Consolidated Purchasing In ABB India's Integrated Supply management organization

Authors Avatar

Consolidated Purchasing

In

ABB India’s

Integrated Supply management organization

1. Introduction

1.1 About the company

1.1.1 Asea Brown Boveri (ABB)

ABB is a leader in power and automation technologies that enable utility and industry customers to improve performance while lowering environmental impact. ABB was founded in 1988 following the merger of ASEA of Västerås, Sweden and BBC Brown Boveri Ltd of Baden, Switzerland. The many groundbreaking technological achievements of both companies go back almost 120 years.

ABB Fact-sheet

  • Headquarters:  Zurich, Switzerland
  • About 139,000 employees in more than 100 countries
  • Orders in 2003: US$ 18.7 billion
  • Revenues in 2003: US$ 18.79 billion
  • Listed on stock exchanges in London/Zurich, Stockholm, Frankfurt and New York

 ABB Business Strategy

ABB leverages its technology leadership, global presence, application knowledge and local expertise to offer products and services that allow its customers to optimize their operations. Its integration platform, Industrial IT, enables its customers to manage their installations better and link up in real time with their own suppliers and customers. The result is a leap in efficiency, quality and competitiveness.

ABB focuses on its core businesses in power and automation technologies and has simplified its organization. This ensures that its customers have quick and easy access to ABB’s offerings, when and where they need it - whether they buy from them directly or through distributors, wholesalers, system integrators or other partners.

ABB Business culture & principles

To build value, performance and leadership into ABB, responsibility, respect and determination are key. ABB sums up its business principle as follows -

“Assuming responsibility, and acting with respect and determination makes it possible to nurture ABB’s traditional strengths – our technology leadership, our pioneering spirit and our ability to be at home everywhere. That is our legacy, and our future. The key to success lies in how well all of us understand and apply the business principles – demonstrating personal, professional and corporate responsibility, showing respect for the views and needs of others and applying our shared determination to win.”

ABB Businesses

ABB has streamlined its divisional structure to focus on two core businesses: Power Technologies and Automation Technologies. The Oil, Gas and Petrochemicals division is slated for divestment.

ABB Power Technologies serves electric, gas and water utilities as well as industrial and commercial customers, with a broad range of products, systems and services for power transmission, distribution and automation.

ABB Automation Technologies blends a robust product and service portfolio with end-user expertise and global presence to deliver solutions for control, motion, protection, and plant integration across the full range of process and utility industries.

120 years of technological leadership

The history of ABB goes back to the late nineteenth century, and is a long and illustrious record of innovation and technological leadership in many industries. Having helped countries all over the world to build, develop and maintain their infrastructures, ABB has in recent years gone over from large-scale solutions to alternative energy and the advanced products and technologies in power and automation that constitute its Industrial IT offering

ABB has many firsts to its credit:

• First open channel furnace in 1899 

• First double frequency induction furnace in 1933

• First electromagnetic arc furnace stirrer in 1947

• First idea of ladle furnace in 1957

• First delivery of ASEA-SKF furnace in 1965

• First inductive ladle stirrer in 1965

• First DC arc reduction furnace (ferroalloys) in 1984

• First electromagnetic break for continuous casting machine in 1985

• First dual mould electromagnetic stirrer for cc machine in 1994

• First modular mould electromagnetic stirrer for cc machine in 1997

• First rolling mill drive with digital resonance frequency eliminator in 1994

• First rolling mill drive with load shock eliminator in 1997

• First auto adaptive impact comps for high speed finishing block in 1998

• First rolling mill medium voltage AC drive in 2000

 first computerized production control system in rolling mills in 1972

…..and many more

1.1.2 ABB India

ABB India serves utility and industry customers with the complete range of ABB’s offerings. The company has a vast installed base, extensive local manufacturing at 8 units and a countrywide marketing and service presence. As a strategic thrust to standard products business, ABB has a national channel partner network, which ensures geographical reach and penetration of its products and services.

In order to leverage India’s intrinsic technology strengths and the vast pool of highly qualified software professionals, ABB has set up a global R&D Centre in Bangalore, which focuses on Industrial IT development and deployment. It also helps maintain and support a range of software intensive products and acts as a partner for the ABB R&D centers as well as business areas within the group.

ABB India History

The Company was incorporated on 24th December 1949 as Hindustan Electric Company Limited. In 1965, the Company’s name was changed to Hindustan Brown Boveri Limited (HBB). Pursuant to the Scheme of Amalgamation of Asea Limited with HBB with effect from 1st January 1989, the name was further changed to Asea Brown Boveri Limited (ABB) with effect from 13th October 1989.

Flakt India Limited was amalgamated with ABB with effect from 5th October 1995. During 1994-95, a joint venture Company - ‘ABB Daimler-Benz Transportation AG’ (Adtranz) was established by ABB Zurich and Daimler-Benz AG, Germany, in Germany. A subsidiary of Adtranz was incorporated in India viz. ’ABB Daimler-Benz Transportation Limited which took over the Transportation Business of the Company effective 1st January 1996.
ABB’s power generation business was globally transferred into the new 50-50 JV with Alstom in 1999. In India the power generation business has been demerged and transferred to ABB Alstom Power India Ltd. with effect from 1st April 1999. In consideration of the transfer of the power business, each shareholder of ABB has been allotted one share in ABB Alstom Power India Ltd.  

