• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Chase.com's Quest for a Global Web Presence - Overview

Extracts from this document...

Introduction

Chase.com's Quest for a Global Web Presence Overview Chase.com and Chase Manhattan together are an international powerhouse in commercial banking. The bank has been continually growing since the merger in 1955 between The Chase National Bank and The Bank of Manhattan Company; another merger with the Chemical Banking Company of New York in 1996 made Chase the largest bank holding company in the US. It was the takeover of J.P Morgan in 2000, which lead to Chase becoming the powerhouse of international banking. Reasons for development Two of the major problems that Chase Manhattan faced were due to changes in the general business environment. * Globalisation is fast becoming a reality and therefore Chase's domestic customers were now competing with rivals all over the world. Chase in turn had to be able to offer these customers top-quality service wherever they were doing business. * Advances in telecommunications, including the growth of the Internet, forced Chase (as well as all other major banks) to use telecommunications to compete globally. Chase Manhattan had no choice but to expand and set up Chase.com due to the changing global economy. The internet has fast become used in every business all over the world and in order for Chase to keep in touch with it's customers and to keep ahead of its competitors it has to optimise business and links to noncore services. ...read more.

Middle

Enabling growth and competitiveness - an ASP is likely to increase the chances of growth and improved competitiveness of the bank's service, as the work is focused and carried out with expertise by a firm whose primary function is in this domain. Make life convenient - an ASP will not only be able to offer a single point of contact, but also flexibility and the opportunity of upgrades for the system that they design. Full integration support would be on hand with an ASP as well as quality of work guaranteed, as the firm will have experience. Security - Using an ASP with a good reputation and whose work is known throughout the business world, will minimise the chances of security breaches. The fact that Chase, was very specific about the type of company it wanted to work with, ensured that the bank was able to minimise the risks of security problems. However, potential areas of difficulty could be: Industrial Espionage - although this at first appears to be a highly unlikely, it does occur in businesses. Out sourcing non-core services- this enables Chase to improve its service whilst still focusing on its primary core services. The ASP would take control of the system improvements allowing Chase.com to function as normal. ...read more.

Conclusion

Continual operational costs will pay for staffing help desks, however, at all times efficiency will be maximised. System changes will be based on transactions or the number of "hits" received by the website and also by the number of queries received by the help desk, this will enable a consumer orientated effective service. A fully integrated system such as this proposal will require a flexible organisation to allow the most efficient running. Decentralization is very important due to the multinational nature of the Chase.com websites. Chase.com personnel must be prepared to work closely with the personnel of the ASP. Conclusion How successful will the process of implementing a system be to the requirements established by Chase to their ASP? Chase is demanding that the website enables it to have a competitive edge. The system solution is proposing to maintain a fully updated system which will be built on an established technological position, this will provide Chase with a world-class website to help them maintain their respected name in banking and provide them with a competitive edge over others. The solution will make Chase's business completely Internet enabled by providing account information, portals for banking and portfolio and currency management. With the option of updating the system when required to keep Chase ahead of competitors the ASP's suggested solution has all the characteristics of a successful partnership with Chase and its requirements. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. Business Aims and Objectives.

    it to be of satisfactory quality as this is a legal requirements. Some manufacturers try to gain a competitive edge by offering better quality than their competitors at a slightly higher price and try to convince customers it is wroth paying the difference.

  2. project overview

    me to print off the members' membership card instantly with a click of a button, this will save Mr Patel the time of writing out the new membership card by himself.

  1. assigntment - web development

    3. Graphics/animation that users will clearly recognise why you used them i.e. what is their purpose. 2. Produce a Structure Diagram of the website 3. Produce a Flow Chart to show the navigation route through the site. DESIGN continued.. Part 2: Information / Content The FINAL website design should include the following pages: 1.

  2. Microsoft Corporate Profile and Organizational Structure Overview

    In addition, the group includes the .NET Enterprise Server group, the Developer Tools division and the Windows Digital Media division. The Productivity and Business Services group, headed by Group Vice President Jeff Raikes, drives Microsoft's broad vision for productivity and business process applications and services.

  1. This paper is about cookies, the piece of text a Web site uses to ...

    information, such as an e-mail address, MSNBC will allow that user to select the specific information, such as sport scores or stock quotes, he or she would like to see when visiting the site. This is made possible by a cookie, the cookie contains a database key, and whenever the

  2. United Parcel Service Goes Global

    The department ensures that the company worldwide is in compliance with the values and standards set forth in the mission statement and should they fall short of the ideal there are procedures and remedies in place to take the necessary corrective action.

  1. Customer Service Assingnment

    Below is a diagram that illustrates sainebury varying nature of customer support task. PRODUCT DESCRIPTIONQ CUSTOMER SUPPORT PRIORTIES CUSTOMER SUPPORT STRUCTURE Capital Goods, High value, Low Volume Increasing MTFB predictive maintance customer training, Application advice Installation and comprehensive service support.

  2. Investigating Electronic Business. In this section I will be choosing two similar business ...

    The company can sometimes receive direct payment, depending on the payment type. This is easier for the company as they only have to stock the bare minimum, sometimes only the popular items. If extra stock is needed they can easily order from the supplier.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work