• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14
  15. 15
  16. 16
  17. 17

Compare existing documents from three different banks: Abbey, Lloyds TSB, and HSBC.

Extracts from this document...


Introduction 1 HSBC booklet and website analysis 2 Abbey booklet and website analysis 6 Lloyds TSB booklet and website analysis 10 Comparison of booklets and websites 12 Evaluation 14 Bibliography 16 Appendices 17 Introduction Plan for project In this project, I will compare existing documents from three different banks, these banks will be: Abbey, Lloyds TSB, and HSBC. The documents that I will analyse are credit card booklets/leaflets and websites. I will need to talk about the layout, content, purpose, suitability of purpose, strengths and weaknesses, and differences and similarities between each of the six documents. From each organisation will be a leaflet and one website. I will then compare and contrast the findings to see what is similar and what is changed in order to suit their purpose. Target audience The target audience for my report will be businessmen who are analysing existing leaflets and other mediums, which companies use to advertise their services. It will also be for graphic designers who would get ideas for their own designs, and will gain knowledge about what makes or breaks a design. Software to be used The software that is to be used is Microsoft Word, as it is a word processing program so it would be easy to create a report on it. Another program that I am using is Microsoft Internet Explorer as I can find a lot of information regarding what I am trying to find. Type of project This type of project will be a report styled analysis so that it will show the target audience what they want to know. HSBC booklet and website analysis HSBC is a multi-national bank operating in almost every country in the world. It can be used for coporate banking, or just personal banking, with various different banking plans to suit the individual need for the consumer. They also offer comprehensive banking advice and guidance for the clients. ...read more.


using a billboard or television as not everyone will know about the website, but almost all of Abbey's target audience drive and watch television. Therefore there is no need to recreate the advertisements onto their site; however the site is quite suitable for the other purpose, which is to provide convenience to the customer in querying about something. Differences in the booklet and website The first obvious difference is that the booklet contains one set of information about the cards that they have for the customer, however the website is that it has many different sets of information. Another difference is that the booklet does not have the vibrancy or images of the website, and in this sense is tamer. It also follows a set and constant layout throughout the whole booklet, however the website although at first glance the site looks to be of the same layout, it varies slightly from page to page. Similarities of the booklet and the website Both the website and the booklet have information about the service that Abbey provides. They also both try to persuade any potential customers that their service is superior to their rivals. Another similarity is that they use the same font type and secondary layout, in that the way they lay the text out and text style. Strengths of the booklet The booklet is very clear and easy to understand, with the simplistic approach so that it is easy on the eye and looks uncluttered. Another strength of the booklet is that it gives the customer just enough information so that they know what is going on but they want to know more because of the almost, to good to be true. It also has a very wide range of other useful information that goes along with the text already there to aid you with the buying of their service. Weaknesses of the booklet Weaknesses of the booklet are that there is a distinctive lack of any images or pictures, which do not make the booklet as interesting as it could be at first look. ...read more.


Although the invoice is simpler, there are more details and differences that can be picked up on more clearly. Another change would be to try and add more detailed analysis of the documents if there were more time, this would make it even simpler for the user to understand and gain in-depth knowledge about how to make their product stand out from the rest. Target audience responses The target audience were graphic designers and businessmen who want to create documents that are designed to inspire the customer to buy from them. The report was tested out by giving it to a graphic designer, who then read through it and gave his opinions as to what he thought was useful in the comparisons and the major criticisms that occur through the report. His opinions were that it was by far and large quite successful for the aim that it was intended for and provided quite a lot of detail for people who didn't need it specifically for the documents, as it gave good ideas on how to present other documents. Macro During this report I created various macros to use in my report. This was done so that every time I needed to insert an image, I could just press the relevant keys to obtain the image instead of having to copy and paste all the time. Macros save time for the user and are an easy way to get the images/text that are used repeatedly throughout the report. To create a macro you click on Tools then Macro and finally Record New Macro. How successful the project was From the point of view of what had to be done, I think that the project was quite successful as I had completed all of the required work to a high standard. The required information for the report was all covered, and there were some extra information so that it made the report more comprehensive. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. Marked by a teacher

    business online

    4 star(s)

    Below the sketches will also show all of the links in each page in the form of a modular diagram. Main Page Once the customer enters the web site this is the first page they'll see. Home page button - this will take the user to the homepage.


    line up in the long queues will scan his own products, make payments either in cash, credit or debt card or by cheques and leave so quickly. This shows that TESCO minds about people's priorities and it is dealing with people's problems to create convenient shopping at the store.

  1. Apple Incorporation - Case Analysis

    that the computer systems provide the quality and ease of use just as the music materials that Apple is able to supply for them. The products and how they are presented change continuously. The changes also are affected by the different concerns, attitudes, and lifestyle adjustments that continuously occur.

  2. There are many different types of documents.

    Agendas are used in other things as well as just meeting they are also used in big events that are taking place in a company. MEMOS Memos are used for informal communication with an organisation. They are a bit like to do lists.

  1. I have been asked in this assignment to write a report about Asda and ...

    At its heart are qualified and dedicated officers, trained to be expert in their fields. From the trading standard website you can see they have a wide range of sections for you to look at on their website, general information and links to other websites.

  2. Business report on Marks and Spencer.

    This take places after the products are produced. Quality control is curried out by quality control in spectres. Inspections and testing are the common methods of carry out quality control. Control system in the business is how does the business achieve and ensure quality. Quality assurance and quality control in very important for Marks and Spencer, in order

  1. Free essay

    Managing information

    order to doing so then this will also waste time and money of Tesco. Redundancy, when computers take over and does good quality work in a short period of time then there will loss of employees as not many employees will be needed like before so many employees will lose their jobs.

  2. The types of financial transactions and documents which would take place in a business ...

    It is necessary to show the business VAT No so the VAT inspectors and the inland revenue can use it as evidence of the amount the business has spend. Credit Note (see Example 3) 3) A credit Note is used when the customer finds a fault in the product or when the customer buys the wrong product.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work