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Creative Product Promotion

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Creative Product Promotion I will be investigating how marketing helps businesses using an organisation that has a national promotional campaign such as Sony for its products or services. Sony's aims and objectives Sony Corporation is a Japanese multinational corporation and one of the world's largest media conglomerates with revenue $66.39 billion, based in Tokyo. Sony is one of the leading manufacturers of electronics, video, communication, video games, and information technology products for the consumer and professional markets. Sony Corporation is the electronics businesses unit and the parent company of the Sony Group, which is engages in business through its five operating segments - electronics, games, entertainment (motion pictures and music), financial services and other. These make Sony one of the most comprehensive in the world. Every business has an aim or goal either a short or a long term target in enable to succeed and move forward. Sony aims to continue being one of the world's leading consumer brands in the 21st century, providing customers with a range of attractive products, content and services. To confirm and strengthen this position Sony has embarked on 'Transformation 60', a series of fundamental reforms to the Sony Group. Transformation 60 consists of: * Clarifying operational structure and concentrating technology and resources for growth * Fundamentally reforming operational profit and structure. Through these changes Sony aims to secure a consolidated operating profit margin of at least 10%. Sony also believes that theses changes will lay foundation for the creation of new value and significant growth. Sony's aims are to satisfy the customers and to expand their business as much as possible e.g. The Japanese government has given Sony the provisional go-ahead to set up an online bank. Sony bank aims to change all this, and to capitalise on its parent company's brand name to lure in customers, providing them with low cost service which equals in permanent and loyal customers. ...read more.


- when using the services of a professional promotional ad agency, many business owners appreciate the time that they are able to save. It is no secret that business marketing and business advertising are time consuming tasks, especially if you are unfamiliar with the process. Should you decide to allow a professional promotional ad agency handle your business's marketing and advertising, you will likely find yourself able to focus on other important tasks. Expertise - in addition to saved time, using the service of professional promotional ad agency often produces professional results. Many promotional ad agency employees have experienced with business advertising and business marketing. Most promotional ad agencies have taken the time to research and test out numerous marketing approaches. This essentially, means that they already know which approaches are successful, like promotional gifts, and which ones are only a waste of time and money. Comply with legislation - most agencies offer copywriting service. This ensures the text of the advert is as effective as possible in terms of quality of response as well as cost. They are mindful of discrimination issues and are able to advise employers if the text of an advert is not fully compliant with equal opportunities legislation. They specialise in design work, to ensure that the advert stands out from the crowd on the newspaper page. Disadvantages: cost of hiring - hiring a professional promotional ad agency can be fairly expensive. Despite, the cost of doing so, many business owners find it well worth the costs. In fact, many look at it from the standpoint of a business investment; an investment that they will likely see a return on. Doing it yourself - The main disadvantage to doing your own direct marketing promotions, you will find that it can be time consuming to do. If you are relatively unfamiliar with business marketing and business advertising, you may spend a good deal of your time doing research and then relying on trail and error. ...read more.


ad using a professional ad agency. This would then meet my aims and objectives criteria as one of my business aims is to attract national audience and by advertising on television I am bound to attract many more customers and meet all my aims and objectives and become a successful company. The other thing that I could have mentioned is to show my long term plans as a business e.g. where does this company stands after 5 years or to which countries I'm planning to expand to. This shows that we are a strong company, very well organised and most importantly know what we are doing and aiming at. Furthermore, one of the other things that I thought my campaign lacked was the use of promotional items. This could have been very effective way of handing over a promotional item as a consumer incentive. For example, like corn flakes manufacturers used to offer a free plastic soldier in every box, a small incentive properly marketed can make all differences between a sale being closed and losing to a competitor. For my promotional campaign I could have used the idea of giving out free key rings to those consumers who'd use our products/services. You would get a choice of selecting different types of key rings, shapes, colors etc, moreover we could even personalise the key ring according to your wants and needs and can even put your wedding photo in for you. This method I believe could have taken my campaign one step closer to success as this would have attracted more customers and put our company in a strong position as we would get global recognition which will then help us meet all our aims and objectives. In the end, all marketing efforts must contain an element of branding. All marketers should be emphasizing the priority of their brand and building its position in the minds of their prospects in all efforts and all sales techniques. ?? ?? ?? ?? 4 ...read more.

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