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City Kebab - Business Planning

Extracts from this document...

Introduction

Please tick the appropriate box: 1. Would you say that there enough Kebab shops in the area of Stratford? Yes No Maybe don't know 2. When you shop at City Kebab shop what would wish to find in the shop? Chicken Lamb Fries Other 3. What kind of it food and drink would you like buying? Meat Soft drinks Vegetarian food other 4. What kind of sweet food would you prefer buying? Baklava chocolate �clair other 5. What is the most important element for you buying at City kebab? Price Quality Make Other 6. How much would you be willing to spend when buying at the city kebab? �1-5 �6-10 �11-15 Other 7. If you do not live in Stratford would you be willing to travel and buy from city kebab? Yes No maybe other 8. What country of products would you wish to buy? English Turkish French Other 9. How often would you shop at the City kebab? Daily Weekly Monthly Other Thank you for you support. I would wish you seeing in the City kebab. Question analysis Q1. Would you say that there are enough kebab shops in the area of Stratford? I have decided to ask this question to find out whether there are enough kebab shops in the local area. I would expect the answer to be no according to my research. In my investigation it shows me that there are not a lot of kebab shops in the area, which would mean that I would have a good chance of selling kebabs in the local area. Q2. When you shop at City kebab shop what would you wish to find? I have asked this question to find out what people would like to buy and find in the shop, which would make the customers more interested. This would also give me a clear idea what to offer to attract customers. ...read more.

Middle

This is very important element to attract customers. The quality is very important as well to make customers satisfied which means I must sell quality food to make the business running good. I would again use the skill in price is which making the price look cheap for example 2.90 rather than 3.00. As you can see it looks much cheaper the truth is that there is not much difference which customers don not understand. I would use this crucial price point to attract customers as you can see price is the most important element that I must control. The results for question 6 shows me those customers are willing to pay �1-5 the most then �6-10 as you can see on the bar chart. From this information I would need to make my prices at �1-5 and �6-10 to make the business run successful. Therefore I would apply to the pricing strategy at the certain amount of level, before this I must calculate the profits and use my basic skill to attract customers. According to this if the profit increases I would increase the prices slightly to earn more profit. I would not increase it a lot incase the customers get suspicious. For the pricing I would crucial pricing point to sell my food. This is because it makes it look much cheaper so therefore I would sell more kebabs. The disadvantage for this is that I will have to sell a lot of my product in order for me to break even and to make a profit. Therefore I would investigate the local prices. The results for question 7 shows me those customers from different areas are willing to come to City kebab and by food. This information is very useful to me because it will give me an estimate how much people would be coming. On the other hand some people have said no which means I would need to make delivery for customers who cannot travel and come. ...read more.

Conclusion

City kebab could use personal selling which includes sales team who make visits to customers. City kebab could use sales promotion, which is like buy more than �5.00 and get a can of drink for free. I would also say I would make a discount for all students by providing a 10% off for students only. This would attract students a lot. I would also provide sales promotion to family customers who big a huge amount of food such as �15.00 and more free humus and bottle coke. The word public relations mean a business involving communicating with its different shareholders. I will aim to provide the public with a good image making members of staff where food shirts which would have City kebab written on them and the shop telephone number. This would make the customers more attractive to the shop. The members of staff would sometimes go in conversation with the customers such as talking about football, which would make them happy. I would provide daily newspapers for customers to read while waiting for there food. This is because it would take their time rather than the customer sitting and waiting for food, which he would get bored. As I said I would provide free gifts to customers who buy expensive food such as more than �25.00 would get two extra pita breads, humus and Tamara salad. According to my investigation there are students from Rokeby School, which are near Stratford center. This is very useful to me because I would put special deals such as buy kebab and get a soft drink, this would make the students happy and they would tell there friends which could raise the business. The way that I would be advertising my business is that I would order leaflets to be given out to all the areas such as Stratford, east ham, forest gate and also Becton. I would provide free delivery for towns except Stratford, which I think, would attract customers. ...read more.

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