Shareholding

Asea Brown Boveri Limited, India, is a partly owned subsidiary of ABB Asea Brown Boveri Limited, Zurich, Switzerland (ABBZH). ABBZH and Fläkt AB, Sweden, a 100 percent subsidiary of ABBZH, hold 50.99% of Equity Shares in the Company. The balance stake is held by: FIs 22.14%, FIIs 3.63%, MFs 2.32, Non-resident Individual 0.08%, Nationalized Banks 0.15%, Bodies Corporate 0.93%, Directors and their relatives 0.01%, NSDL (Transit) 1.95% and General Public 17.8%.

1.1.3 ABB India business

ABB has streamlined its divisional structure to focus on two core businesses: Power Technologies and Automation Technologies.ABB has further simplified its organizational structure with the key objective of serving customers faster

& more efficiently across the value chain & building on its market leadership in power & automation technologies

Power Technologies division

It now comprises of five business areas coming under 2 sub-divisions PT products & PT systems -

  • High voltage products
  • Medium voltage products
  • Transformers
  • Utility automation systems
  • Power systems

It serves industrial & commercial customers, as well as utilities with a broad range of products, services & solutions for power transmission & distribution.

  •  Products for power technologies:
  • power and distribution transformers
  • switchgear
  • breakers
  • products and technologies for high-and medium voltage applications
  • Systems for power technologies:
  • AC and DC power transmission and distribution systems
  • Automation systems for utilities
  • Services for power technologies:
  • Repair, retrofit, refurbishment

                   Asset management and diagnostics

Automation Technologies division

It now comprises of three business area –

  • Process automation
  • Automation products
  • Manufacturing automation

It serves global wholesalers and distributors with full range of standard automation products. It also caters to existing product and system customers with asset-extending services. It also serves manufacturing customers with combined process and discrete solutions. Its main products & systems are –

  •  Drives and Motors
  •  Control and Enterprise products
  •  Low-Voltage and Instruments
  •  Paper, Minerals, Marine and Turbocharging
  •  Petroleum, Chemical and Consumer industries
  •  Robotics, Automotive and Manufacturing

ABB India - some key strengths

  • Long standing presence - excellent track record
  • Complete range of offering
  • Extensive local manufacturing
  • Countrywide market coverage
  • Vast installed base
  • Financial Strengths
  • Growth potential
  • Human Resource Strengths
  • technical knowledge base
  • domain competence & experience
  • functional expertise
  • strong & visionary leadership
  • Information Technology Strengths

  • Strong market presence - leading market shares eg.
  • HV Circuit Breakers                
  • HV Substations                
  • Distribution Stations                
  • Indoor MV Breakers                
  • Motors                        
  • Drives                        
  • Market leader for execution of T&D projects
  • Strongest experience in implementation of automation & optimization solutions for cement  
  • First global R&D Center for ABB Group to be set up outside Europe & USA was recently established in Bangalore, India

Sustainability

ABB fulfills its commitment to sustainable development by supplying ecoefficient products and systems, sharing its latest technologies with emerging markets, contributing to common efforts and by continuously improving its own sustainability performance. The use of the word “sustainability” is based on the classic definition:

“Humanity has the ability to make development sustainable – to meet the needs of the present without compromising the ability of future generations to meet their own needs.”

ABB is placing an increased focus on the implementation of occupational health & safety measures across its global operations. The ABB India foundation has been set up to facilitate the implementation of the company’s social, community & environmental initiatives and ensure continuity of efforts, thereby giving sustainability its distinct identity within the business framework.

1.1.4 Organization structure        

ABB India businesses are divided into 2 divisions – power technologies (PT) & automation technologies (AT).Each divisions consists of business area (BAU)

which further comprise of several business units (BU).Each BU functions as separate profit centre with complete operational freedom. There are also industrial IT, MCBS (building systems) & Services department reporting to corporate office at Bangalore.

ABB follows a matrix organization structure leveraging the benefits of both a

centralized & decentralized structure. The HR, accounting & marketing policies are common across all the business units. However, each business

Join now!

unit has its own manufacturing & procurement department with no central control.

Annexure

1.1.5 Industry outlook

ABB India is a major player in electrical & power equipment industry. Some of its major competitors are Crompton Greaves, Siemens, BHEL, Alstom, etc. ABB has changed significantly in past 3.5 years under the stewardship of Mr.Ravi Uppal, its present MD. ABB, in the year 2000, earned Rs.806 crores, when it was a stodgy company.In the year 2003, ABB registered a strong performance and earned Rs.1503 crores.Orders were up to 31% & revenues up 25%.

The future looks bright for ABB India ...

This is a preview of the whole essay