Computer Based Information Systems For Managers

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21749: Computer Based Information Systems for Managers

                University of Technology, Sydney

                                (Graduate School of Business)

21749: Computer Based Information Systems For Managers

Group:                 Deepak Karamchandani                10056683

Heminder Phoolka                        10076964

Class:                         Flex (Summer School)

Time:                         9:00am – 5:00pm.

We declare that the work in this assignment is our own.

Date:                         January 15, 2004

This report is submitted as part of the partial fulfilment of successful completion of “Computer Based Information Systems for Managers” subject in MBA (LWE).


EXECUTIVE SUMMARY

The purpose of this report is to critically analyse the strategic value added by ERP systems in e-business environments. In today's dynamic and turbulent business scenario, there is a strong need for the organisations to become globally competitive. This report highlights the role played by ERP systems in various spheres of business operations.

ERP systems streamline operational processes resulting in cost reductions; provide accurate and timely information to managers helping them to make informed decisions and enhance business growth through differentiated and innovative products. Integration of various systems by ERP helps in effective communication between various departments and aids in data accessibility and sharing. These systems automate the processes and synchronise the business supply chain thus resulting in labour cost reductions and optimal management of inventory. ERP systems give way to E-Procurement enabling customers to order products and check their status online thus creating transparency across the entire value chain. Additionally, they eliminate data redundancy and inconsistency through real time updating of data.  

In this day and age of advanced technology, every company is trying to structure its value chain around e-business and ERP not only to improve its operational efficiency but also to create economic value. The amalgamation of ERP systems with e-business provides a roadmap for managers intending to create an infrastructure where all its customers, suppliers, partners and employees are interlinked. With a strong backend support and a highly secure transaction medium of ERP, e-businesses are promising customers’ best value for their money.  

Although the future of ERP integrated e-businesses seems to be very promising, the ultimate success lies in the hands of the companies as they are the ones who know their processes inside out. The ERP vendors can provide extended support, but it is the companies who can improve their strategic value through the ongoing process of change and innovation.

TABLE OF CONTENTS

REFERENCES………………………………………………………………………….28


STRATEGIC VALUE OF IMPLEMENTING ERP SYSTEMS IN E-BUSINESS ENVIRONMENTS

INTRODUCTION

NEED FOR ERP

About two decades ago, the manufacturing industry saw the emergence of Manufacturing Resource Planning (MRP) packages. 

The earlier generation of these programs consisted of simple order book processing type packages whereby an order was placed by a customer and the resulting production schedules were produced by the MRP software. An up gradation to this MRP software laid more emphasis on inventory control. The MRP II software was capable of generating not only production schedules, but also other critical activities such as full stock inventory status, order materials to suppliers, etc.

However, the challenge faced by the businesses was that there was a whole wide range of software packages needed to run and control different functions of the business. None of these software packages were linked to each other creating dilemmas of data inconsistency and redundancy. Lack of communication between the employees was a major hindrance to achieving effective and efficient production practices

During the 1990's a new type of software called Enterprise Resource Planning (ERP) software surfaced. This software worked on the same terms as the MRP II software, except it provided more precise information. 

The whole logic of ERP software has been to incorporate all the business activities into a single business package recording all the business transactions. In essence an ERP is the total business package allowing up-to-date reports to be generated at the push of a button. ()

WHAT IS ERP?

ERP is defined as the practice of consolidating an enterprise’s planning, manufacturing, sales and marketing efforts into one management system.

ERP (Enterprise resource planning) is an industry term for the broad set of activities supported by multi-module application software that helps in managing the important parts of a business, including product planning, parts purchasing, maintaining inventories, interacting with suppliers, providing customer service, and tracking orders. ERP can also include application modules for the finance and human resources aspects of a business.” (http://searchsap.techtarget.com/sDefinition/0,,sid21_gci213946,00.html”)

An ERP Journey normally has all the thrills, heartbreaks and hard work that are involved in a traditional Indian marriage. The decision is taken amidst much fanfare and celebration, the preparations to receive the new entrant are hectic and occasionally full of tension, and the actual internalisation often falls short of expectations in the initial phase, and needs a lot of mindset adjustments to make the marriage really successful.

Let us take for example the way a simple customer order is processed in a company not employing ERP systems. Upon receiving a customer order, different departments in a company begin a process of manual keying and re-keying the order into their own computer systems based on individual requirements. As a result of this there is no certainty regarding the status of the order at a particular time, thus resulting in further delays and errors.  This causes frustration and resentment amongst customers, making customer retention all the more difficult.

On the other hand, when the same order is processed in an ERP enabled business, it results in a more transparent and systematic work flow. ERP eliminates the old standalone computer systems in different departments and replaces them with a single unified software program. As a result all departments still get their own software, except now the software is linked together so that someone in finance can look into the warehouse software to see if an order has been shipped. ().

ERP AND GLOBAL COMPETITIVE INTELLIGENCE

The business world is a high pressure circuit of competition, rivalry, struggles to succeed. The focus is on end result not the means to achieve it. Despite this managements’ understanding of their competitors is often minimal, casual and even woefully inaccurate. As Sammon et al. state: “There are many wounded companies whose management kept its eyes on everything but the most dynamic variable in the strategic environment: competitors”.

Even those companies which realize the importance of knowing about competitors, collecting orderly and timely information in a methodical manner still eludes the imagination of many firms. Frequently, instead of charting down competitive information using the correct packages, often the information is stored in the heads of managers. The rest is held in huge volumes of paper, such as company accounts, spreadsheets holding sales figures, customer records, etc., dispersed throughout the company. The problem which develops is that beneficial information is rarely at hand and takes time to “dig out” from among the overabundance of data available. Very often by the time this information is generated and made usable the business opportunity is lost. This leads to managers having to make on the spot decisions without proper consultation and thought provoking process. Christopher et al. state that: “Good information is a facilitator of successful marketing action, and indeed seen in this light, marketing management becomes first and foremost an information-processing activity”.

Managers need information to reduce the uncertainty and risk involved in strategic planning decisions. By itself the information has no value. The value lies in the actual use of information in the decisions made. Data incur costs, but competitive information (evaluated data) which is properly communicated and acted upon, can create value.. The concept of “intelligence” can be viewed as a realistic, established and a diagnostic tool for use by managers that assist them to bridge competitor information gaps.

(Fletcher and Donaghy, 1994)

ERP systems in alliance with Competitive Intelligence in E-Business environments:

  • Competitive Advantage: With the emphasis shifting to optimizing value chains, ERP when used in conjunction with competitive intelligence not only provides a clearer picture of an organization’s own strengths and weaknesses, it also offers an insight in to the mindset of the competitors and their strategies. This helps a business to gain an edge in today’s cut-throat competition.  

  • Decision Making: There is a constant need for today’s employees to keep their eyes and ears focused on any new and significant developments. Also crucial is the need for immediate transmission of this data to the management to make effective decisions. With concurrent data transmission made possible by ERP, this can prove to be the real difference between the fortunes of two rival corporations.
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Company X is the largest retailer in its category in the UK. It needed a system that would enable it to know a great deal about the buying preferences of its customers, so as to retain its existing customer base, and attract new customers from its competitors. So it developed a loyalty card based on ERP technology that created a database of sales records of its customers. This helped the firm to gain quick, real time access to all the data without having to make special support requests to the IT department. This concurrent data helped the company to ...

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