5755
  22. Schenker Logistics (Malaysia) Sdn Bhd company analysis. Schenker Logistic Sdn Bhd is basically an Integrated Logistic company that helps their customer with Supply Chain Management (SCM) as well as an information provider for their clients.

    airfreight ranking enable them to deliver the finest import and export services available. At Schenker Logistics (Malaysia), we offer our customers state-of-the-art access to shipment information via the world wide web. Our customers track their shipments, 24 hours a day, 7 days a week. Advanced Seafreight Services Schenker Logistics (Malaysia) offers the complete range of Ocean Freight Services for all types of cargo and requirements: * Full Container (FCL) - For huge bulks and large quantity, better discount offered * Consolidation Shipments (LCL) - For supplier with less stocks and products that needs to consolidate with other suppliers' stock in the same container.

    • Word count: 2058
  23. Business Ethics - how B&Q tries to be ecologically aware.

    From 1998 and onward, all of B&Q's stores have been fitted with a Trend Building Management System. This will control all heating and lighting through out the store. However since 2002, all of the newer stores have been fitted with dimming facilities to the sales area lighting and in order to help maximise energy savings a quarter of the roofs are fitted with translucent panels. As the natural day lighting increases, the system will dim the stores lights to a minimum present level which is (30%). The dimming system will also operate at 50% lighting levels overnight to save energy during restocking.

    • Word count: 1430
  24. Disneyland and M&S. I am going to investigate customer service in two separate businesses, these are Disneyland Paris and Marks & Spencer.

    On the 12th April 1992 Disneyland Paris opened its doors to the public and quickly began to thrive. However the park was then originally named Euro Disney Resort, until 1994 in which the name was then changed to Euro Disneyland Paris. One year later in 1995 it was again changed this time to Disneyland Paris. Just six years on the park owners decided it should be called Disneyland Resort Paris, however in 2009 changed it back to the previous name of Disneyland Paris.

    • Word count: 13632
  25. SWOT analysis of Disneyland Paris

    Swot analysis Strengths * Wide target audience * Businesses reputation * Location * Merchandise * Multilingual staff * Maps/ sign posts are multilingual * Disabled facilities * Good product knowledge * Fast passes * Two parks (main & Walt Disney Studio's) * Special and promotional offers Weaknesses * Queues * Expensive * The Environment * Doesn't cater for all ages Opportunities * Develop customer service further * Expand and develop rides * Attract young adults better * Develop multilingual services Threats * Other parks This SWOT analysis has revealed that there are a large number of strengths for Disneyland Paris, compared to the amount of weakness for the business.

    • Word count: 4156

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