Comparison of stakeholders interest and influence. Apple vs. Mercedes Benz

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Table of Contents

Introduction        

Comparison of stakeholders interest and influence        

Aims of Apple Part 1        

Aims of Mercedes Benz Part 2        

Strategic planning and missions and values        

Strategic aims and objectives and organisations aims and objectives        

Organisations analysed via. SMART        

Direct influence towards the creation of the strategic plan        

How stakeholders seek to influence aims & objectives of a business        

Part 1 - What are the stakeholders trying to achieve from influencing the organisation?        

Part 2 - What impact to they have in shaping the aims and objectives of the organisation. Refer to the aims and objectives you have listed in points 4-5.        

Evaluate the influence different stakeholders exert in one organisation        

Introduction

We have been asked to describe the different stakeholders who influence the purpose of two contrasting businesses and explain how their style of organisation helps them to fulfil their purposes.

Further we have been requested to explain the points of view of different stakeholders seeking to influence the aims and objectives of two chosen contrasting organisations and to additionally evaluate the influence of different stakeholders exert in one organisation.

Comparison of stakeholders interest and influence

Aims of Apple Part 1

Apples’ aim is to “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.” (1)

As Apple Inc. grows, they are still able, in this economic situation, to not only satisfy customers with their great product range and matching value for money, but also meet staff and stakeholder satisfaction. Such as fair pay, good hours and other benefits for different positions.


(1)

Aims of Mercedes Benz Part 2

Mercedes Benz aim is "To produce exciting premium automobiles that set standards in the areas of design, safety, comfort, perceived value, reliability and environmental compatibility. Commercial vehicles that are the best in their respective competitive environment; and outstanding service solutions related to these products”. (1)

This aim will enable them to achieve greater inventions for their future car models. This ensures they remain competitive with BMW, Range Rover, ect.

It is important for Mercedes to give their functional areas goals to reach in a certain period of time in order to keep generating profit and keep up to date with the latest car-related technology.  

(1) http://gb2009.daimler.com/en/management-report/general-conditions/strategy.html

Strategic planning and missions and values

Strategic planning of an organisation is the process through which major plans are created. These plans involve vital decision-making and planning. They create these plans to help the organisation to meet aims and objectives.  

Apple’s Mission Statement “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.” (1)

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(1) http://investor.apple.com/faq.cfm?FaqSetID=6

Apple would need to plan strategically in order to know their environment better so that they can create their eco-friendly and disposable product range.

Mercedes Benz Mission Statement “We invented the automobile – now we are passionately shaping its future. As a pioneer of automotive engineering, we feel inspired and obliged to continue this proud tradition with ground-breaking technologies and high-quality products.” (2)

Mercedes Benz would need strategic planning to be further advanced than their competitors and therefore more profitable. This is because in their aims (Referring to Section 3) they hope to create the finest ...

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