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"Customer Research"

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Introduction

___________________________________ "Customer Research" -Objectives: The objectives in this chapter were: * To accumulate information by means of key research. * To confirm whether or not the business would be successful. * To confirm if the location's decision was an adequate one. * To establish information about customers and whether they are likely to purchase goods or services from the business. -Methodology: The first step of the procedure was to assemble a questionnaire. A pilot questionnaire was carried out; corrections were made to improve the quality and relevance of the questions. The questionnaire was subsequently carried-out to people in my area. Records were made on a tally chart and from the information in the chart; particular information was extracted and turned into pie charts, to make it easier to reach conclusions and results, so then we can compare the information by the results of the pie charts. Conclusions were established from the results obtained. -Analysis: This is my completed, and final, questionnaire: ______________________________________ "Market Research Questionnaire" I am a GCSE Business Studies student carrying out a project to investigate whether an Internet Caf� would be successful in Colwyn Bay. ...read more.

Middle

The chart shows the answers to question 3. With 45% being "daily" it suggests that the business should be opened every day, because most people visit a caf� every day, rather than once a week or once a month. This is a very positive figure for the business. Question 6 was asked in order to get an idea of what kind of software and hardware would the computers be requiring. For example, if "Online Gaming" were to be the highest score, computers specialized in running games were to be bought, as well as a number of games. This chart displays the results for question 6. The highest score was E-mail and Chat. This suggests that computers should contain instant messenger software and such. It is also an optimum (good) figure because, messenger and e-mail software are usually really low on price, or even free, making the business save money spent on software. Question 7 is relevant since it shows what customers prefer the most. For example, if "appetizers and desserts" were to be the highest score, the business would have to hire chefs or people capable to produce this kind of product, and also special and advanced appliances specialized for this purpose. ...read more.

Conclusion

The most important feature would be the furniture and decorations to make an alluring environment. Computers wouldn't need much software, but it would require a powerful anti-virus, as e-mailing has become a very dangerous issue, and applying an anti-virus would give not only benefits for the business, but also to the customers, by making them feel safe and free to navigate(web-browse), e-mail, and chat. The location was proved to be a beneficial one, because it's the area where most of the customers shop. -Limitations: The information is not perfect. It has some flaws that should be mentioned: * There were only 20 people interviewed. * A very small percentage of the region's population. This means that the information is not totally reliable. It would be very risky to set the business by only relying on this information. So it would be a better idea to gather more than 20 people on different areas of the town and including people from all ages, in other words making a random sampling making it fair to everyone to be selected, therefore data would not biased; and also to get a wider range of answers and a better idea of what the people want. Enrique Portilla - 1 - ...read more.

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