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Case study on Safeway

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- The name of my business that I have chosen for my case study is called Safeway. Safeway is one of the leading grocery retailers in the UK, with annual sales of around �9 billion, 90,000 employees and nearly 480 stores nationwide. Their stores attract around 8 million shoppers every week. The type of my business is a public limited company. Safeway is in the tertiary sector because it purchases wholesale goods and sells them as a retail store. Originally Safeway was a US owned company called Safeway Food Stores Ltd. The parent company was Safeway Inc of California. Their first UK store was opened in Bedford in 1962. Over the next two decades the company's portfolio of stores rose to 133, establishing it as a serious player in the booming UK food retailing market. ...read more.


Safeway's stated aim is "to be the best at fresh food - offering outstanding fresh foods of consistently high quality, sold in a stimulating and different way". They also aim to be best at availability, so customers can always find the products they want on the shelves. Safeway's objectives are stated as 1. "Focus on product and price - Safeway will be recognised for offering great value and above all, great offers. 2. Best at fresh - Safeway offer outstanding fresh foods of consistently high quality, sold in a stimulating and different way. The stores will have better lighting, improved layouts, wider assortment, and a real sense of abundance in merchandising as well as more colours. ...read more.


One of the main reasons that they check the business so that it runs well. The objectives change according to the competition they have from other companies like Tesco and ASDA, for prices, number of goods side etc. Here is a table, which shows its activities: - Activities Item Where Why Sell products Food products Personal and domestic products In all of the stores Main business Sell services Petrol Restaurant Wine shop Newsagent Florist In most of the stores Main business Advertisements To general public In local newspapers, magazines, leaflets and on the internet Billboards To compete with other supermarkets like Tesco etc Research As surveys with the general public Outside the shop To improve service, get different types of products in their Richard King ...read more.

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