Case study on Toys R Us

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Dexter Smith        Unit 33; Effective Retailing TASK 3 – P3 Carphone Warehouse Toys-R-UsDifferences or Similarities Steps towards closing a sale 1. Opening the sale Carphone Warehouse is very professional when opening a sale, as the customers are always approached by a member of staff as soon as they walk into the store. The member of staff will ask the customer what type of product they are looking for, and with this information they do there best to find the most suitable product for them. The member of staff also talks about the products features, advantages and disadvantages, basically, the member of staff does their best to sell the product in an effective way by explaining its features. Toys-R-Us is a very large busy toy store, and customers are hardly approached by a member of staff. If a customer wants help and assistance, it is up to them to talk to a member of staff, as the store is very large with many different departments; all staff are kept very busy. The member of staff will also talk to
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the customer about the products advantages and disadvantages, and what its best features are. Carphone Warehouse’s sale approach is fairly different to Toys-R-Us sale approach because they are two completely different businesses. Carphone Warehouse is a small store, whereas Toys-R-Us is a very large store. When you enter a Carphone Warehouse store, you get approached by a member of staff and once you do, this member of staff looks after you whilst you are there, making sure that you receive the best product that is most suitable for you, whereas when you enter a Toys-R-Us store, you have to approach ...

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