Coca Cola Describe the main physical and technological resources required in the operation of a selection organization

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Coca Cola

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. Coca Cola was invented in May 1886 by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton's bookkeeper Frank Robinson.

The company Coca Cola produces concentrate, which is then sold to licensed Coca-Cola bottlers (a company that bottles beverages as part of a manufacturing process).throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores and vending machines.

The Coca-Cola Company has introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special versions with lemon, lime or coffee. Based on Interbrand's best global brand 2011, Coca-Cola was the world's most valuable brand.

Physical resources

Physical resources are the resources that the business needs to maintain in order to carry out its activities. They include things like the buildings, facilities, plant and machinery. Management of physical resources involves planning maintenance and refurbishment, and includes organising insurance and security to keep those resources safe.

Buildings and facilities

In Great Britain, Coca Cola Enterprises Ltd make, sell and deliver global brands, but they are a local business. They have their roots firmly planted in the communities where they do business. They employ around 4,500 people across England, Scotland and Wales at manufacturing sites, regional offices and depots also, Coca Cola sell over four billion bottles and cans in GB every year.

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Materials

The materials that are needed by a business will vary depending on what they’re manufacturing but the materials that Coca-Cola use in the process of production of their products is:  

Waste

Coca Cola Enterprises Ltd take their corporate and environmental responsibilities very seriously: “We currently recycle/recover around 99.9% of our factory waste and 4 of our manufacturing sites are zero waste; Wakefield, Milton Keynes, Edmonton and Sidcup”.

As you can see Coca cola take the issue of waste very seriously. CCE (Coca Cola Enterprises) is committed to ‘recovering the ...

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