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Introduction The person, who created the Cadbury business, is John Cadbury in 1824. The business started as a shop in a fashionable place in Birmingham. It sold things such as tea and coffee, mustard and a new sideline - cocoa and drinking chocolate, which John Cadbury prepared himself using a mortar and pestle. In 1847 the Cadbury business became a partnership. This is because John Cadbury took his brother, which also made it a family business. The business was now known as The Cadbury Brothers. A factory in Birmingham was rented, to produce their products. In 1854 the company received its first Royal Warrant as 'manufacturers of cocoa and chocolate to Queen Victoria'. In 1856 John Cadbury's son Richard joined the company, followed in 1861 Richard and George became the second Cadbury brothers to run the business when their father retired due to failing health. In 1969 Cadbury and Schweppes that is a beverage business merged together as a business. This business grew worldwide over centuries, it manufactured, marketed and distributed products in over 200 countries and new chocolates and drinks were been created. While confectionery and soft drinks remained the core of the business, the group also expanded into related food categories such as hot beverages and biscuits ...read more.


This leads Cadbury to have a high income, which is a success to Cadburys objective, which is to maximise profits. * Suppliers feel more confident about trading with legally established bodies * There are tax advantages associated with giving shares to employees The disadvantages are: * Since Cadbury is a plc, its affairs are public; e.g., accounts and annual returns must be audited. This gives opportunities to competitors to get information about Cadbury. For example if Cadbury makes a loss, investors (competitors) will know about it and use it to their advantage. * It's a complicated business. Cadbury is a large business it has many different departments for different jobs, all these departments have to work together. Information passes between departments can be confusing. * Cadbury has many assets, which contain many capitals, which are very costly to use. * Since Cadbury is a large business, formatting and running, its costs can be expensive * Since Cadbury is a plc, Heavy penalties are imposed if "rules" are broken. Objectives Cadbury objectives are: * Maximise profit * To be the number one product in a given market * To maximise sales * To grow * To operate in a wide range of markets * To give satisfaction to customers * Have ...read more.


In the early years of the programme, management was focused on increasing returns and the profit being made on the Group's operations comfortably exceeded the cost of the capital deployed in the business. This improvement was achieved through various portfolio changes and improvements in efficiency. In the last few years, we have continued with this process while providing additional resources to accelerate top-line growth. The re-engineering of the Group's portfolio has seen the disposal of low return or non-strategic assets including, for example, a departure from soft drink bottling in the UK in 1997. In addition, we have strengthened our existing positions with the acquisition of businesses such as Wedel in Poland in 1998. Furthermore, we have been expanding our presence in higher growth and higher return sectors of the market - for instance, the expansion of our non-carbonates presence in the US through the purchase of Snapple and our entry into European gum by acquiring Hollywood in France. In 2001, our beverage business was significantly strengthened in Europe through the acquisitions of La Casera in Spain and Orangina in France. In the US, ReaLemon/ReaLime was a useful addition to Mott's speciality product line-up. Early in 2002, we announced that we were acquiring a 51% stake, since increased to 65%, in Kent, the leading sugar confectionery business in Turkey. ...read more.

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