Case study on making Clothing on computer (computer aided design).

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Page 410 Case Study B2

  1. Sunil has derived many benefits from the use of I.T in establishing his business. He was able to design the clothing on computer (computer aided design) and see what the clothes would look like on his family and friends without having to spend money actually making the clothes for his family and friends to try on which would have been wasted if the clothes didn’t look good on.

The factory in Calcutta, India can download the computer files with the designs on in a matter of seconds. Whereas without the use of I.T the designs would have to be sent by post which could take days or weeks to get there. If Sunil wanted to make an alteration or remove one of the designs he would be able to do it before work was started most probably because of the speed of Internet connections/email; yet if it had to be done by post then money would be lost because production would have probably started due to the length of time taken for the information to get there or due to it being lost in the post.

Sunil is keeping costs down by using cheap labour in India and cutting them further by communicating to them via computer where images can also be seen instead of just a voice or writing instead of expensive call rates etc.

By creating the website Sunil has benefited because consumers from all around the world can log onto the site and make a purchase giving Sunil a global target market. The website also creates customer satisfaction because consumers can choose the design and colours they want by simply clicking on them, plus there can be very little complaints made about size and fitting with customers entering precise measurements so the clothes are made to fit perfectly.

When Sunil needed extra staff it was possible for the two extra designers to work from home yet have direct EDI links with Sunil to contact him when necessary.

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Overall I.T has helped Sunil a lot, he hasn’t had to spend capital on buying premises in the UK, and he can save money by using C.A.D. and by having a low cost communication service with producers, customers and designers.

2a.        If the pattern of business being able to start up with only a small investment becomes more widespread then the competitiveness of markets may increase quite dramatically due to more and more people deciding to start up their own business and entering a particular market because little capital is needed compared to traditional businesses. With money not being needed ...

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