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Comparing Examples of Business Ownership and Objectives.

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Introduction

´╗┐Unit 41 P1/P2/P3/M1 P1/P2/M1 There are three categories of organisations and these are the public sector, private sector and the voluntary sector. The public sector includes organisations such as the NHS, Police force and all publicly funded education facilities. The public sector is owned by the government and its aims and objectives are different to the private sector as they are not aiming to make a profit, this is for the reason that whatever money they make gets put into a different project in order for their services to run effectively as well as efficiently. The way in which this is funded is via taxes of which wage earners from the local area pay. Its other aims and objectives are to provide customer satisfaction as well as efficient services. The private sector includes businesses such as Tesco, easyJet, Walkers and Banks. The private sector is the reverse of the public sector for the reasons that their aim and work is driven by making a profit. They then use this profit to expand their business which would then further increase their profits. To make this profit they depend on customers to buy their products and services and for this reason there is large competition within this sector. Businesses such as Tesco and Sainsbury?s are constantly lowering their prices and increasing their customer satisfaction in order for them to increase their customer sales ratio. Although some banks are owned by shareholders and the government, they are still under the private sector as their aim is still to maximise their profits. Because there is constant competition within this sector, not all businesses are making a profit and so their aims are to keep current customers and survive through the difficult times rather than making risky decisions to make a profit. The voluntary sector includes businesses such as NSPCC, Oxfam and BHF. This sector also seeks to make a profit although for different reasons to that of the private sector. ...read more.

Middle

objective is by putting forward their work and records to organisations for them to persuade the organisations in working with them to support their work. The final objective of which they are aiming to achieve is ?Campaign for changes to legislation, policy and practice in order to keep children safe. These campaigns we aim will have an effect by the end of 2014.? The way in which they aim to achieve this objective is by creating a campaign of which will highlight problems with the current legislations and policies as well as ways of which these could be improved. They aim to achieve this objective as they believe changes within the legislations can make a difference with the security of children. NHS The first objective of which they are aiming to achieve is ?A maximum wait of one month from diagnosis to treatment for all cancers by 2014?. The way in which they aim to achieve this objective is by increasing the pace of which the medical notes and personal information is transferred between sectors within the NHS. Although some cases will need to be treated faster than others, they have created this objective for a deadline of which no cases will take longer than a month to be treated. The 2nd objective of which they are aiming to achieve is ?NHS Breast Cancer Screening Programme will be extended to all women aged 47?73 by end of 2012? the way in which they will aim to achieve this objective is by increasing the number of breast cancer screening appointments per day as this will allow the NHS to cope with the new amount of extra people wanting screenings as well as they will also increase the places of which can carry out these screenings by investing money into the machinery as well as the staff who are capable of carrying out these screenings. The final objective of which they are aiming to achieve is ?To create a new NHS 111 telephone service for patients with non-emergency health needs to replace the 0845 4647 service by 2012?. ...read more.

Conclusion

Another difference between these two businesses objectives are that Sainsbury?s targets seem not to be profit related as they make out that their objectives are more to make the marketing a more sustainable place as well as helping saving the earth which could also be seen as a ploy to give them an advantage over competitors as customers would see them as they are a green company and that they actually care about the planet and so they will then perhaps make purchases from Sainsbury as they will also feel they are doing their own part of saving the planet. However, Southern Waters objective seem to be mixed between customer awareness such as letting them know of water management as well as offering them the best deals available and profit related as they relate to customers and sorting out leakages. Although customer related awareness is about the customers, it also reflects upon the business as good customer service increases the business profit. Allowing customer the knowledge of how to control their water usage allows customers to keep an eye on their expenditures which will make customers see Southern Waters to be a company who cares about their customers which will then help them to retain their current customers therefore possibly increasing their profit as customers will also recommend them as a good supplier. Offering customers the best deals at competitive prices will also end in retaining current customers as they would not wish to move supplier when they are being offered the best possible offers. Sorting out leakages benefits the company as it will make the company become more efficient as more of its waters will make it to their customers and therefore their profit will increase. Additionally to this the government will see the improvement the company has done and so could invest more into this as this will help toward preventing droughts within the local areas therefore decreasing the hosepipe ban periods. ...read more.

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