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"Choice of Business"

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Introduction

__________________________________ "Choice of Business" -Objectives: My objective is to spot a business opportunity in Colwyn Bay in which I could establish an Internet Caf� because it would be a good idea to open one, since there is lack of competition. -Methodology: * We visited Chester to spot businesses that might be a good scheme that would work in Colwyn Bay and also we checked which shops attracted more people. We stood outside of a shop and counted how many people went in and out of the shop. * From my research done in Chapter 1, one of the best opportunities was a music store, but also other kind of shops like Cafes. We also went to Colwyn Bay town and we studied the business potential (age, sex, and footfall). * I need to think about the local factors that will help my business, such as: > There is a large number of shoppers around Colwyn Bay. * As well as local factors, there are also national factors that also need to be thought about. ...read more.

Middle

Promotions would be given if a client would have used a computer for a couple of hours (maybe a � off) and special offers like Coffee and dessert vouchers. * There are a large number of shoppers in Colwyn Bay, especially on "market" days. * Wide range of ages. (60-10 maybe) * Competition in Colwyn Bay are small cafes with low status. There is only one internet caf�, and it is not very good. National Factors: * The UK's economy has been booming every year. This mean people are getting higher incomes, and this is good for the business, as people will not consider coffee or desserts as high price items, making them a safe-buy item. * Coffee has become a very popular beverage, in fact social groups will be more interested in drinking coffee than tea, juices, or cold drinks; and non-coffee drinkers would have social pressure if they wouldn't drink it, because they would feel uncomfortable around their drinking group. ...read more.

Conclusion

(Some beverages, for example: Beer, cannot be taken to some offices). -Conclusion: I think my business would be successful because of the lack of competition, and the innovating idea of mixing two businesses together (Internet + Caf�) will surely cause an attraction to Colwyn Bay's shoppers. Risks might be hackers, but this could be controlled by installing anti-hacking software onto the computers. Also circuit breakdowns could be controlled by monthly supervision by technicians; computers which are malfunctioning could be replaced or repaired. In the caf� kitchen fires might start, so fire extinguishers should be purchased and also fire alarms should be set. -Limitations: 1. Data reliability: Other people got most of the data. There could be mistakes. 2. We had to submit the information on a limited amount of time.(We had a deadline) 3. We were on a week day, meaning that we did not have a totally reliable set of data, as the days of the week might affect the number of shoppers in stores, etc. 4. The time of the year when this information was taken (winter), not attracting tourists nor people to a shopping environment. Enrique Portilla - 1 - ...read more.

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