• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14

City Kebab - Business Planning

Extracts from this document...


Please tick the appropriate box: 1. Would you say that there enough Kebab shops in the area of Stratford? Yes No Maybe don't know 2. When you shop at City Kebab shop what would wish to find in the shop? Chicken Lamb Fries Other 3. What kind of it food and drink would you like buying? Meat Soft drinks Vegetarian food other 4. What kind of sweet food would you prefer buying? Baklava chocolate �clair other 5. What is the most important element for you buying at City kebab? Price Quality Make Other 6. How much would you be willing to spend when buying at the city kebab? �1-5 �6-10 �11-15 Other 7. If you do not live in Stratford would you be willing to travel and buy from city kebab? Yes No maybe other 8. What country of products would you wish to buy? English Turkish French Other 9. How often would you shop at the City kebab? Daily Weekly Monthly Other Thank you for you support. I would wish you seeing in the City kebab. Question analysis Q1. Would you say that there are enough kebab shops in the area of Stratford? I have decided to ask this question to find out whether there are enough kebab shops in the local area. I would expect the answer to be no according to my research. In my investigation it shows me that there are not a lot of kebab shops in the area, which would mean that I would have a good chance of selling kebabs in the local area. Q2. When you shop at City kebab shop what would you wish to find? I have asked this question to find out what people would like to buy and find in the shop, which would make the customers more interested. This would also give me a clear idea what to offer to attract customers. ...read more.


This is very important element to attract customers. The quality is very important as well to make customers satisfied which means I must sell quality food to make the business running good. I would again use the skill in price is which making the price look cheap for example 2.90 rather than 3.00. As you can see it looks much cheaper the truth is that there is not much difference which customers don not understand. I would use this crucial price point to attract customers as you can see price is the most important element that I must control. The results for question 6 shows me those customers are willing to pay �1-5 the most then �6-10 as you can see on the bar chart. From this information I would need to make my prices at �1-5 and �6-10 to make the business run successful. Therefore I would apply to the pricing strategy at the certain amount of level, before this I must calculate the profits and use my basic skill to attract customers. According to this if the profit increases I would increase the prices slightly to earn more profit. I would not increase it a lot incase the customers get suspicious. For the pricing I would crucial pricing point to sell my food. This is because it makes it look much cheaper so therefore I would sell more kebabs. The disadvantage for this is that I will have to sell a lot of my product in order for me to break even and to make a profit. Therefore I would investigate the local prices. The results for question 7 shows me those customers from different areas are willing to come to City kebab and by food. This information is very useful to me because it will give me an estimate how much people would be coming. On the other hand some people have said no which means I would need to make delivery for customers who cannot travel and come. ...read more.


City kebab could use personal selling which includes sales team who make visits to customers. City kebab could use sales promotion, which is like buy more than �5.00 and get a can of drink for free. I would also say I would make a discount for all students by providing a 10% off for students only. This would attract students a lot. I would also provide sales promotion to family customers who big a huge amount of food such as �15.00 and more free humus and bottle coke. The word public relations mean a business involving communicating with its different shareholders. I will aim to provide the public with a good image making members of staff where food shirts which would have City kebab written on them and the shop telephone number. This would make the customers more attractive to the shop. The members of staff would sometimes go in conversation with the customers such as talking about football, which would make them happy. I would provide daily newspapers for customers to read while waiting for there food. This is because it would take their time rather than the customer sitting and waiting for food, which he would get bored. As I said I would provide free gifts to customers who buy expensive food such as more than �25.00 would get two extra pita breads, humus and Tamara salad. According to my investigation there are students from Rokeby School, which are near Stratford center. This is very useful to me because I would put special deals such as buy kebab and get a soft drink, this would make the students happy and they would tell there friends which could raise the business. The way that I would be advertising my business is that I would order leaflets to be given out to all the areas such as Stratford, east ham, forest gate and also Becton. I would provide free delivery for towns except Stratford, which I think, would attract customers. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. For my business report I am investigating the Co-op erative society supermarket.

    Management style can also be described as a typical pattern of behavior management shows in carrying out the role of managing the business over a period of time There are four main management styles types: * Autocratic Style * Democratic Style * Laissez Faire Style Autocratic management Style This management


    * Links with customers a system for e-commerce (B2C) business to customers * Links with other business e-business (B2B) business to business Together, these links create what is called the networked economy, which vastly increases the potential of business to connect with employees, customers, other business, shareholders, etc.

  1. McDonald's Investigation - Action Plan.

    to their own demise and concentrate more on the core activity of the business. Introduction The first McDonalds restaurant opened in the UK in October 1974, its familiar symbol the golden arches can now been seen in almost every town you go too.

  2. E-commerce in Business Companies of Bangladesh.

    In fact, precisely the opposite has occurred. Many customers use Levi's sites to research products they subsequently purchase in stores. Others (typically men), who have never bought Levi Strauss products in stores, are finding it easy and convenient to shop on-line. Still others are unable to find their size in a store and so shop exclusively on the Web.

  1. In this coursework I need to produce a detailed business report on one medium-sized ...

    Their overriding objective is to provide the best positive service to the local community. Charitable and non-profit objectives. Charities have a high profile in the UK. Charities have a number of clear objectives: * to rise the public's awareness of the cause that thy support.

  2. Apple Incorporation - Case Analysis

    Cheap labor and parts manufacturing in less privileged countries provide opportunities for larger companies with extra capital to spare for expansion. Pursuit of savings drives them into the other countries and with labor and parts costing less they utilize that as a means for cutting costs making them more competitive.

  1. Business planning

    Community mission: provide community support through customer involvement. Economic mission: operate and grow at a profitable rate through sound economic decisions. Keys to success There are five keys to success in this business. These are: 1. The greatest locations: visibility, high traffic pattern, and convenient access.

  2. Business Idea

    proportional to the profit When the business is fully furnished and finished it will make the place look more presentable and bring more revenue into the business, as people will prefer the look of it. * Promote choice, quality & value o Give the customer the choice of what sport

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work