• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Comparison of three formal letters

Extracts from this document...

Introduction

Comparison of three formal letters Formal letter 1 - 'Morton Michel Insurance Services' This is a formal letter confirming the payment of a customer's payment for their childminders insurance. The letter is uses a lot of different techniques to make it as affective as possible. Layout The first thing you notice about this formal letter is that it contains a very distinct letterhead. This contains the company logo, address, name, contact number, web-address and a list of partners of the company. It has been formatted in blue to help it to stand out. This letterhead would be used on most of the company's letters. This is because the document would be saved as a template on the company's computer and therefore when they need to produce a formal letter they need not insert this information, therefore saving time. The letter does not contain an address of the company on the right-hand side above the date, as you would expect because the information is in the letterhead. Instead of an address in this space there is no information, only white space. This tells the reader that this area of the letter is not important and therefore the reader looks to the other side and starts to read. This is a good use of white space as it directs the reader as to where to look. ...read more.

Middle

It is split between the two columns with one following the other. Within the first column (the left side column) the information follows directly on from the "dear customer" with a sub heading. After this follows two small paragraphs of information. The next and final paragraph is in the next column leaving a lot of free space at the end of the fist column. This is very poor use of white space. After the final paragraph there even more poor use of white space. The validation is at the bottom of column. To improve this it could follow straight on from the final paragraph. This would improve the letter and make it look more professional. The bottom third of the letter is filled with colour. This contains separates the section from the rest of the letter in a way that no lines are needed. This section however is very large and could be reduced slightly in size to improve it. Presentation Techniques Within the text in the letter normal line spacing is used. This does not use up too much space and makes the letter look and appear more professional. Throughout the whole letter text formatting has only been applied in four places. One instance of this is the heading of the information in the in first column where one word has been enlarged and made bold. ...read more.

Conclusion

This is for a similar reason but this time to show a representative of the college. All the text information in the letter is left aligned and all the information other than the main text information is also left justified. The main information is fully justified. This is to make the letter balanced and therefore making it appear more professional. The letter closes with a complimentary close. This shows the reader that the college is supporting them. This means therefore that the reader ends the letter with a good impression of the college. The letter ends with the validation "Yours sincerely". This is a formal way of ending a letter when it is addressed to someone using their name. Purpose The purpose of the letter is to inform the reader of the 'young driver programme' that their son will undertake at college. It does this very well by using combinations of techniques. To improve the letter the main body of the text could be moved up so that it fit on the page without overlapping the footer. This would make better use of the white space. Conclusion Out of the three formal letters I have evaluated I think that the 'Callington Community College' is the most effective in serving its purpose as a formal letter. This is mainly due to the fact that it combines all the information to use the white space effectively and the use of colour to attract the reader and draw their attention to various pieces information. 1 I ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. My aim is to research and produce a formal business report on my the ...

    This is a beneficial aspect to both the business and its staff: Continuous training has the following advantages to the business: * Continuously training staff and employees can lower turnover of staff and personnel staff retention can cut a businesses overall turnover (profit)

  2. Investigate the purpose of Microsoft.NET initiative.

    More conventional methods of research were also conducted, but with a lack of success mainly because the technology was so new7. Any books to be found were concerned with the technical aspects of the technology and geared towards programmers and developers, not business.

  1. The Balanced Scorecard

    The manner in which the Balanced Scorecard is practiced in two companies, namely Metro Bank which is adapted from Kaplan and Norton (1996) and Asia Telecom, a telecommunication company whose name is disguised to preserve confidentiality is also discussed in this paper.

  2. I.T communications coursework - Creating and then analysing products, which would be a logo, ...

    Letterhead- no extra information will be on this besides the company's contact detail and the logo to represent the company. I have to make this simple as not just so that it looks effective but I have to look at its purpose.

  1. Dell - The reason for selecting Hong Kong.

    Moreover, the buying criteria of this segment is not only focus on the cheap price, it is possible to gain the high profit margin because the competitive price with high quality after sales service is an appropriate price strategy. Competition: Low competitions in this segment specially the order though direct marketing.

  2. Communication and Presentation Techniques

    provision in the mailing system to attach the previous mails as references. This refreshes the recipient's knowledge, on what he is reading. * Automated e-mails: It is possible to send automated e-mails using special programs like the auto responders. The auto responders reply back to the sender with generalized pre-written text messages.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work