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Case study - How well is Whole Foods Market performing from a strategic perspective? Is the strategy working? Does the company have a winning strategy?

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Introduction

The chief elements of the strategy There are chief strategies are WHOLE FOOD, WHOLE PEOPLE and WHOLE PLANET. * Selling the Highest Quality Natural and Organic Products Available This is brand image of whole food market. And John Mackey created the first market in highest quality natural and organic products. It is successful. * Satisfying and Delighting Our Customers Worth of mouth is better than advertisement. Though the price more expensive than the other market, if customers have enough money, they are willing to buy highest quality and price natural and organic products in whole food market * Team Member Happiness and Excellence Make employee excellence; make customers happiness, Whole Food Market put customer in first, employees in second, shareholders in the end. * Creating Wealth Through Profits & Growth Sell highest quality health food in higher price not only earn more money but also can Survey of most or worse market demand * Caring About Our Communities & Our Environment Good environment about produce natural and Organic Products such as vegetable and ...read more.

Middle

Team members will communicate and cooperate with each other and obtain the many kinds of information and knowledge. Employees can creative more ideas. Using the power of groups to make an effort to company. The key of contributed to Whole Foods Market success are highest quality, satisfying customers and team force. How well is Whole Foods Market performing from a strategic perspective? Is the strategy working? Does the company have a winning strategy? The Whole Foods brand stands for best- quality, organic goods, is performing well from a strategic prospective as they are increasing their locations and markets. They continue to provide healthy high quality foods and brands that are good for consumers, the environment, and their own growth in the industry. Whole food appeals to a greater social responsibility and has a strong distribution network. They have a competitive advantage to other supermarkets because of their high and fine products that they carry. ...read more.

Conclusion

2. Adjust Measures to Local Conditions each busy section or prosperous business district faces high-end consumers is not the same. For example cooperation with the Chinese market , if whole food will open in Shanghai, because the Shanghai is the cosmopolitan city, The high-end supermarket target consumer groups will be mainly focused on a foreign high-end consumers. High quality high level of the organic food will no longer be whole food characteristics, but can afford a high price of people would not less. If whole food market will locate in Xiamen, high quality high level of the organic food can be whole food characteristics, not like Shanghai that would have so many people to buy. 3. Local Culture: Internationalization is a huge barrier, China is a large agricultural country, cooperation with the Chinese Farm, into some of the local culture, it can cut down the price, and also can helps to keep food fresh cooperation with the local farm, launch of the local characteristics of organic food, so as to attract more high-end consumers. Road transport conditions of China are good; it has a great degree of protection for fresh food ...read more.

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