Convenience Store Industry (Corporate Strategy)

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Management Development Institute of Singapore

Convenience Store Industry

(Corporate Strategy)

UNIVERSITY OF WALES

MASTER OF BUSINESS ASMINISTRATION

MBWD5 0306A

SONG YANG

G0262693X

12/Aug/04

TABLE OF CONTENTS

Page

Introduction --------------------------------------------------------------------3

Background---------------------------------------------------------------------4

Porter's five forces------------------------------------------------------------5

PESTEL Analysis----------------------------------------------------------------------7

Industry Life Cycle--------------------------------------------------------------------10

Structural Drivers of Change----------------------------------------------12

Scenarios from Configurations of Factors-------------------------------13

Conclusion-------------------------------------------------------------------16

Bibliography ----------------------------------------------------------------17

Introduction

Strategy is the direction and scope of an organisation over the long term, which achieves advantage for the organisation through its configuration of resources within a changing environment and to fulfil stakeholder expectations (G. Johnson & K.Scholes 2002).

According to a recent poll released by Yankelovich Partners Inc., the availability of 24-hour convenience stores was one of the highest-ranked items that Americans want to see continue into the new millennium. By providing immediate access to food products, beverages, cash, petroleum, and any necessary item, convenience stores have become the gas station, quick service restaurant, bank, and water-cooler of a mobile, time-hungry society.

This assignment will use Porter's '5 Forces', PESTEL analysis, Structural drivers and Life cycle model to map and analyze the strategies of