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Case study on Toys R Us

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Introduction

Carphone Warehouse Toys-R-Us Differences or Similarities Steps towards closing a sale 1. Opening the sale Carphone Warehouse is very professional when opening a sale, as the customers are always approached by a member of staff as soon as they walk into the store. The member of staff will ask the customer what type of product they are looking for, and with this information they do there best to find the most suitable product for them. The member of staff also talks about the products features, advantages and disadvantages, basically, the member of staff does their best to sell the product in an effective way by explaining its features. Toys-R-Us is a very large busy toy store, and customers are hardly approached by a member of staff. If a customer wants help and assistance, it is up to them to talk to a member of staff, as the store is very large with many different departments; all staff are kept very busy. The member of staff will also talk to the customer about the products advantages and disadvantages, and what its best features are. ...read more.

Middle

At Toys-R-Us only the customer knows what product they are looking for, but if they can't find it, they can approach a member of staff and ask for help. The employee will ask the customer certain questions, and from this they will try their best to find the product the customers looking for. If the product can't be found, the employee will find the second best product with the same needs as the first one. Carphone Warehouse and Toys-R-Us have the same identifying needs techniques, as they will both ask customers; what type of product they are looking for, and how much they are willing to pay. If neither of them have the product, they will find a product that best matches the customer's needs and wants. Carphone Warehouse have a variety of mobile phones in store, same price ranges, and same features. Toys-R-Us have hundreds of toys in store, different brands, and a variety of price ranges, so a customer is always spoilt for choice as most products are the same, for example; Barbie, Bratz and Sindy. ...read more.

Conclusion

4. Offering alternatives and matching products to needs At Carphone Warehouse there are many alternatives in store, there are many different brands at different prices, if the customer talks to the member of staff and identifies their needs and wants, the member of staff will do their best to find this product, but if they can't they will look for an alternative. At Toys-R-Us there are hundreds of products, but only a customer knows what they are looking for, the customer can ask the member of staff for help, and if the product the customer is looking for is not in store, then the member of staff can offer the customer an alternative product, for example; Barbie and Sindy, the only difference between these two toys is that Barbie is much more expensive than Sindy. Carphone Warehouse have many alternatives in store which vary in prices, but have the same features, whereas Toys-R-Us have hundreds of products in store with different features. Mobile phones are all really in the same price range, whereas Toys vary in prices, for example; prices could start from �5 and end at �100. Dexter Smith Unit 33; Effective Retailing TASK 3 - P3 1 Fiaaza Hussain ...read more.

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