• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Choosing a location for a business is important as the location chosen can affect a businesses performance.

Extracts from this document...

Introduction

Location Choosing a location for a business is important as the location chosen can affect a businesses performance. When choosing a location it is important to take in mind the kind of business you are looking to locate. The considerations of a large retail outlet are different to those of a large factory, e.g. a large supermarket is ideally placed in the centre of a built up area or on the edge of a town or city provided the site has good transport links. Space When considering a site for location it is important to ensure especially in a built-up area whether there is enough space, i.e. a supermarket would loose money if the site available to it could not provide ample parking for customers. Or enough space to display a full range of goods. Competition Area for possible locations need to be researched in depth to ensure that the competition will not effect the profitability of the business e.g. a small corner grocery shop would not do well right next to a big supermarket. However a bank or financial service is likely to benefit from having a presence in London as London is considered the banking capital of the world. Price Leasehold or freehold sites can protect business from high increases in operating costs. ...read more.

Middle

E.g. corner shops are often built in residential areas. Dentists and opticians need to be close to their customer base. Where as banks, solicitors and estate agents are generally located in busy high streets. Service industries often travel to their customers and major manufacturers who supply goods over a wide area (nationally or internationally) can be located outside their customer base. Easy jet Easy Jet was founded in November 1995, it is based at Luton/ London airport, this is a good location, as Luton/London has developed into one of the countries major airports, it has easy access via rail, motorway, and public transport. The airline has grown from a Luton base offering two routes from Luton to Glasgow and Edinburgh, served by two Boeing 737 aircraft, to one that offers 111 routes from 38 European airports, operating 67 aircraft (April 2003). The phenomenal growth of easyJet was boosted by its merger with Go-fly in August 2002, making the combined company Europe's Number 1 low cost airline. With the shutdown of Vauxhall motors in Luton it has also given rise to a high employee base. The airline is based at easyLand, a bright orange building adjacent to the main taxiway at Luton Airport. In an industry where corporate HQs are generally considered to be the ultimate status symbol, it is the very embodiment of the easyJet low-cost ethos. ...read more.

Conclusion

In the late Victorian period competition from large national multiple retailers such as Lipton's posed a serious challenge to small regional chains like Sainsburys. John James found it necessary to step up his rate of expansion so that he could buy goods as competitively as these companies. Between 1890 and 1900 the number of Sainsburys branches trebled from 16 to 48. John James also opened a new depot at Black friars, southeast London, which was close to the wholesale markets and the London docks. This shows how Sainsburys have expanded over a period of time. By the end of Sainsbury's 125th year, the company had 355 stores in a trading area stretching from Truro to Edinburgh. The company's most easterly store, an off-licence at Calais, opened in April 1994 and soon developed a local clientele as well as earning the accolade of Cross-Channel supermarket of the year. In recent years, the group has expanded its activities in the USA, where it acquired the New England-based Shaw's Supermarkets Ltd in 1987 and diversified into banking, with the establishment in 1997 of Sainsbury's Bank. In 1995 Sainsbury's was the first British supermarket company to offer goods for sale on the Internet. The Sainsbury group today is one of the world's leading retailers, playing a part in the lives of 15 million customers a week and employing over 169,000 people as at June 2001. Part A. Location October 03 Business studies Mr.Laidlaw Jemma Murphy ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. For my business report I am investigating the Co-op erative society supermarket.

    Materials can include stock which is bought for resale in retail stores and the raw materials which are purchased by manufacturing organisations and assembled into the finished product. Co-op has to buy and acquire raw materials to enable the business to carry out the production and manufacturing of its goods

  2. Factors that affect the location of a business.

    Market Nearness to markets is more important than nearness to the raw material. Nearness to a market is more important in the services sector than in manufacturing. Even this factor is less important that it used to be. It is never easy to find the correct site.

  1. Manchester Airport

    * After check in * After checking in, passengers can browse around the shops and amenities on the landside of the Airport. Visitors to the Airport can use these landside facilities too. Passengers then pass through to airside departure lounges where there are more shops, and places to eat and drink.

  2. Business Report on Manchester Airport PLC.

    The most important include: * Management style * Past recruitment policy * The organisation's stated aims, objectives, and reward policy. If the business recruits positive people, with the right attitude and good interpersonal skills, and offers good salaries and wages, then this will tend to create a more positive looking

  1. Working in retail travel

    of 26 shops in the UK and over 100 best highly trained and experienced travel consultants Trail finders are not vertically integrated. Their aims and objectives are to: Make a profit To expand their business Exceed customer expectations Maintain their good reputation Trail finders are members of: Association of British

  2. Human resources

    employ less than ten persons. This can be clearly shown in the table below. Table: Micro, Small & Medium Sized firms in Malta: By Size and Economic Sub- Sector A medium size enterprise employs fewer than 250 employees and has either an annual turnover not exceeding �50 million or a balance sheet total not exceeding �43 million.

  1. For my GCSE business studies I have to make a portfolio investigating two contrasting ...

    there is a major difference cause Richer sounds does not sell groceries daily life products such as: Food Ownership In ownership there are many similarities such as they both have benefits of limited liability, there are many shareholders so the amount on expansions can be greatly increased and also have to publish annual reports.

  2. customer service with in Sainsbury

    In addition, they make use of online data systems and access desk research from sources like the Financial Times, Henley Centre, Office for National Statistics, Verdict Research and the Institute of Grocery Distribution. Customer's needs How these needs are met Checkout queues Sainsbury always aims to minimise waiting time at the checkout.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work